Inada Dreamwave Massage Chair Review & [Best Prices in 2018]

Inada Sogno

Inada sogno dreamwave massage chair reclinerGoals of our Inada Sogno Dreamwave Massage Chair review intends to provide an in-depth all round view on this full body massage chair manufactured by the world’s leading massage chair manufacturer Inada.

Inada have since received an Innovation Honors and a Doctor’s Choice massage chair award for the Sogno Dream Wave. Sogno, meaning “dream” in Italian, is a result of testing, research and uncompromising focus on design and detail.

It is regarded by many as the world best massage chair and one of the top massage chair picked by Wellness Geeky, given the convincing proprietary massage chair technologies embedded in this luxurious chair; it is not difficult to see how it earns this position.

Before taking the next step to acquiring this renowned massage chair, we believe it is only prudent to delve into this review and immerse yourself with its capabilities and more importantly customer feedback on this innovation from the Inada family.

Inada Sogno Dreamwave Massage Chair Technology

The seat movement permits passive movement in the hip joints and lower back.   This is referred to as “Dreamwave” technology which is proprietary and only available from Inada.

People with intense low back and chronic hip pain will find this to be  fantastic.  With this type of pain, these people do not want to move too much as this causes further excruciating pain.

With time,  joints stiffen up calcifying and staying frozen permanently. Obviously this exacerbates the pain. The Dreamwave Technology Feature will free the joints loosening them as it induces the passive movement. It prevents the sending of those sharp pain signals!

The Dreamwave is therefore the signature program for this chair and in this mode, the seat moves in an undulating gentle figure-8 motion and at various times the air cells inflate working the lower back and creating hip and thigh compression.

While the Dreamwave works, airbags continuously massage the feet and lower legs.  Not only does this help those with chronic low back pain, it helps one to relax at the end of a busy stressful day calming the mind!

Does the Inada Sogno Dreamwave massage chair have Shiatsu Massage?

The chair offers a complete shiatsu massage.

The Sogno Dreamwave is indeed like your own personal masseuse, giving you the ability to focus on whichever body part you want. With over 1,200 square inches, the Sogno offers the broadest massage chair coverage there is. The massage chair utilizes an infra-red scanner to identify problem spots. This Shiatsu Massage Chair offers you the authentic feel of a finger massage applying rhythmic pressure by means of rollers moving up and down your back relieving muscle tension and general body tiredness.

The chair begins scanning your back and comparing your profile to over 106 stored profiles. The massage chair will then match your profile to the one closest providing you with a totally customized massage.

This chair is therefore great for all ages and body types. A particularly short woman was hesitant at first, but was pleased to find out that the Dreamwave scanned her body and customized the massage to fit her height!

Is Zero Gravity embedded in the Dreamwave Chair? 

Well firstly let’s be clear on basics- the chair does not defy physics principles. It does however gives the same particular sensation as experienced by astronauts lying at some recline position on takeoff.   To minimize the immense pressure experienced by these astronauts, the reclined position distributes this pressure evenly and safely across their bodies.

The Zero Gravity feature causes a recline to the position where the legs are higher than torso.

It is allows for a deeper taking stress away from the body thus increasing blood circulation.

With this it helps prevent varicose veins. The massage recliner therefore allows the elevation of the calves and feet above the heart and this has the effect of reducing swelling and a tremendous improvement to blood circulation in those areas.

Stretch Function: This Inada massage chair utilizes the “Stretch Program” for this function which does a flexion and stretch of the spine combined with a rotational stretch.  To achieve this, the seat actually shifts and tilts to one side followed by air cells inflating leaning you to that side.

After a few moments the seat will then shift and tilt to the other side with air-cells on that side of the chair inflating leaning you to this tilting side.

This is indeed an effective stretch that will leave you flexible and loose. Inada has revolutionized stretching. Most massage chair airbags just use straight compression but the Sogno Dreamwave proprietary technology has changed how these airbags function and the result is clearly felt by clients.

Unique & Proprietary Shoulder Massage 

This unit that deeply massages the top of your shoulders and the back of your neck delivering soothing and comforting neck traction. It is the only massage chair that does this in the world

Massage Programs

The Inada Sogno Dreamwave has eight per-programmed massage sequences with the ever popular “morning” and “nighttime” programs. These eight programs are below:


In addition to the pre-programmed massage sessions, additional programs allow you to put together possible massage combinations with personalized modifications

Trouble-free Remote Control: Unlike some remote controls that could be quite complicated, Sogno’s remote is simple to comprehend and easy to use. The remote is tethered to the chair with the use of a convenient cable which when not in use is kept into a side pocket. That’s a five to zero percent chance of misplacing the controls right? Furthermore, the intuitive control buttons on the remote easily allows users to choose their selection of a massage from the eight pre-programmed sessions or their own customized massage.

A minor issue is about the remote having no source of illumination in the event that one uses it in total darkness. I guess we will need a little source of light every time we use the inada dreamwave controls.



Customer reviews for this Inada Massage Chair

So we went on to find out what the users of this top end massage chair  which is a culmination of research, design, attention to detail and expertise in massage saying?

The  Inada Sogno Dreamwave massage chair has an overall 5 star rating on amazon based on 35 customer reviews. Of these, 26 have given the massage chair a 5 star rating.

Users rate the Inada Sogno Dreamwave a 5 out of 5 for its function, design and quality.  User after user rave about it: if you have back pain this chair will relieve it, if you have leg pain, this chair will relieve it for you. Given what the customers are saying, it seems to be the epitome of relaxation and dreams!

Below is a snippet of what one customer had to say about the inada massage chair:

customer feedback


Inada Dreamwave: Pros & Cons

Pros: Inada Sogno Dreamwave is chock-a-block with remarkable proprietary features such as the airbag technology, the shiatsu massage aimed at relaxing your body to the maximum and the preset programs which create recurrent and carefully choreographed movements.

The massage chair comes with a standard three year warranty which covers all parts and labor with an option for an extended warranty to five years. This level of warranties can only be offered by companies that are confident of the quality and longevity of their products. Unlike many brands, the inada massage chair range comes with this type of warranty.

Cons: The only disadvantage of this massage chair is its whooping expensive price tag of $8000-$9000. However, once you see the premium quality it will give you—you’re going to wish that you can keep one for yourself. It is a lifetime investment for your health and wellness.

 What is the verdict for the Inada Sogno Dreamwave Massage Chair?

Let’s get down to the one thing we need in order to purchase this wonderful product – money.

Inada Sogno Dream Wave massage chair is heavy on the finance side, but what is the amount you pay when you get the best massage chair. In my experience, I found it to be a worthwhile investment given the bells and whistles it comes with in terms of meeting your massage requirements. I think the soothing and relaxing sensation Sogno could give you would definitely be worth every cent you spend.

Most of the times, it is not just about the money you have spent that makes things all worthwhile. It is the pleasure that these things will give you that make it worth the time, money and effort.

Ultimately, Sogno is known to be that kind of product and you will be one of the living testimonies -that’s for sure.

Law Services Discounts for Disabled People in Fort Worth Texas


Fall/ Winter Up-keep & Leaf Removal

leafWe generally use mulching mowers for many property foliage up keep and can often tote the clippings nonetheless, big compact foliage build up might require manual removal. We’ll haul off and get rid of most clippings at no excess charge. Larger lot sizes will change in exclusion.

We provide lawn care in fort worth tx that will require a complete mowing service just once a month for upkeep or suppress appeal. Our yearly accounts will automatically have these solutions scheduled in packed or person form.

Mowing Service (20% off)

lawn mowerMow front and rear portions of land (Clock wise routines when done per week )String line trimming Around perimeters of fence and home line and about all fence posts.

We trimming with definition in most surface utility vents and rock operate as needed.Edge all paths and driveway locations. We’ve got state of the art, specialist blowers that ensures clean horizontal surfaces, free of left over debris.

While bi-weekly is the most economical, per week is encouraged to find the very best outcomes. Water and fertilizing often is an important exercise for your turfs wellbeing; each week mowing is equally as essential.

We all our blades every day to make sure the standard of grass blade, appearance and health. Dull blades tares the suggestion of the turf’s bud blade instead of precision piece. This causes irregular development patterns and challenges that the nutrient value of your possessions.

Our slow launch, granular, fertilizer and Pre-Emergent goods, continually nourish your possessions the appropriate nourishment 8 times annually. We utilize Pre-Emergents to help combat those annoying poa and grassy weeds which arrive together with the spring. Selective herbicides are utilized to kill present crab bud, poa weeds, DALLIS GRASS, along with other grassy or broad leaf weeds which could be hoarding your yard without damaging the surrounding turf.

We provide a crisp comprehensive trim with the most professional of gear and sharpest blade to the best cut. Grassy to repeated hedges are preserved to guarantee the health and look through all seasons.

All weeds (shrub weeds) and blossoms which were entwined, are taken out of the root rather than trimmed across the surface together with the bush.

Grass Upkeep Service (30% off)

Pulling, series line trimming, and compost are all utilized for removing the weeds out of the flower beds.
Flower installment
we’ll plant many seasonal blossoms in its esteemed period of year. Our flower arrangement count will normally come 18-24 into a level. We totally cleared the flowerbed regions of the unwanted weeds and grass in which the flowers will be implanted. We until and correctly amend the floor with a top planting dirt and then use the very first round of a superior starter, colour fertilizer at no additional charge.

Mulch  (call for a dicount)

We provide hardwood mulch to put in on your flower beds. Mulch frequently aids in the general upkeep and up-keep of your flower beds also helps maintain moisture to your own shrubs and other ornamental foliage. (We provide bulk prices for the larger regions ).

A whole removal (Scalping) of your increased turf will be crucial for this particular service. We tote all of the heavy clippings to supply greatest catching and germination of this over seed that is broadcasted. Our technicians have been trained to correctly broadcast the over seed throughout the whole lot for non-patchy growth.

An expert, slow discharge, starter fertilizer will be implemented along with over seed to guarantee complete, healthful growth.
Generally, over seeding will require 4-6 weeks for expansion to be viewed. (Ask how to conserve 100.00 bucks on your own finished seeding installation).

General Landscape Maintenance

Our solutions will also be available for general upkeep in your possessions landscape.

Call (800) 856-9727

What is Access Tourism


Access Tourism is tourism, travel, hospitality, and leisure for people with disabilities, seniors, ageing Baby Boomers (those born between 1946 and 1965) who may not be as agile as they once were, families with pushchairs, people with temporary injuries, pregnant women, travellers with heavy bags, or anyone else that might need better access to tourism products and services.

Access Tourism is also known as Accessible Tourism, Inclusive Tourism, or Universal Tourism. Tourism that is accessible enables people with access requirements to “function independently and with equity and dignity through the delivery of universally designed tourism products, services, and environments” (Darcy, Cameron, & Pegg, 2010).

Access Tourism is better understood – especially for those with physical disabilities – and developed overseas, and is beginning to be appreciated for economic and sustainability reasons. In New Zealand, the economic benefits that would accrue from developing Access Tourism have not been researched. Absolutely nothing is known about the number of visitors with disabilities in and to New Zealand; and little is known about their wants and needs. This is in spite of the fact that the Access Tourism market is already potentially a large one, and is set to grow. It will grow because the large Baby Boomer generation is ageing and disability increases with age (World Health Organization, 2011, p. 35). Population ageing will lead to changes in the profile of domestic and international tourism demand and tourism operators must adapt or face the real danger of losing market share (Glover and Prideaux, 2010). In order for individual businesses and destinations to be successful, they need to address the specific requirements of different markets. However, while there is an abundance of marketing segmentation studies on ethnic, age, and socio-economic sub-groups, the potential of the accessibility market is largely ignored, and research in this area is still in its infancy (Buhalis & Michopoulou, 2011). Few operators have made substantial connections between a high standard of access provision and other corporate performance indicators and the accessible tourism market is seen as low yield (Darcy, Cameron, & Pegg, 2010).

Other important factors that will shape the profile of visitors are changes in family structure, with ageing Baby Boomers travelling more and also playing an increasingly important role in family travel (Schänzel & Yeoman,2015), the generational distribution of wealth, and time available to travel. Surprisingly, the potential impact of factors and demographic changes on tourism demand has received little attention from tourism researchers (Glover and Prideaux, 2010). Certainly, in New Zealand at least, demographic change has only recently been mentioned as a factor in future tourism demand. As yet, there is no move apparent by government or the upper levels of the tourism industry in New Zealand to act on that fact.

The accessibility market is not homogenous as it has diverse sub-markets, with dissimilar needs and requirements. As do other sub-markets, this one has demographic, socioeconomic, psychographic, and behavioural variable. From a tourism point of view, the market sector comprising people with disabilities can be divided into six segments, namely, people with

  • Mobility
  • Visual
  • Auditory
  • Speech
  • intellectual
  • Cognitive/learning, and
  • Hidden disabilities such as sensitivities, diabetes or allergies

Some people may have more than one disability, and the degree of disability experienced varies from person to person.

It is difficult to give accurate figures about the number of people worldwide who have disabilities because of the challenges of measuring disability and because of the different ways disability is measured between and even within countries. The World Health Organization (2011) estimates that there are more than one billion people worldwide with a disability. A few examples of estimates of the number of people with disabilities in some of the countries or areas of traditional or growing importance to the New Zealand tourism industry include:

  • Australia: 4.4 million (Australian Bureau of Statistics, 2010).
  • United Kingdom: 10 million(Office for Disability Issues HM Government, n.d.).
  • China: 83 million (China Disabled Persons Federation, n.d.)
  • Japan: 5.5 million (Cabinet Office Japan, 2010)
  • United States of America: 49.7 million (United States Department of Labour, n.d.).
  • European Union: 47 million (Buhalis & Michopoulou, 2011)
  • India: 24.9 million (World Health Organization, 2011)
  • Canada: 4.4 million (Human Resources and Skills Development Canada, n.d.).

In New Zealand, the most recent data available on disability statistics is from the national post-census Disability Survey, usually conducted every five years and released two years later. The latest census, conducted in 2013, showed that 24% of the New Zealand population were identified as disabled, a total of 1.1 million people. This is an increase from the 2001 rate (20 %), and is partly explained by our ageing population. People aged 65 or over were much more likely to be disabled (59%) than adults under 65 years (21%) or children under 15 years (11%). For adults, physical limitations were the most common type of impairment. Eighteen percent of people aged 15 or over, 64% of disabled adults, were physically impaired. For children, learning difficulty was the most common impairment type. Six percent of children, 52% of disabled children, had difficulty learning. Just over half of all disabled people (53%) had more than one type of impairment.

World tourism is a major industry which, despite recent challenge, continues to grow. In the first four months of 2011, international tourist arrivals increased by 4.5% (UNWTO, 2011). This growth is expected to continue over the next several decades. In New Zealand, tourism is a major industry and our top export earner. To the year ended March 2011, international tourist expenditure accounted for NZ$9.5 billion (18.2%) of New Zealand’s total export earnings), directly contributed NZ$6.5 billion (3.8%) to the total GDP, and a further NZ$8.6 billion (5%) in indirect contributions in industries supporting tourism. Domestic tourism accounted for $12.9 billion. Furthermore the tourism industry directly supports more than 92,000 full time equivalent jobs (4.9% of the total workforce; MED, 2011d). Domestic tourism has remained comparatively strong in spite of the recent economic downturn. International arrival numbers to New Zealand have stagnated in the last few years, but have increased in 2011 (Tourism New Zealand, 2011).

Also increasing is population ageing. In fact, population ageing is unprecedented. A population ages when increases in the proportion of older persons (those 60 or older) are accompanied by a reduction in the proportion of children (those under age 15; United Nations, 2010). The number of older persons is expected to exceed the number of children for the first time in 2045, and population ageing is occurring in nearly every country in the world. By 2050, two billion people worldwide (22% or 1:5) will be aged 60 or older. An ageing population will lead to an increase in prevalence of all the disabilities (United Nations, 2001).

A result of population ageing is that older people will comprise a larger and larger share of the tourism market and spend (UNWTO, 2010). Older people and in particularly Baby Boomers are an emerging market embracing tourism in increasing numbers (Patterson & Pegg, 2009). Many intend to become “SKINs”, that is, people who “Spend Kid’s Inheritance Now” (SMH, 2008). Unlike their parent’s generation, many Boomers are not willing to save their financial assets for their children and this has also led to the trend in longer holidays. This is a wealthy generation, and one that should not be ignored. A recent study by Deloitte notes that there will be a rise in affluent, time-rich, and travel-hungry Baby Boomers. For example, the Boomers account for 60% of USA wealth, and 40% of spending (Deloitte, 2010). They will drive growth in hospitality in the leisure sector, and be a source market for the global tourism industry for several decades. Australians over the age of 50 years already by the turn of the century accounted for nearly half the spending in consumer segments (Office of the United Nations High Commission for Human rights, 2000, cited by Tourism Queensland, 2008).

By 2050, more than 2 billion trips will be made by people over the age of 60 (UNWTO, 2010). An increase in the age of visitors in or to New Zealand is already evident in arrivals data. New Zealand visitors 45 or older have increased from 38% in the year ended March 2007 to 44% in the year ended March 2011, while international visitors 45 or older have increased from 29% to 32% (RVM, 2011). Certainly, visitors aged 40 or older already comprise about 50% of international arrivals from our main market, Australia (MED, 2009b), and around 60% of visitors from the United Kingdom (MED, 2009c). In fact, visitors aged 60 to 69 showed the strongest growth rate (up 43%) for arrivals from the United Kingdom in 2009 (MED, 2009c). In Australia, the average annual growth rate of domestic visitors over 55 years of age has been 3% and of international visitors 4% since 2000 (Tourism Australia, 2009). In Britain, international visitors over 55 years of age increased by 92% between 1995 and 2008 (Deloitte, 2010) while overseas visitors to the United States and Canada aged 55 or older are 24% and 35% of all visitors (Daines & Veitch, 2010).

As well as the effect of an ageing population on tourism, demographic pressures are elongating the shape of many families so that families comprise more generations with fewer members in each generation. This means that family groups are likely to have a wider age range – and by implication, differing abilities – and require holidays that cater for more diverse tastes (Flatters, Foa, and Gill, 2010). In addition, as grandparents now have more leisure time and parents lead increasingly complicated lives, a new trend is emerging: “grandtravel” or travel by grandparents with their grandchildren (Yeoman, et al, 2010). This is a reflection of the vertical nature of modern families. Thirty percent of American grandparent leisure travellers have taken at least one vacation with their grandchildren, and 56% of children aged 6 to 17 would “really like to” vacation with their grandparents (Yeoman, 2010).

A further factor is that the growing number of older visitors has led to an increase in longer holidays as older people have more time to travel (Glover and Prideaux, 2010). By 2021 Baby Boomers will be aged between 56 and 75 years old. In addition, retirees are not confined to taking holidays during traditional high-season periods or at weekends, but can travel mid-week and out-of-season.

All these factors point to the fact that tourism businesses must improve access to people with disabilities and seniors if they are to maintain and increase market share. Certainly, our society is built in a way that assumes that we can all move quickly from one side of the road to the other; that we can all see signs, read directions, hear announcements, reach buttons, have the strength to open heavy doors and have stable moods and perceptions (New Zealand Disability Strategy, 2001). Although New Zealand has standards for accessibility, places like movie theatres, sports grounds, transport stations, pubs, restaurants, and hotels, are, in the main, designed and built by non-disabled people for non-disabled users. In the realm of tourism in New Zealand, a study has shown that over 60% of the built tourism environment examined is difficult or impossible for people who are wheelchair users to access, and it is probably true that people with other types of disability would also find difficulty accessing these businesses. Sadly, about 86% of the operators of these
businesses state that they are indeed accessible (Rhodda, 2007).

Estimates of the Access Tourism market elsewhere show that it is already a vital segment of many economies. The Australian accessible tourism market is thought to be currently worth about A$4.8 billion a year (Dwyer & Darcy, 2008). In England the market is estimated at £2 billion per annum (domestic trips only; DCMS, 2010). In the European Union, there are currently 81million seniors and 47 million people with disabilities. Buhalis and & Michopoulou (2011) estimate that this represents a direct accessibility market of €128 million per annum. This does not include people under 16 years of age with disabilities, nor the family and friends of people in the accessibility market. It is estimated that if access were improved, Europeans with disabilities could generate 630 million overnight stays in Europe (Ferrer, 2010). In Canada, the market is worth C$16 billion (Kemper, Stolarick, Milway, and Treviranus, 2010), and in the United States US$13 billion (Van Horn, 2007).

Nothing is known about the size of the accessible tourism market in New Zealand. In fact, it is only very recently that the importance of the older market and disabilities has received passing acknowledgement by upper levels in the tourism industry in New Zealand. To our knowledge, the first mention of the fact that “travellers in the older age groups will become even more significant in the future” occurred in the Ministry of Tourism report, Tourism sector profile: International visitors (MED, 2009d). In 2010, the Ministry recognized not only that Baby Boomers are New Zealand’s largest domestic market segment, but also recognized the role that disability may play in travel by this group. The Domestic Tourism Market Segmentation report notes that for New Zealand’s largest market segment (made up of 98% Baby Boomers and called the “Being There” segment) the

major barriers to travel are health or disability (their own or that of a travelling companion) as well as a lack of travelling companions” (MED, 2010, page 30).

In this way, the report reinforces the idea that it is a person’s disability that is a barrier, rather than environments such as inaccessible transport and accommodation that are disabling, and which therefore reduce tourism and travel opportunities for people with disabilities (Rhodda, 2010a).

Darcy (2001) reports that people with disabilities travel on a level comparable with the rest of the population, or would like to do so. Seventy percent of peoplewith disabilities in the United States and Europe are able to travel (Corominas, 2010). There have been some suggestions that people with disabilities face more income restrictions on travel. While they do face income restraints, 10% of the world’s population of people with disabilities earn equal to or above the average weekly wage of their country (Curtin University of Technology, 2004).

In recent years, tourism information for people with disabilities has increased dramatically internationally. Compared to a scarcity of such information just five years ago, there are now dozens of website and blogs offering general information about travelling with a disability (including some with user-generated content), information about Access Tourism in towns, cities, regions, and/or countries on government or non-government, and information about commercial Access
Tourism products and specialist travel agencies. There is also plenty of advice for businesses wishing to improve their access, including improving access for people with hearing loss (Rhodda, 2011). Over 30 national and international conferences about accessible tourism have been held worldwide over the last decade. In spite of this, people with disabilities still find information difficult to find, especially reliable information that they can trust (Darcy, 2010).

There are many tourism umbrella websites in New Zealand that carry misinformation or inadequate information about, for example, accessible accommodation. The government’s newly minted Tourism New Zealand website newzealand.com (which has many access issues; Lona, 2011) is just one example. It has a section entitled “Disabled access” which provides very little information (http://www.newzealand.com/int/article/disabled-facilities/). It links to a website called Accomobility (http://www.accomobility.co.nz/Home.html) Currently (October, 2011), the later website lists about 150 accommodations throughout the country that have assessed themselves as accessible to a greater or lesser degree. This website is a major step forward for Access Tourism in New Zealand, but Rhodda (2007) has shown that self-assessment by tourism operators is not always accurate or reliable. Nevertheless, the website provides a service that has been lacking to date (Rhodda, 2010). Hopefully funding will in future become available so that commendable organisations such as Accomobility can list independently assessed and rated tourism products, perhaps through an organization such as the National Foundation for the Deaf. Neither the Accomobility website, nor the Tourism New Zealand website reveal any information when a search is made for “Deaf” or “hard-of-hearing”. This is perhaps understandable in the case of the former as it is a privately run organization. The Tourism New Zealand website, by carrying information (albeit sparse) only about wheelchair access ignores people with other disabilities, such as those with hearing loss.

We certainly have nothing in New Zealand to compare to the kind of information about Access Tourism available, for example, on the UK Tourism for All website (https://www.tourismforall.org.uk/), which lists tourist board graded properties that have been inspected and given an access rating useful to people with disabilities, Accessible Barcelonahttp://www.vienaeditorial.com/barcelonaaccesible/angles/index.htm)
which has assessed listings in conjunction with Barcelona Turisme, Accessible
Tourism Naples (http://www.turismoaccessibile.org/?lang=it), which assesses
properties in conjunction with Turismo Comune di Napoli and Turisom Provincia
di Napoli, or Australia for All (http://www.australiaforall.com/). A list of government and non-government websites involved in Access Tourism around the world is available on the European Network for Accessible Tourism website (http://www.accessibletourism.org/?i=enat.en.links).

In conclusion, it can be seen that New Zealand is missing out on a large and growing market and will lose market share if it does not begin to meet the requirements of people who need better access to tourism products and services: seniors and those with temporary or long-term disabilities. There is little understanding of the size and potential of this market in the industry. Certainly there is little understanding of the Access Tourism market in general. With the increase in social media expanding the reach of “word-of-mouth”, New Zealand cannot afford to be complacent about the lack of provision and information for this market. Certainly, an examination of aspects of provision would go some way to quantifying how hearing-loss friendly the
supply-side of the New Zealand tourism industry is and what is needed to fix any shortfalls. It would also go a long way to narrowing knowledge gaps in the industry.

Update January 2012. Sandra Rhodda of Access Tourism New Zealand under contract to the NZ Tourism Research Institute, Auckland University of Technology conducted a survey looking at the tourism, travel, and hospitality needs of people with hearing loss for the New Zealand National Foundation for the Deaf. The survey covered some aspects of tourism provision for people with hearing loss in New Zealand.

UN General Assembly holds first-ever high-level meeting on disability

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United Nations General Assembly High-Level meeting adopts document seeking to promote disability-inclusive development, redress absence of disability Rights from the Millennium Development Goals

The UN General Assembly has adopted a landmark outcome document ( A/68/L.1) aimed at promoting disability-inclusive development during its first-ever high-level meeting on that topic (23/9/2013).

Assembly President John Ashe (Antigua and Barbuda) underlined the text’s significance as the instrument to guide efforts towards the creation of a fully inclusive society through 2015 and beyond. “Given the size of such a marginalized group, the onus is on us all to ensure that any future sustainable development goals include the disabled,” said Ashe. He pointed out the absence of any reference to people with disabilities in all eight Millennium Development Goals. The international community had now realized that it would be impossible to meet development targets, including the Millennium Goals, without incorporating the rights, well-being and perspective of persons with disabilities. Visit accesstourismnz.org.nz foir more information.

By the text adopted, Heads of State and Government reaffirmed their resolve to work together for disability-inclusive development and for the international community’s commitment to advancing the rights of all persons with disabilities, which was deeply rooted in the goals of the United Nations and the Universal Declaration of Human Rights. World leaders also underlined the need for urgent action by all relevant stakeholders towards the adoption and implementation of more ambitious disability-inclusive national development strategies, while expressing their resolve to undertake various commitments to address barriers, including those relating to education, health care, employment, legislation, societal attitudes, as well as the physical environment and information and communications technology.

The text urged the United Nations system as well as Member States to stay engaged in efforts to realize the Millennium Development Goals and other internationally agreed development targets for persons with disabilities towards 2015 and beyond. It encouraged the international community to seize every opportunity to include disability as a cross-cutting issue on the global development agenda, including the emerging post-2015 United Nations development framework.

Ashe noted that people with physical, sensory, mental and intellectual disabilities were “the world’s largest minority”, numbering more than 1 billion. “They are a diverse and varied group, each with unique gifts and abilities, and each with unique challenges,” he said. “They teach us not only lessons about love and respect, but also about persevering against the odds.” He went on to say that 134 countries had ratified or acceded to the Convention on the Rights of Persons with Disabilities, adopted by the Assembly in 2006.

Secretary-General Ban Ki-moon quoted International Labour Organization (ILO) statistics showing that excluding disabled persons could cost economies as much as 7% of gross domestic product (GDP).

Following the opening segment, the Assembly held two round-table discussions, the first on “International and regional cooperation and partnerships for disability inclusive development”, and the second on “The post-2015 development agenda and inclusive development for persons with disabilities”. The General Assembly reconvened on 24 September, to begin its general debate.

Access at tourism businesses


An assessment of 34 tourism-related businesses in Osoyoos, British Columbia Canada found that over half are not accessible for the disabled ( Paul Everest, Osoyoos Times, September 2009). A similar study in New Zealand (Rhodda, 2006 ) found that one third of such businesses were not accessible. However, the New Zealand study looked only at wheelchair access to businesses. It is probable that if access for people with sight, hearing, and other impairments had been studies, as they were in the Osoyoos project, more would have been inaccessible.

The Osoyoos study involved a member of the Accessible Tourism Strategy audited 34 businesses in towns that are involved with the tourism industry. Each business was rated on a three-point scale based on accessibility for people with mobility challenges, people who are visually impaired and people who have hearing impairments. The strategy was spearheaded by 2010 Legacies Now, a provincial non-profit organization established in 2007 with a mandate to promote tourism in B.C. in the time leading up to the 2010 Winter Olympic Games in Vancouver.

Richard Molyneux, a co-director for 2010 Legacies Now’s disabilities initiative, said 65 businesses in Osoyoos were approached for the audit and agreeing to participate was on a voluntary basis. He said 17 of the 34 businesses assessed were accommodation properties such as hotels and six of them received a rating of one or more.

One of 2010 Legacies Now’s goals is to promote B.C. as a premier travel destination for people with disabilities, Molyneux said, and 3,000 accessibility audits have taken place across the province since the project began. Roughly 650 million people across the globe could benefit from accessible businesses, he said. In North America alone, 58 million people could benefit from accessible businesses.