Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

Simon Kane writes in The Independent that the most forward-thinking of the UK’s tourism businesses are wising up to the fact that attending to accessibility has benefits for both the visitor and the proprietor. One couple starting an accommodation business ensured that the whole of their establishment (The Hytte)  – including the gardens and hot tub – could be enjoyed by all.  The business even has a sensory garden, with scented and tactile plants to appeal to the vision impaired.  Owner Sonja Gregory says the business saw benefits to doing this.   Usually self-catering occupancy runs around 55% – The Hytte achieved 87% in the first year and 97% in the second, a success Gregory puts down to positive word of mouth.  The Hytte has received regional and national awards in recognition of their commitment to access for all, including a gold Enjoy England Award in 2009.  This award goes to tourist attractions and accommodation that go the extra mile to ensure their facilities are accessible to all.  This year (2010), the gold went to imago at Burleigh Court, which offers three meeting venues and fully integrated quality training, accommodation, and extensive sport and leisure facilities.