4 Mar
Ageing of America Affects Evening Meal Visits to Restaurants
The NPD Group’s recently completed report, “Getting A Grip on the Supper Market,” shows that demand for supper (the evening meal) has declined since 2001 and has been especially week since 2006. One of the most important reasons for this is that there has been a 13% decline in younger age groups (18-31) using restaurants at supper while ageing Baby Boomer visits have declined only 7%. In addition, those aged 62 or older show a slight increase in supper visitations. Overall, Boomers and Seniors (those aged 44 or older) comprise 53% of supper visitations.
