14 Apr
Exhibition in Montreal: Pitching Tourism and Travel to Baby Boomers
An exhibition in Montreal, Canada (1-2 May, 2010) is aimed at pitching to the lucrative Baby Boomer market. The organisers recognize that the segment of the population over the age of 45 is a powerful economic force. “People in this group generate enormous demand for virtually every product and service, and that demand is growing every year. Not content to deprive themselves of anything, these “mature” consumers indulge their desires and have the financial means to satisfy them.” Statistics Canada reports that people over the age of 45 account for half of Canada’s population. Most notably, those in the 45 to 60 category, the wealthiest generation in Canadian history at the peak of earnings potential, account for nearly one-third of the population. In the Greater Montréal area, this represents well over one million people – a large market with a lot of buying power.
Exhibition categories include Travel and Recreation, Airlines, Hotels, Resorts, Restaurants, Spas, Laser Therapy, Laser Surgery, Plastic Surgery, Tennis & Golf Clubs, Retail Stores, Ballroom Dance Clubs, and Mobile Homes, Designed for affluent consumers over the age of 45, the exhibition is expected to draw 6,000 to 8,000 visitors. Last year’s exhibition featured about 120 exhibitors.
