22 Jun
Setting up and Access Tourism Business in New Zealand, Continued
Guest blog: continuing on from June 10 2010
So whilst our survey is out in the ether and hopefully going viral, we have turned our attention to the money side of the business. We are working with a business mentor and one of the first exercises we did with them was identify what were the critical success factors of this possible business. Customer satisfaction was of prime importance – thus the survey to ensure we understood from our potential customer’s perspective what they want so we could craft our business around that. Secondly was the fact that the business obviously had to be financially viable. We started off with some generic type spreadsheets, break-even analysis ,and cash flow type things. An eye opener for me, and I think I already knew this but had not experienced it, was that the more research we did, the easier it has become to do these spreadsheets – clarity has improved 10 fold as we have become more confident with understanding the sector and what specific part of the sector we want to work with. From this understanding, other things start falling into place. Whilst our first set of spreadsheets had us conquering the world of accessible tourism, it’s now becoming very targeted and increased in detail.
(Note: Access Tourism NZ is not involved in the survey in any way)
