7 Feb
Baby Boomer Women a Neglected Tourism and Travel Demographic Despite High Consumption
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Vibrant Nation has released a survey that shows that American Baby Boomer women are big travel consumers. The survey of nearly 500 women aged 50 to 75 shows that:
- Boomer women have discretionary funds
- 79% have already planned their holidays for 2010
- 40% of these holidays will be taken in destinations outside of the USA
- 70% of Boomer women – even if married - are making their own travel decisions
- 42% spend more than US$2,500 on each trip they take
- 57% are prepared to spend more for educational components
- Nearly 60% want sightseeing with either “moderate or extensive physical activity” (Vibrant Nation)
Nevertheless, according to Carol Orsborn, PhD, VibrantNation.com Senior Strategist, Boomer women “remain overlooked in the travel marketplace despite being the healthiest, wealthiest, most educated generation of women in history.”
