Listen with webReader
Sandra Rhodda with Japanese tourists in Christchurch

Sandra Rhodda with Japanese tourists in Christchurch

Contact: sandrarhodda at hotmail dot com On Twitter: accesstourismnz

At Access Tourism New Zealand our goal is to:

  • alert the New Zealand national government, regional, and local governments, and the tourism industry to the need to develope an Access Tourism sector in New Zealand
  • appraise them of the economic, social, and sustainable reasons behind this
  • appraise New Zealand businesses in other sectors of the profitability of gearing up for the current disabilities market, and the coming tsuname of ageing and increasingly disabled Baby Boomers
  • show how to gain competitive edge and profit from leveraging access
  • undertake research, and build capacity by:
  • providing  consultations
  • providing speakers

In addition, we

  • network and work with interested parties and like-minded organizations globally; for example, Sandra Rhodda is on the formative committee for the Asia Pacific Network for Accessible Tourism and on the committee organizing Destinations for All/Sommet Mondial Destinations pour Tous, Quebec 2014
  • Access Tourism NZ was on a United Nations Economic and Social Commission for Asia-Pacific (UNESCAP) declaration drafting committee and was English version editor
  • drive social change by raising the awareness on needs for accessibility

We have given presentations about Access Tourism and profiting from the disabilities and the ageing Baby Boomers market to private businesses, to Regionl Tourism Oganisations, to disabilities groups, to members of parliament, and to conferences. We have also published articles/reports on these topics.

These include:

  • Rhodda, S. 2013. Good access is good business. In Robinson, P.; M. Lück & S.L. Smith. Tourism. Wallingford: CABI.
  • Rhodda, S. 2013. Working to improve access in tourism, travel, and hospitality in New Zealand.  Le Tourisme Social dans le Monde 154:6.  ISTO/OITS http://www.bits-int.org/files/oits154.pdf?goback=.gde_3820697_member_216872939
  • Rhodda, S., 2012. Access Tourism in New Zealand.  In Vol. 2, Chapter 8. Buhalis, D., Ambrose, I., and Darcy, S. (Eds), Accessible Tourism: Concepts, Issues, and International Practice Channel View Publications.
  • Rhodda, S., 2012.  Access to Information. First South East Asia Conference on Accessible Tourism.  http://seacat.beautifulgate.org.my/download/
  • Rhodda, S., 2012.  The importance of research in Accessible Tourism. First South East Asia Conference on Accessible Tourism.  http://seacat.beautifulgate.org.my/download/
  • NFD, 2011. The tourism needs of people with hearing loss. Report on a research project carried out for the NZ National Foundation for the deaf in conjuncton with NZTRI http://www.nfd.org.nz/site_resources/library/Homepage/NZTRI_Final_Report.pdf
  • Guest presentation, Third International Congress of Accessible Tourism for All, Valladolid Spain, November, 2011.
  • Auckland University of Technology Seminar: “Why New Zealand needs to develop Access Tourism (AT) and an AT research programme” 14/5/2010
  • Guest presentation, United Nations ESCAP-Takayama conference November 2009
  • Tourism West Coast AGM, 14/10/2009
  • Plenary session, EcotourismNZ Conference, Nelson, 6/8/ 2009
  • Workshop at EcotourismNZ conference, 6/8/ 2009
  • Grey District Disabilities Association group meeting, 9/5/2009
  • NZ National Seniors and Disabilities Advisors Conference, Christchurch, 3/4/2009
  • Institutes of Technology and Polytechnics NZ 5th annual research conference, Tauranga, 13/10/2008
  • Nelson Wellness Symposium, 19/9/2008
  • Tourism and Hospitality conference, Hanmer Springs, 5/12/2008
  • Institutes of Technology and Polytechnics NZ hospitality forum, Wellington, 7/7/2008
  • Keynote, Wellington City Council Tourism Public Forum, 11/4/2008
  • EcotourismNZ conference, Greymouth, 3/8/2007
  • Hospitality Standards Institute Research Forum, Christchurch, 6/7/2007
  • Victoria University of Wellington Management School guest speaker, May 2007
  • Academic Services Group, Tai Poutini Polytechnic, 20/4/2007

Access Tourism Research at NZTRI:  Director of  ATNZ is Sandra Rhodda.  Rhodda is also a Research Programme Leader at the New Zealand Tourism Research Institute, AUT University


NZTRI’s Access Tourism programme aims to research and develop Access Tourism in NZ.  This is an interdisciplinary research area that addresses the challenges and opportunities presented by Access Tourism.   Access Tourist already represents a sizeable proportion of our tourism markets.  Between 17% and 20% of the population in our main markets already report a disability, and this percentage is bound to grow because the large Baby Boomer cohort is ageing and disability increases with age.  Those aged 45 or older already comprise almost half of our domestic and international visitors (and over 70% of our cruise ship visitors).

Areas of interest include:

  • Research and policy development
  • Understanding the Access Tourism market
  • Awareness promotion and education of government and industry to the potential of Access Tourism
  • Access Tourism product development and marketing in NZ
  • Promotion of cooperation in a developing Access Tourism sector, including in the public and private sector
  • Access Tourist satisfaction and motivation
  • Economic and social benefits of Access Tourism
  • Access Tourism as an important factor in tourism sustainability
  • Relationship of Access tourism to Health, Wellness, and Medical Tourism
  • Opportunities for Access Tourism legacy development around major events such as RWC2011


Sandra Rhodda condensed CV (last ten years only)




2010 Senior   Research Officer, New Zealand Tourism Research Institute, Auckland University   of Technology (Feb-Nov).  Particularly,   research and development in Access Tourism (tourism, travel, and hospitality   for people with disabilities and seniors, a group that will increase dramatically   with the ageing of the Baby Boomer demographic who will experience increased   disability with age.  Design of   research projects and research instruments
Research   and evaluation Working   with a team to construct and evaluate research projects and instruments
Development Development   of an Access Tourism Research Programme   Area (RPA)
Organisation Organisation,   chairing of New Zealand’s first Access   Tourism Conference (ATNZ).  Information herehere, here, and here.
Presentations In 2011, seminar   presentation about Access Tourism at AUT,   and presentations at the first NZAT conference, a number of Auckland disabilities   NGO meetings, and at the Association of Blind Citizens of New Zealand   Annual Conference 9 October 2010.Radio   interviews
Networking Continuation  of networking with disabilities interest groups within New Zealand and   worldwide including with Auckland Disabilities Providers Network, Auckland  Disability Law, Disability Resource Centre and with other contacts such as   city councils, economic development advisors, tourism industry organisations   etc
  • Numerous   publications for diverse media about tourism, especially Access Tourism;   numerous press stories about Access Tourism (list and links  available on request)
  • Development   of a Toolkit for Auckland City Council/Be. Accessible for use by businesses to improve   access to their premises by people with disabilities
Supervising Interns at the Institute; interns under my care have published articles both online and in print media, and have gone on to establish Access Tourism businesses   overseas
Supply Written information about Access Tourism to requesters including Older People and International Policy Unit, Ministry of Social Development, Tiaho Trust   Whangarei
Invited To give presentations at: World Medical Tourism Congress,   Los Angeles, September, 2010.


Barrier   Free NZ Trust certificate   in assessing access of the built environment


Research and evaluation analysis and advice Sole   responsibility for the construction of research methods, instruments, and   procedures; conducting research in a number of diverse areas, including:

  • Analysis   and mapping of the ecotourism and sustainable tourism industries on the West   Coast and in New Zealand
  • Current   structure of the West Coast tourism industry
  • Tourism   industry operator training needs; policies around provision
  • Specifically,   tourism industry operator training needs in the ecotourism and sustainable   tourism subsectors
  • Human   resource development in tourism on the West Coast; writing parts of a grant   application to WINZ for the employment of an HRO officer for a three year   period; project development in collaboration with Development West Coast,   local council, and others
  • Current   training practices in the tourism industry
  • Usage of tourism   amenities; recommendations of policies to increase future regional growth   through the development/redevelopment of tourism product (notably, the Heaphy   Track)
  • Provision   of tourism and other services to the disabled as part of ongoing interest in   improving social development in the area of disabilities
  • Publication   in the area of tourism for people with disabilities in a number of diverse   fora, including writing the New Zealand chapter for a two-volume   international publication on accessible tourism worldwide
  • Oral   presentation at a number of conferences about ecotourism, sustainable   tourism, tourism development on the West Coast, tourism industry structure, Access   Tourism for people with disabilities and the ageing, and health, wellness,   and medical tourism development in New Zealand
  • Invitations   to give guest presentations at a number of international fora including the European Network for Accessible   Tourism (ref: Ambrose,   ENAT), September-October 2009; the International   Conference on Accessible Tourism April 2009 (ref: available on request)
  • Secondary   school and tertiary education participation by West Coast students; trends in   and factors affecting parental decision-making about school choice;   recommendations for future research needed to cover gaps in the knowledge of associated regional education issues


Communications   and relationship management
  • Initiation   and management of ongoing relationships/networking/dialogue with diverse   organisations and individuals such as Regional Tourism Organizations   (including input into the creation in 2009 of a West Coast RTO awards   programme “best accessible tourism business” category; ref: Matt Ewen), tourism sub groups, individual operators, international,   national, regional, and local disabilities groups and interested parties,   education institutions, development groups (for example, Development West   Coast), member, West Coast Pathways Group, small local airline business   development, fitness, sustainability, and West Coast youth development   interests, town, city, and regional councils throughout New Zealand
  • Management   and maintenance of internal relationships, including by consultative involvement   in the development of projects by others both inside and outside my immediate   work group
  •  Surveys and interviews of tourism operators, business owners, schools, and others
  • Assisting others in grant applications
  • Communicating research results to interested parties such as polytechnic and university staff, local, regional, and national bodies such as disabilities organisations, city councils, West Coast elected representatives, government ministers, and ministries, and tourism operators and other businesses by:
  • Publication of high quality and timely reports (see “Publications” section)
  • Oral presentation at meetings, conferences, city council fora, universities, etc.  Example: plenary presentation on the effect of the ageing population worldwide on ecotourism, Ecotourism        Conference, Nelson, August 2009; guest speaker, Christchurch  City Council National Seniors and Disabilities Advisors forum (ref: Karen        Rickerby, CCC), and the Grey District Disabilities Association, April 2009 (ref, Elenor        Stratford, GDIC)
  • Some previous guest presentations include on ecotourism and sustainable tourism on the WestCoast and in New Zealand, on health, wellness, and medical tourism, on        ageing and disability including to the Hospitality Standards Institute Research Conference July 2008, Nelson Wellness Symposium September 2008, Institutes of Technology and Polytechnic Research Forum Tauranga October 2008, and Tourism and Hospitality Conference Hanmer December 2008
  • Written news releases to the media; interviews on radio
  • Written small and large articles on diverse subjects for print magazines, newspapers (the latest include a number of articles on the effect of an ageing population on tourism, an article in support of improving tourism provision in Buller district, and a snapshot of the ecotourism and sustainable tourism industry in New Zealand.  Copies of these are available on request)
  • Invited participation in websites, on blogs etc (e.g., EcotourismNZ, Planeta, National Geographic Geotourism Challenge,  variety of Access Tourism sites, etc)
  • Creation of an Advocacy Group for Access Tourism, set up to formulate policy and strategise advocacy of access tourism development in New Zealand.
  • Referee, Accessible Tourism Concepts
  • Thesis examiner, AUT University
Influence   arising from research, analysis, and policy recommend-ations
  • Consultative involvement in the wider   community, for example, on the “Access Tourism Aide de Memoire, July 2009” (Office   for Disabilities Issues), on accessibility issues, Rugby World Cup (Tricia   Fitzgerald); numerous tourism operations within New Zealand and   overseas.  Member of several internet   think-tanks, including ongoing membership of the support group, committee on   Access Tourism for Olympic and Paralympic Games, Rio2016.
  • Access tourism research results and recommendations influenced Department of Conservation West Coast to improve   and upgrade access for people with disabilities (see here and   letter from DOC available on request)
  • Invited guest presentation Wellington City   Council Accessible Wellington public forum.    Consequently, 1), “Discussion around accessibility now   occurs at senior management level (at the WCC)” ref: Ross Livingstone,   formerly WCC, now at Ministry of Health; 2), access tourism became a major part of the Wellington Visitor Strategy, December 2008
  •  Invitation-only attendee New Zealand   Tourism Strategy launch, Beehive, Wellington
  • Influence   on other decision making bodies in New Zealand tourism
  • My research amongst reasons given by ITPQ   audit for extending quality assured status to Tai Poutini Polytechnic for another 4 years (the maximum quality assurance period)
  • ontribution   to TPP policy: recommendations from my research led to TPP restructuring some   of its courses; inclusion of research results and recommendations in “Statement of Tertiary Education Needs, Gaps, and   Priorities, Te Tai o Poutini The West Coast of the Southern Alps
  • Reports   and recommendations for the regional development strategy through Development   West Coast; my research quoted in their publications; work cited in   government publications (e.g., Annual In-Depth Regional Report, Department of Labour 2008  (ref: Peter Hall, DoL)
  • Part of   several internal ideas teams
  • Influence   on broader regional development community and whole of sector by providing   research and analysis of the regional tourism industry; research reports have   generated subsequent funding for a number of new projects
  • Research   strengthened the successful proposal for the development of a Centre of   Excellence in Ecotourism
  • Influence   in the international arena, for e.g., invited input to the development of   Tourism New South Wales Australia website for access tourism (ref: Assoc.   Professor Simon Darcy);   contributions to several international access tourism focus web-groups;   contributor, international publication (see above)
Other   polytechnic activities
  • Development   group for Centre of Excellence In Ecotourism
  • Organizing   committee, New Zealand International Ecotourism Conferences, Greymouth, 2006, 2007, 2008
  • Oversee research assistants
  • Guidance   and advice on written material created by other polytechnic staff, including   reports (on tourism, hospitality, Maori businesses, youth development),   course prescriptions, research instruments; grant applications, award   applications; editing such material written by others
  • Advising   on plans to initiate work-placement/education programmes.
  • Research   for and creation of documents for presentation by other staff; advice and guidance   on presentation
  • Advice/guidance   to non-TPP interests, research project construction
  •  Member, discussion group, industrial site redevelopment

Art Gallery Experience 2002-2005

Organization   and gallery development Streamlining   and professionalizing gallery operation by:

  • Creating   policy and methods procedures for the running of the gallery
  • Formalizing, documenting, and streamlining exhibition methodology, including creating timeline procedures and artists agreements
  • Creating computer based records and mailing lists
  • Organizing the historical records of the gallery
  • Providing ideas and guidance to the Board of Directors and assisting in redefining the gallery mandate and goals
Gallery   functioning Creating an exhibitions programme by:

  • Researching, organizing and installing contemporary art and   photography exhibitions from local, provincial, and national sources
  • Liaison with and organization of artists
  • Aiding artists wishing to submit grant applications for show   creation
  • Liaison with other arts institutions to generate exhibitions   or arrange loans of travelling or pre-existing exhibitions, for example, arranging loans of two retrospectives of contemporary Atlantic Canadian artists from The Beaverbrook Art Gallery (the provincial gallery in Fredericton),   two major Strathbutler Contemporary Art Award shows from the Sheila Hugh Mackay Foundation, and two of contemporary art from The Art Bank, provincial   government of New Brunswick
  • Liaison with non-arts institutions to generate exhibitions   or arrange loans; for example, Science East NB
  • Conducting all exhibitions promotion
Gallery   promotion and influence Improving promotion and media coverage of   the gallery, and thus the status and influence of the gallery in   the arts and general community by:

  • Writing large (one to four newspaper or magazine page) press  releases on artists or events in the gallery in a timely   manner; undertaking all research, liaison and interviews of   artists, management of information, liaison and coordination with newspapers, specialized art, and community news magazines in order to create such press releases.  Examples of my published arts writing are available on request.
  • Creating other types of publicity such as   that for radio and TV; responsible for events at the gallery featuring on   provincial radio and TV shows for the first time in the history of the   gallery; interviews on radio and TV.
  • Creating a web page and web-news-sites announcements; hyper   linking to other arts or tourism sites; creating a web-based image library   for use in gallery publicity and teaching
  • Creating newsletter mail-outs to patrons,   businesses, art and other types of institution
  • Other methods such as visits to similar   institutions, attendance at maritime art gallery meetings, and involving New   Brunswick celebrities and dignitaries in gallery events
  • Liaison with relevant government   departments and others such as the N.B. Department of Tourism, St. John River   Valley Tourism Association, Tourism Synergy, and Association Museums N.B. to   coordinate common publicity, promote the gallery and ensure inclusion in   their publicity
  • Creating a brochure for non-profit   galleries and museums in New Brunswick for distribution to visitor   information centres
  • Depositing art-related essays I wrote in   national repositories (such as The Department of Indian and Northern Affairs,   Government of Canada, Ottawa) on request
  • Liaison with local (mayor and council   members) and provincial (N.B. Department of Transportation) officials to   rationalize and organize extra signage for the gallery in town and on highways


Broader   local government and other community involvement Involvement  in local and provincial community affairs by:

  • Serving   on a sub-committee of the local authority to develop policy and brainstorm   ideas, design, and edit an application for a $2,000,000 grant to improve   visitor numbers by enhancing the downtown area, which included the gallery
  • Increasing involvement and funding by area municipalities and the   provincial government through my work on the gallery fund raising   sub-committee
  • Implementing   and entrenching a policy for encouraging and assisting the creation and set   up of exhibitions and displays by members of local and national First Nations   groups; for example, I   designed and curated a show of First Nations art that went on to The New   Brunswick Museum in Saint John
  • Support   with the creation and set up of exhibitions and displays by members of local   ethnic and new immigrant groups
  • Assisting   schools with art projects, for example, the creation of permanent murals at   schools and involvement in “Art Outreach Overseas”
  • Assisting   the local library with arts projects, assisting other community projects, and   helping with publicity
  • Serving on committees for other galleries   in the province; for example, a sub-committee of The Beaverbrook Art Gallery,   and adviser to a group organizing an international (Canada and the USA)   annual weekend of plein aire art in a nearby town.
Gallery   outreach through education Designed   and created all gallery education and outreach by:

  • Teaching school children of all ages in schools during the school   year and in the gallery during vacation art camps.  Some lessons were designed and created   after consulting with teachers to ascertain their needs; these were posted   on the gallery web site so that teachers might select lessons.
  • Running lunchtime art activities for special interest art groups in a local school
  • Teaching special badge-earning art classes for 4H members
  • Running workshops for adults in the gallery
  •   Running art courses for intellectually challenged adults in the   gallery
  • Conducting tours of the gallery; explanation and interpretation of works on display to school groups, the general public, the press, and public   dignitaries
  • Supervision of volunteers, seasonal employees, and school students   assigned to the gallery on work experience projects
  • Creating and maintaining positive relationships with a variety of   people and groups, e.g., patrons, art dealers, collectors, lenders, arts   audiences, multicultural groups, local and town administrators, provincial   and national government departments, school administrators, local libraries,   commercial and corporate groups, tourism interests
  • Making applications for grants for special projects in the gallery
  • Winning one of only 30 Canada-wide SMD grants given annually




Rhodda, S. 2013. Good access is good business. In Robinson, P.; M. Lück & S.L. Smith. Tourism. Wallingford: CABI (in press).


Rhodda, S., 2012.  Access to Information. First South East Asia Conference on Accessible Tourism.  http://seacat.beautifulgate.org.my/download/

Rhodda, S., 2012.  The importance of research in Accessible Tourism. First South East Asia Conference on Accessible Tourism.  http://seacat.beautifulgate.org.my/download/

Rhodda, S., 2012. Access Tourism in New Zealand.  In Vol. 2, Chapter 8. Buhalis, D., Ambrose, I., and Darcy, S. (Eds), Accessible Tourism: Concepts, Issues, and International Practice Channel View Publications


NFD, 2011. The tourism needs of people with hearing loss. Report on a research project carried out for the NZ National Foundation for the deaf in conjuncton with NZTRI http://www.nfd.org.nz/site_resources/library/Homepage/NZTRI_Final_Report.pdf

Rhodda, S. 2011. Would you like a hip replacement with that? Tourism Business Magazine June-July 5(3), p.10.

Rhodda, S., 2011.   Tourism New Zealand is still ignoring the older market. Tourism Review February 2011.

Rhodda, S., 2011.   TNZ’s “100% Pure You” still ignoring older market, says Rhodda.  Inside Tourism 817.


Rhodda, S., 2010.  Rationale for Access Tourism and the New Zealand situation.  Presentation at the First New Zealand Access Tourism Conference, NZTRI, Auckland University of Technology.

Rhodda, S., 2010. Access Tourism in New Zealand – A Research Agenda.  Seminar presentation, NZTRI, Auckland University of Technology.

Maat, V., & Rhodda, S. 2010.  RWC 2011: A chance to improve access and improve the bottom line?  Tourism Business June/July, p. 30.  www.tourismbusinessmag.co.nz

Rhodda, S., 2010.  2010 Rise in cruise ship visits will bring more people with disabilities (Inside Tourism)

Rhodda, S (2010).  Tourism and Culture in New Zealand: The Way Forward.   Fundacion ONCE 3rd International Congress on Tourism for All, Valladolid, Spain.

Rhodda, S. (2010).  Access Tourism and the Visually Impaired.  NZ Association Blind Citizens  Annual  Conference, Christchurch, New Zealand

Rhodda, S., and Milne, S., 2011. Access Tourism: A neglected but valuable and growing market.   Proceedings of the New Zealand Tourism and Hospitality Research Conference 2010, p. 210. Abstract.


Rhodda, S., 2009a. Ecotourism and sustainable tourism operator training needs. Tai Poutini Polytechnic website

Rhodda, S., 2009b. The very big impact of the older touristTourism Business magazine, October-November 2009, pp. 22-23.

Rhodda, S., 2009c. Researching in isolation: Access tourism for people with disabilities.  Proceedings of the 5th Biennial Conference of the Institutes of technology and Polytechnics of New Zealand Research Forum. Ed: Hamerton, H., and Mercer, C. Institutes of Technology and Polytechnics, Wellington, pp80-86.


Rhodda, S., 2008a. A snapshot of the ecotourism and sustainable tourism industries in New Zealand.  Tai Poutini Polytechnic website

Rhodda, S., 2008b. Barking up the wrong tree: why New Zealand should focus on the Baby Boomer and Silver tourists, and on Access Tourism for people with disabilities.  Conference Proceedings of the 17th Annual New Zealand Tourism and Hospitality Research Conference.

Rhodda, S., 2008c.  West Coast student participation in secondary and tertiary education.  Tai Poutini Polytechnic website

Rhodda, S., 2008d.  Access Tourism for people with disabilities, the New Zealand Tourism Strategy, and other New Zealand government strategies.  Tai Poutini Polytechnic website

Rhodda, S., 2008e. Don’t forget the disable during RWC2011 planning. Inside Tourism ezine, Issue 699, July25. www.insidetourism.com

Rhodda, S., 2008f.  A profile of ecotourism in New ZealandTourism Business magazine, September-October 2008, pullout.


2007. Focus on travellers with disabilities. Inside Tourism ezine, Issue 639, May 4 2007.


Rhodda, S., 2007a.  Niche tourism market all but ignored in New Zealand. Tourism Business magazine, Winter 2007, pp 6-7.

Rhodda, S., 2007b. Does your business need to focus on the Baby Boomers? Tourism Business magazine, Summer 2007/2008, pp 8-9.

Rhodda, S., 2007c. Ignore Boomers, Seniors, and people with disabilities at your peril. Report on the Wellington City Council Tourism for All forum. Inside Tourism ezine, Issue 687, May 2 2008. www.insidetourism.com

Rhodda, S., 2007d. Tourism for visitors to New Zealand with mobility problems: a West Coast perspective. Tai Poutini Polytechnic website


Rhodda, S., 2006a. The need for a human resources development officer for the tourism industry on the West Coast.  Tai Poutini Polytechnic website

Rhodda, S., 2006b.  A snapshot of the tourism industry on the West Coast. Tai Poutini Polytechnic website   http://www.tppweb.ac.nz/pdf/resreports/snapshot%20report.pdf

Recent interviews, articles, publications including mention of my work, or containing small contributions by me:


 TIA criticised for negative tone of survey into how PWDs are treated.  Inside Tourism 912; TNZ welcomes all visitors “active” or not, says Bowler.  Inside Tourism 906.   Deaf people take twice as many domestic holidays as the average Kiwi.  Inside Tourism 867 (all here: http://www.insidetourism.com/)

  • Poor accessibility for disabled deters tourists; Talk on Accessible Tourism;  The Star Online (Malaysia).  First SEA conference on accessible tourism.  Selangor Times.
  • Rolling Rains Report. (15 April 2010). New Zealand: First Conference on Accessibility in Tourism! News from Sandra Rhodda on Access Tourism New Zealand. http://www.rollingrains.com/blog
  • Rolling Rains Report. (23 April 2010). Mixed reviews of NZ efforts: Getting Inclusion in Tourism Upside Down Downunder. Sandra Rhodda comments on access tourism issues. http://www.rollingrains.com/2010/04/mixed-review-of-nz-efforts-getting-inclusion-in-tourism-upside-down-downunder.html
  • Travel Memo, TM1015T. (27 April 2010). Access Tourism Seminar. Sandra Rhodda highlights the upcoming access tourism seminar. TM1015T
  • Inside Tourism, 783. (29 April 2010). Disabled woman’s horror story goes viral. Sandra Rhodda comments on access tourism issues.
  • Inside Tourism, 790. (17 June 2010). Better Access Information Needed for People With Disabilities. NZTRI Senior Research Officer, Sandra Rhodda, comments on access tourism issues in New Zealand.
  • Inside Tourism, Issue 794. (15 July 2010). Inaugural conference on access tourism planned for October. Article highlighting the upcoming Access Tourism Conference.
  • Lanka Gazette, Sri Lanka. (8 September 2010). Access to all is the call. http://lankagazette.com/topstories/access-to-all-is-the-call/#comment-1532
  • Travel Memo. (17 September 2010). Access Tourism Conference. http://www.travelmemo.co.nz/memos/20100917.pdf
  • Voxy.co.nz. (28 September 2010). NZ: Great For A Holiday, Except If You Have A Disability. http://www.voxy.co.nz/national/nz-great-holiday-except-if-you-have-disability/5/65251
  • Leisure Tourism. (28 September 2010). Call for more research on tourism accessibility for the disabled. http://www.cabi.org/leisuretourism/?fp=21008&loadmodule=newsarticle&page=767&site=156
  • Oamaru Mail. (29 September). NZ fails disabled tourists
  • e-Travel Blackboard. (30 September 2010). NZ lagging in disabled tourism: researcher. http://www.etravelblackboard.co.nz/article.asp?id=72266&nav=117
  • Bangkok Post. (30 September 2010). Now everyone can really fly. http://www.bangkokpost.com/business/economics/193653/now-everyone-can-really-fly
  • Business.Scoop. (4 October 2010). Access Tourism New Zealand Conference. http://business.scoop.co.nz/2010/10/04/access-tourism-new-zealand-conference/
  • Page 5 of 7
  • Maori Party. (4 October 2010). Speech: Access Tourism New Zealand Conference, AUT University Auckland – Hon Tariana Turia. http://www.maoriparty.org/index.php?pag=nw&id=1322&p=speech-access-tourism-new-zealand-conference-aut-university-auckland-hon-tariana-turia.html
  • The News-Westport. (4 October 2010). Tourism opportunities in targeting disabled visitors.
  • NZPA Newswire. (4 October 2010). Tourism opportunities in targeting disabled visitors.
  • Apparelyzed- spinal cord injury peer support. (5 October 2010). Inaugural Access Tourism NZ Conference. http://www.apparelyzed.com/forums/topic/16655-inaugural-access-tourism-new-zealand-conference/
  • NBR. (5 October 2010). Minister keen to boost ‘access tourism’ market.
  • NZPA. (5 October 2010). Tourism Opportunities in Targeting Disabled Visitors.
  • Rolling Rains report. (n.d.) More on the Work of Dr Sandra Rhodda of the New Zealand Tourism Research Institute. http://www.rollingrains.com/2010/10/more-on-the-work-of-dr-sandra-rhodda-of-the-new-zealand-tourism-research-institute.html
  • Accessible Tourism Research. (6 October 2010). NZ AT Conference follow up: excellent podcast and powerpoint resource. http://accessibletourismresearch.blogspot.com/2010_10_01_archive.html
  • Low Visionary. (6 October 2010). Inclusion Tourism. www.lowvisionary.com/
  • Travel Memo. (8 October 2010). Access Tourism offers opportunities. http://www.travelmemo.co.nz/memos/20101008.pdf
  • Travability: making the world accessible to all. (10 October 2010). Inaugural Access Tourism NZ Conference. http://www.travability.travel/blogs/access_tourism_NZ.html
  • ENAT. (12 October 2010). Minister’s speech to 100+ at the inaugural Access Tourism NZ Conference: A neglected market in NZ. http://www.accessibletourism.org/?i=enat.en.news.1027
  • Travel Blackboard. (12 October 2010). Australia misses the plane on accessible tourism. http://www.etravelblackboard.com/article/109845/australia-misses-the-plane-on-accessible-tourism
  • Accessibility News International. (12 October 2010). Australia misses the plane on accessible tourism. http://www.accessibilitynewsinternational.com/?p=1738
  • Campus Daily. (12 October 2010). NZ missing out on billions of potential tourist dollars. http://www.campusdaily.co.nz/read_university_news.php?id=1485
  • AARP Global Network. (12 October 2010). Accessible tourism is fastest growing sector in hospitality industry. https://www.aarpglobalnetwork.org/netzine/Industry%20News/SeniorLivingNews/Elderly%20Services/Pages/Accessible%20tourism%20is%20fastest%20growing%20sector%20in%20hospitality%20industry800114816.aspx
  • Inside tourism. (14 October 2010). Back Access Tourism or lose a lucrative market.
  • Tourism Business magazine. (Oct/Nov 2010). Could you be ignoring 11% of the market.
  • AARP Global Network. (16 November 2010). New Zealand markets to wealthy Japanese tourists. Conference obliquely mentioned in an article on AARP (American Association of Retired Persons – worldwide, total membership, 39 million, and with numerous affiliate member organisations). https://www.aarpglobalnetwork.org/netzine/Industry%20News/ProductsandServices/Strategic%20Planning%20for%2050%20plus/Pages/New%20Zealand%20markets%20to%20wealthy%20Japanese%20tourists%20800241979.aspx
  • Radio New Zealand. (3 October 2010). Are we ready? interviewed in a One-in-Five programme on the state of Access Tourism in New Zealand. http://www.radionz.co.nz/national/programmes/oneinfive/20101003
  • Pre- and post Access Tourism New Zealand 2010 conference articles/write-ups appeared in over 25 national and international printed and online publications.
  • TO: Magazine. (Issue 2, 2010). Interviewed in a two page article on Access Tourism (Access All Areas).
  • Contributed page about Access Tourism in The Little Green Kiwi guide to New Zealand.  2010, McLaren Brown Publishing Ltd.
  • Access Tourism mentioned in a speech to parliament by Rahui Katene MP  for Te Tai Tonga (posted on Maori Party website)
  • Minister for Disability Issues includes Access Tourism in two speeches. These speeches posted on Maori Party website, picked up by various media and NGO websites.