7 Mar
Boomers Dominate Maine Tourism
An analysis of visitors to Maine, USA by the University of Maine reveals that overnight leisure visits in summer 2008 and in autumn of the same year were dominated by Baby Boomers (72% and 64% respectively of all visitors). This is surprising as Boomers make up 30% of the U.S. population. Recent research by the University of Minnesota reveals that Boomer leisure visitors want solitude opportunities, autonomy, and family activities compared to Gen Xers who also want family activities but seek thrills and excitement, while Gen Y/millenials want social recreation, challenge, and opportunities to test skills and abilities. Boomers consider travel a necessity, not a luxury; they have travelled more than their predecessors; they are time deprived; they like creature comforts; they demand immediate gratification; they see themselves as forever young; they want to have fun, and they are willing to pay for luxury, expertise and convenience(University of Minnesota).
