Contact: sandrarhodda at hotmail dot com On Twitter: accesstourismnz
At Access Tourism New Zealand our goal is to:
- alert the New Zealand national government, regional, and local governments, and the tourism industry to the need to develope an Access Tourism sector in New Zealand
- appraise them of the economic, social, and sustainable reasons behind this
- appraise New Zealand businesses in other sectors of the profitability of gearing up for the current disabilities market, and the coming tsuname of ageing and increasingly disabled Baby Boomers
- show how to gain competitive edge and profit from leveraging access
- undertake research, and build capacity by:
- providing consultations
- providing speakers
In addition, we
- network and work with interested parties and like-minded organizations globally; for example, Sandra Rhodda is on the formative committee for the Asia Pacific Network for Accessible Tourism and on the committee organizing Destinations for All/Sommet Mondial Destinations pour Tous, Quebec 2014
- Access Tourism NZ was on a United Nations Economic and Social Commission for Asia-Pacific (UNESCAP) declaration drafting committee and was English version editor
- drive social change by raising the awareness on needs for accessibility
We have given presentations about Access Tourism and profiting from the disabilities and the ageing Baby Boomers market to private businesses, to Regionl Tourism Oganisations, to disabilities groups, to members of parliament, and to conferences. We have also published articles/reports on these topics.
- Rhodda, S. 2013. Good access is good business. In Robinson, P.; M. Lück & S.L. Smith. Tourism. Wallingford: CABI.
- Rhodda, S. 2013. Working to improve access in tourism, travel, and hospitality in New Zealand. Le Tourisme Social dans le Monde 154:6. ISTO/OITS http://www.bits-int.org/files/oits154.pdf?goback=.gde_3820697_member_216872939
- Rhodda, S., 2012. Access Tourism in New Zealand. In Vol. 2, Chapter 8. Buhalis, D., Ambrose, I., and Darcy, S. (Eds), Accessible Tourism: Concepts, Issues, and International Practice Channel View Publications.
- Rhodda, S., 2012. Access to Information. First South East Asia Conference on Accessible Tourism. http://seacat.beautifulgate.org.my/download/
- Rhodda, S., 2012. The importance of research in Accessible Tourism. First South East Asia Conference on Accessible Tourism. http://seacat.beautifulgate.org.my/download/
- NFD, 2011. The tourism needs of people with hearing loss. Report on a research project carried out for the NZ National Foundation for the deaf in conjuncton with NZTRI http://www.nfd.org.nz/site_resources/library/Homepage/NZTRI_Final_Report.pdf
- Guest presentation, Third International Congress of Accessible Tourism for All, Valladolid Spain, November, 2011.
- Auckland University of Technology Seminar: “Why New Zealand needs to develop Access Tourism (AT) and an AT research programme” 14/5/2010
- Guest presentation, United Nations ESCAP-Takayama conference November 2009
- Tourism West Coast AGM, 14/10/2009
- Plenary session, EcotourismNZ Conference, Nelson, 6/8/ 2009
- Workshop at EcotourismNZ conference, 6/8/ 2009
- Grey District Disabilities Association group meeting, 9/5/2009
- NZ National Seniors and Disabilities Advisors Conference, Christchurch, 3/4/2009
- Institutes of Technology and Polytechnics NZ 5th annual research conference, Tauranga, 13/10/2008
- Nelson Wellness Symposium, 19/9/2008
- Tourism and Hospitality conference, Hanmer Springs, 5/12/2008
- Institutes of Technology and Polytechnics NZ hospitality forum, Wellington, 7/7/2008
- Keynote, Wellington City Council Tourism Public Forum, 11/4/2008
- EcotourismNZ conference, Greymouth, 3/8/2007
- Hospitality Standards Institute Research Forum, Christchurch, 6/7/2007
- Victoria University of Wellington Management School guest speaker, May 2007
- Academic Services Group, Tai Poutini Polytechnic, 20/4/2007
Access Tourism Research at NZTRI: Director of ATNZ is Sandra Rhodda. Rhodda is also a Research Programme Leader at the New Zealand Tourism Research Institute, AUT University
NZTRI’s Access Tourism programme aims to research and develop Access Tourism in NZ. This is an interdisciplinary research area that addresses the challenges and opportunities presented by Access Tourism. Access Tourist already represents a sizeable proportion of our tourism markets. Between 17% and 20% of the population in our main markets already report a disability, and this percentage is bound to grow because the large Baby Boomer cohort is ageing and disability increases with age. Those aged 45 or older already comprise almost half of our domestic and international visitors (and over 70% of our cruise ship visitors).
Areas of interest include:
- Research and policy development
- Understanding the Access Tourism market
- Awareness promotion and education of government and industry to the potential of Access Tourism
- Access Tourism product development and marketing in NZ
- Promotion of cooperation in a developing Access Tourism sector, including in the public and private sector
- Access Tourist satisfaction and motivation
- Economic and social benefits of Access Tourism
- Access Tourism as an important factor in tourism sustainability
- Relationship of Access tourism to Health, Wellness, and Medical Tourism
- Opportunities for Access Tourism legacy development around major events such as RWC2011
Sandra Rhodda condensed CV (last ten years only)
|2010||Senior Research Officer, New Zealand Tourism Research Institute, Auckland University of Technology (Feb-Nov). Particularly, research and development in Access Tourism (tourism, travel, and hospitality for people with disabilities and seniors, a group that will increase dramatically with the ageing of the Baby Boomer demographic who will experience increased disability with age. Design of research projects and research instruments|
|Research and evaluation||Working with a team to construct and evaluate research projects and instruments|
|Development||Development of an Access Tourism Research Programme Area (RPA)|
|Organisation||Organisation, chairing of New Zealand’s first Access Tourism Conference (ATNZ). Information here, here, here, and here.|
|Presentations||In 2011, seminar presentation about Access Tourism at AUT, and presentations at the first NZAT conference, a number of Auckland disabilities NGO meetings, and at the Association of Blind Citizens of New Zealand Annual Conference 9 October 2010.Radio interviews|
|Networking||Continuation of networking with disabilities interest groups within New Zealand and worldwide including with Auckland Disabilities Providers Network, Auckland Disability Law, Disability Resource Centre and with other contacts such as city councils, economic development advisors, tourism industry organisations etc|
|Supervising||Interns at the Institute; interns under my care have published articles both online and in print media, and have gone on to establish Access Tourism businesses overseas|
|Supply||Written information about Access Tourism to requesters including Older People and International Policy Unit, Ministry of Social Development, Tiaho Trust Whangarei|
|Invited||To give presentations at: World Medical Tourism Congress, Los Angeles, September, 2010.|
|Barrier Free NZ Trust certificate in assessing access of the built environment|
|Research and evaluation analysis and advice||Sole responsibility for the construction of research methods, instruments, and procedures; conducting research in a number of diverse areas, including:
|Communications and relationship management||
|Influence arising from research, analysis, and policy recommend-ations||
|Other polytechnic activities||
Art Gallery Experience 2002-2005
|Organization and gallery development||Streamlining and professionalizing gallery operation by:
|Gallery functioning||Creating an exhibitions programme by:
|Gallery promotion and influence||Improving promotion and media coverage of the gallery, and thus the status and influence of the gallery in the arts and general community by:
|Broader local government and other community involvement||Involvement in local and provincial community affairs by:
|Gallery outreach through education||Designed and created all gallery education and outreach by:
Rhodda, S. 2013. Good access is good business. In Robinson, P.; M. Lück & S.L. Smith. Tourism. Wallingford: CABI (in press).
Rhodda, S., 2012. Access to Information. First South East Asia Conference on Accessible Tourism. http://seacat.beautifulgate.org.my/download/
Rhodda, S., 2012. The importance of research in Accessible Tourism. First South East Asia Conference on Accessible Tourism. http://seacat.beautifulgate.org.my/download/
Rhodda, S., 2012. Access Tourism in New Zealand. In Vol. 2, Chapter 8. Buhalis, D., Ambrose, I., and Darcy, S. (Eds), Accessible Tourism: Concepts, Issues, and International Practice Channel View Publications
NFD, 2011. The tourism needs of people with hearing loss. Report on a research project carried out for the NZ National Foundation for the deaf in conjuncton with NZTRI http://www.nfd.org.nz/site_resources/library/Homepage/NZTRI_Final_Report.pdf
Rhodda, S. 2011. Would you like a hip replacement with that? Tourism Business Magazine June-July 5(3), p.10.
Rhodda, S., 2011. Tourism New Zealand is still ignoring the older market. Tourism Review February 2011.
Rhodda, S., 2011. TNZ’s “100% Pure You” still ignoring older market, says Rhodda. Inside Tourism 817.
Rhodda, S., 2010. Rationale for Access Tourism and the New Zealand situation. Presentation at the First New Zealand Access Tourism Conference, NZTRI, Auckland University of Technology.
Rhodda, S., 2010. Access Tourism in New Zealand – A Research Agenda. Seminar presentation, NZTRI, Auckland University of Technology.
Maat, V., & Rhodda, S. 2010. RWC 2011: A chance to improve access and improve the bottom line? Tourism Business June/July, p. 30. www.tourismbusinessmag.co.nz
Rhodda, S., 2010. 2010 Rise in cruise ship visits will bring more people with disabilities (Inside Tourism)
Rhodda, S (2010). Tourism and Culture in New Zealand: The Way Forward. Fundacion ONCE 3rd International Congress on Tourism for All, Valladolid, Spain.
Rhodda, S. (2010). Access Tourism and the Visually Impaired. NZ Association Blind Citizens Annual Conference, Christchurch, New Zealand
Rhodda, S., and Milne, S., 2011. Access Tourism: A neglected but valuable and growing market. Proceedings of the New Zealand Tourism and Hospitality Research Conference 2010, p. 210. Abstract.
Rhodda, S., 2009a. Ecotourism and sustainable tourism operator training needs. Tai Poutini Polytechnic website
Rhodda, S., 2009b. The very big impact of the older tourist. Tourism Business magazine, October-November 2009, pp. 22-23.
Rhodda, S., 2009c. Researching in isolation: Access tourism for people with disabilities. Proceedings of the 5th Biennial Conference of the Institutes of technology and Polytechnics of New Zealand Research Forum. Ed: Hamerton, H., and Mercer, C. Institutes of Technology and Polytechnics, Wellington, pp80-86.
Rhodda, S., 2008a. A snapshot of the ecotourism and sustainable tourism industries in New Zealand. Tai Poutini Polytechnic website
Rhodda, S., 2008b. Barking up the wrong tree: why New Zealand should focus on the Baby Boomer and Silver tourists, and on Access Tourism for people with disabilities. Conference Proceedings of the 17th Annual New Zealand Tourism and Hospitality Research Conference.
Rhodda, S., 2008c. West Coast student participation in secondary and tertiary education. Tai Poutini Polytechnic website
Rhodda, S., 2008d. Access Tourism for people with disabilities, the New Zealand Tourism Strategy, and other New Zealand government strategies. Tai Poutini Polytechnic website
Rhodda, S., 2008e. Don’t forget the disable during RWC2011 planning. Inside Tourism ezine, Issue 699, July25. www.insidetourism.com
Rhodda, S., 2008f. A profile of ecotourism in New Zealand. Tourism Business magazine, September-October 2008, pullout.
2007. Focus on travellers with disabilities. Inside Tourism ezine, Issue 639, May 4 2007.
Rhodda, S., 2007a. Niche tourism market all but ignored in New Zealand. Tourism Business magazine, Winter 2007, pp 6-7.
Rhodda, S., 2007b. Does your business need to focus on the Baby Boomers? Tourism Business magazine, Summer 2007/2008, pp 8-9.
Rhodda, S., 2007c. Ignore Boomers, Seniors, and people with disabilities at your peril. Report on the Wellington City Council Tourism for All forum. Inside Tourism ezine, Issue 687, May 2 2008. www.insidetourism.com
Rhodda, S., 2007d. Tourism for visitors to New Zealand with mobility problems: a West Coast perspective. Tai Poutini Polytechnic website
Rhodda, S., 2006a. The need for a human resources development officer for the tourism industry on the West Coast. Tai Poutini Polytechnic website
Rhodda, S., 2006b. A snapshot of the tourism industry on the West Coast. Tai Poutini Polytechnic website http://www.tppweb.ac.nz/pdf/resreports/snapshot%20report.pdf
Recent interviews, articles, publications including mention of my work, or containing small contributions by me:
TIA criticised for negative tone of survey into how PWDs are treated. Inside Tourism 912; TNZ welcomes all visitors “active” or not, says Bowler. Inside Tourism 906. Deaf people take twice as many domestic holidays as the average Kiwi. Inside Tourism 867 (all here: http://www.insidetourism.com/)
- Poor accessibility for disabled deters tourists; Talk on Accessible Tourism; The Star Online (Malaysia). First SEA conference on accessible tourism. Selangor Times.
- Rolling Rains Report. (15 April 2010). New Zealand: First Conference on Accessibility in Tourism! News from Sandra Rhodda on Access Tourism New Zealand. http://www.rollingrains.com/blog
- Rolling Rains Report. (23 April 2010). Mixed reviews of NZ efforts: Getting Inclusion in Tourism Upside Down Downunder. Sandra Rhodda comments on access tourism issues. http://www.rollingrains.com/2010/04/mixed-review-of-nz-efforts-getting-inclusion-in-tourism-upside-down-downunder.html
- Travel Memo, TM1015T. (27 April 2010). Access Tourism Seminar. Sandra Rhodda highlights the upcoming access tourism seminar. TM1015T
- Inside Tourism, 783. (29 April 2010). Disabled woman’s horror story goes viral. Sandra Rhodda comments on access tourism issues.
- Inside Tourism, 790. (17 June 2010). Better Access Information Needed for People With Disabilities. NZTRI Senior Research Officer, Sandra Rhodda, comments on access tourism issues in New Zealand.
- Inside Tourism, Issue 794. (15 July 2010). Inaugural conference on access tourism planned for October. Article highlighting the upcoming Access Tourism Conference.
- Lanka Gazette, Sri Lanka. (8 September 2010). Access to all is the call. http://lankagazette.com/topstories/access-to-all-is-the-call/#comment-1532
- Travel Memo. (17 September 2010). Access Tourism Conference. http://www.travelmemo.co.nz/memos/20100917.pdf
- Voxy.co.nz. (28 September 2010). NZ: Great For A Holiday, Except If You Have A Disability. http://www.voxy.co.nz/national/nz-great-holiday-except-if-you-have-disability/5/65251
- Leisure Tourism. (28 September 2010). Call for more research on tourism accessibility for the disabled. http://www.cabi.org/leisuretourism/?fp=21008&loadmodule=newsarticle&page=767&site=156
- Oamaru Mail. (29 September). NZ fails disabled tourists
- e-Travel Blackboard. (30 September 2010). NZ lagging in disabled tourism: researcher. http://www.etravelblackboard.co.nz/article.asp?id=72266&nav=117
- Bangkok Post. (30 September 2010). Now everyone can really fly. http://www.bangkokpost.com/business/economics/193653/now-everyone-can-really-fly
- Business.Scoop. (4 October 2010). Access Tourism New Zealand Conference. http://business.scoop.co.nz/2010/10/04/access-tourism-new-zealand-conference/
- Page 5 of 7
- Maori Party. (4 October 2010). Speech: Access Tourism New Zealand Conference, AUT University Auckland – Hon Tariana Turia. http://www.maoriparty.org/index.php?pag=nw&id=1322&p=speech-access-tourism-new-zealand-conference-aut-university-auckland-hon-tariana-turia.html
- The News-Westport. (4 October 2010). Tourism opportunities in targeting disabled visitors.
- NZPA Newswire. (4 October 2010). Tourism opportunities in targeting disabled visitors.
- Apparelyzed- spinal cord injury peer support. (5 October 2010). Inaugural Access Tourism NZ Conference. http://www.apparelyzed.com/forums/topic/16655-inaugural-access-tourism-new-zealand-conference/
- NBR. (5 October 2010). Minister keen to boost ‘access tourism’ market.
- NZPA. (5 October 2010). Tourism Opportunities in Targeting Disabled Visitors.
- Rolling Rains report. (n.d.) More on the Work of Dr Sandra Rhodda of the New Zealand Tourism Research Institute. http://www.rollingrains.com/2010/10/more-on-the-work-of-dr-sandra-rhodda-of-the-new-zealand-tourism-research-institute.html
- Accessible Tourism Research. (6 October 2010). NZ AT Conference follow up: excellent podcast and powerpoint resource. http://accessibletourismresearch.blogspot.com/2010_10_01_archive.html
- Low Visionary. (6 October 2010). Inclusion Tourism. www.lowvisionary.com/
- Travel Memo. (8 October 2010). Access Tourism offers opportunities. http://www.travelmemo.co.nz/memos/20101008.pdf
- Travability: making the world accessible to all. (10 October 2010). Inaugural Access Tourism NZ Conference. http://www.travability.travel/blogs/access_tourism_NZ.html
- ENAT. (12 October 2010). Minister’s speech to 100+ at the inaugural Access Tourism NZ Conference: A neglected market in NZ. http://www.accessibletourism.org/?i=enat.en.news.1027
- Travel Blackboard. (12 October 2010). Australia misses the plane on accessible tourism. http://www.etravelblackboard.com/article/109845/australia-misses-the-plane-on-accessible-tourism
- Accessibility News International. (12 October 2010). Australia misses the plane on accessible tourism. http://www.accessibilitynewsinternational.com/?p=1738
- Campus Daily. (12 October 2010). NZ missing out on billions of potential tourist dollars. http://www.campusdaily.co.nz/read_university_news.php?id=1485
- AARP Global Network. (12 October 2010). Accessible tourism is fastest growing sector in hospitality industry. https://www.aarpglobalnetwork.org/netzine/Industry%20News/SeniorLivingNews/Elderly%20Services/Pages/Accessible%20tourism%20is%20fastest%20growing%20sector%20in%20hospitality%20industry800114816.aspx
- Inside tourism. (14 October 2010). Back Access Tourism or lose a lucrative market.
- Tourism Business magazine. (Oct/Nov 2010). Could you be ignoring 11% of the market.
- AARP Global Network. (16 November 2010). New Zealand markets to wealthy Japanese tourists. Conference obliquely mentioned in an article on AARP (American Association of Retired Persons – worldwide, total membership, 39 million, and with numerous affiliate member organisations). https://www.aarpglobalnetwork.org/netzine/Industry%20News/ProductsandServices/Strategic%20Planning%20for%2050%20plus/Pages/New%20Zealand%20markets%20to%20wealthy%20Japanese%20tourists%20800241979.aspx
- Radio New Zealand. (3 October 2010). Are we ready? interviewed in a One-in-Five programme on the state of Access Tourism in New Zealand. http://www.radionz.co.nz/national/programmes/oneinfive/20101003
- Pre- and post Access Tourism New Zealand 2010 conference articles/write-ups appeared in over 25 national and international printed and online publications.
- TO: Magazine. (Issue 2, 2010). Interviewed in a two page article on Access Tourism (Access All Areas).
- Contributed page about Access Tourism in The Little Green Kiwi guide to New Zealand. 2010, McLaren Brown Publishing Ltd.
- Access Tourism mentioned in a speech to parliament by Rahui Katene MP for Te Tai Tonga (posted on Maori Party website)
- Minister for Disability Issues includes Access Tourism in two speeches. These speeches posted on Maori Party website, picked up by various media and NGO websites.