13 Dec
Boomers wealthiest generation in the USA
Baby Boomer magazine reports that in the USA, Boomers are 28% of the population, and have a significant influence on the politics and ecomomics of the United States. They have become the single largest economic group in the USA today.
- Have more discretionary income (wealth) than any other age group
- Control 70% if the total net worth of American households – $US$7 trillion of wealth
- Own 80% of all money in savings and loan associations
- Spend more money disproportionately to their numbers
- Plan on travelling more regularly over the next five years
- Are not fanatically loyal to brands
- Watch television more than other age groups
- Read newspapers more than any other age group
And, Baby Boomers are STILL the largest consumer group in America – even in the Recession






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