Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

Baby Boomers in the USA are a quarter of the population, control 80% of personal financial assets and over 50% of discretionary spending, make 77% of prescription drug purchases, and 61% of over-the-counter medication sales. And Boomers are ageing.  By limiting themselves to wooing younger generations, businesses risk shunning a demographic that will continue to be a significant influence in business and political decisions in the U.S. and other developed countries with declining birth rates, writes Michael Janger for brandchannel.com.   Michael goes on to point out that marketers should also be aware of a market that millions of Boomers will become part of because of debilitating conditions associated with aging: people with disabilities.  The disability market currently cannot be ignored: more than 54 million Americans have a disability, according to the U.S. Census Bureau.

For decades, consumers who are over 60 have generally been treated as a separate entity in consumer purchasing decisions, as infirmities associated with aging give rise to products and services that specifically accommodate them.   For decades, marketers were used to advertising to younger people  because they typically represented the largest age group.  This group is ageing and Baby Boomers present a challenge for brands that want to capture the aging market, but are not well equipped to understand what the market wants.  A pioneering report from AT Kearney called “What do Mature Consumers Want?” surveyed almost 3,000 people in 23 countries. It found that ”retailers will deal with older consumers who will have difficulty reading labels in their stores, and who need a place to sit down and relax while shopping. For businesses that focus on efficiency for busy younger consumers with little free time, this will be a major change in their retailing philosophy.”   In fact, Boomers are a huge opportunity to engage a new set of brand loyalists. By understanding and adapting to the shifting needs of mature consumers, including looking to lessons learned from marketing to disabled consumers, they can figure out ways to make their products and messages reach a much wider and deeper audience of influencers. As Boomers increasingly cope with the challenges that millions of people with disabilities have been dealing with every day, the consequences could be profound.

To see Michael’s full article, go to brandchannel.com

Barbados Minister of Tourism Richard Sealy told a recent Inclusive Tourism Symposium that the economic benefits of making Barbados fully accessible to all tourists should not be ignored. Noting that in Barbados’ fourth largest market , Canada, people with disabilities account for Can$25 billion in consumer spending, and noting that 2.7 million Britains with disabiites travel annually, Sealy pointed out that it was important to recognize the value of creating accessible spaces for all. He urged   that the efforts by the tourism industry in Barbados to improve accessibility continue and increase. The Ministry has fully supported the development of a Fully Accessible Barbados programme which has just launched a new website to highlight accessible areas on the island.

Scott Rains, of the highly regarded Rolling Rains Report also spoke at the forum, where he pointed out that creating accessibleenvironments not only benefited people with disabilities, but retirees of the “silver tsunami”, who have the time, money, and desire to travel.

Congratulations to Salzburg, winners of the European Commission 2012 Access City Award for excellent infrastructure for disabled citizens. The Award recognizes European cities with over 50,000 inhabitants which take exemplary initiatives to improve accessibility in the urban environment.  In the context of a steadily ageing population living in European cities and its correlation with disabilities, accessibility has important social and economic benefits.  This initiative is organized in partnership with the European Disability Forum and Age Platform Europe assists in selecting the winner.

The award is given to the city that:

• has demonstrably improved accessibility in fundamental aspects of city living:
  • the built environment and public spaces;
  • transport and related infrastructure;
  • information and communication, including Information and Communication Technologies (ICT);
  • public facilities and services.
• is committed to continued improvements in accessibility in a sustainable way;
• can act as a role model and encourage the adoption of best practices in all other European cities.

Three finalist “runners-up” were Kraków (Poland), Marburg (Germany), and Santander (Spain). The European Jury also decided to attribute special mentions in each of the four key areas of accessibility. These went to:

• Terrassa (Spain) for the built environment and public spaces Ljubljana (Slovenia) for transport and related infrastructures
• Olomouc (Czech Republic) for information and communication, including new technologies
• Grenoble (France) for public facilities and services

According to Enterprise and Industry of the European Commission, not only is making tourism more accessible a social responsibility, but there is also a compelling business case to boost the competitiveness of tourism in Europe.   Why? The population in Europe is aging: by 2050 the number of people aged over 65 will triple that of 2003 and the over-80 will be 5 times more numerous that they are at the moment.  This represents a huge market potential which today remains vastly under-served. Worldwide the number of people with impairments accounts for 600-900 million, representing a significant potential market for Europe.   Many examples show that by implementing basic adjustments to a facility, providing accurate information, and understanding the needs of disabled people, an increased number of visitors has resulted.  Also, improving the accessibility of tourism services increases the  quality and enjoyment for all tourists.  The European Commission is committed to mainstream accessibility in tourism by:

• raising awareness, sensitizing stakeholders and economic operators in the tourism sector
• gathering knowledge about demand from travellers with special access needs
• identifying options to improve the offer of accessible tourism services

The Commission has a publication on improving information on accessible tourism for people with disabilities.  It also has a programme called Calypso which aims to facilitate tourism access for groups for which going on holiday represents a difficult or even impossible undertaking.

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

Leicester City Council has joined online access guide DisabledGo to provide a guide
to Leicester for anyone who wants to know more about disabled access in the area.  The guide covers more than  1,000 venues including cinemas, hotels, parks, leisure centres, council offices, high street stores, restaurants, and tourist attractions, amongst other things.  The guide will enable people to find out not only whether venues have accessible toilets or parking close by but also specific details such as whether there are tactile or Braille markings in lifts or on doors, the dimensions of toilets, the positioning of fixtures and fittings, and whether they can request information in large print or Braille.

Commenting on the launch of the guide, Dr Gregory Burke, Chief Executive of DisabledGo noted that it will make a real difference to both residents and visitors to the City who have access concerns, empowering them to find services and venues that suit their own specific requirements.  The online guide will provide benefits for business too, helping them reach more customers by publicising the access they offer.

Current figures estimate that there are 11 million disabled people in Britain who spend £80 billion each year, numbers that every business should take notice of. All businesses that take part also receive Disability Awareness Manuals, designed as a 20 minute introduction to disability and access.

All of the information provided in the online version of DisabledGo-Leicester will also be available on the ‘Looking Local’ service on the red button on local TV, so that if people don’t have access to a computer at home, they can still get the information they need.

Hotel News UK reports that hoteliers throughout the United Kingdom have made strides to boost the number of accessible rooms in recent months as London gears up for the Olympic and Paralympic Games.  In doing so, they hope to capitalize on the more than £2-billion (US$3.2-billion) tourist segment for disabled people.  There are more than 1,540 hotels and bed and breakfasts listed on the Government-backed Inclusive London website, which was launched in March 2011 to promote accessible rooms to all tourists visiting the city. There are a further 122 accessible hostels.

A lot of work has gone into improving accommodation access, says Ufi Ibrahim, CE of the British Hospitality Association.  “We’ve been working with tourism organization Tourism for All to raise awareness.  Many hoteliers in London have been doing sort of small quick fixes in order to enable some rooms to be usable for people who have accessibility problems—ramps, for example.”

Other changes are more long-term.   InterContinental Hotels Group, which has 294 accessible rooms in London, invested more than £12 million (US$19.3 million) seven years ago into its portfolio to ensure compliance with the Disability Discrimination Act. The resulting efforts saw the inclusion of tactile signage and ceiling track hoists in select locations. IHG also requires all employees to undergo training programs on how to accommodate guests with disabilities, both during orientation and then once every six months for review.

By summer 2012, there will be 2,667 accessible rooms in London, 1,392 of which will be wheelchair friendly.  But with a potential market of 78 million American and 75 million European disabled visitors, friends and families according to VisitEngland, it is uncertain whether supply will meet demand, Ibrahim said. Hoteliers are ramping up development efforts in an attempt to do just that. Premier Inn plans to open four additional properties before the Games. The group also recently opened the London Stratford Premier Inn, the first among the company portfolio to offer fixed tracker hoisting mechanisms. Hilton Worldwide encourages development of accessible rooms through a flexible room layout, said Alex Humphrey, senior manager of safety and security for the U.K. and Western Europe. “Each hotel has the ability to customize rooms with accessibility equipment to increase the number of accessible rooms, in addition to providing dedicated equipment for those guests with hearing impairments,” he said.

Disabled World reports that the Special Needs Group (SNG) is launching a powerful, unprecedented online Accessible Travel Advocate course for all travel professionals. The SNG is the leading global provider of special needs equipment for the travel industry.  The one-hour, three-module program objectives focus on understanding accessible travel, building expertise in accessible travel and demonstrating accessible travel advocacy skills and runs November 14.    The accessible travel market is the  fastest-growing segment of the travel market, and this is the first time travel professionals can become conversant with it through online study and testing, available here.

Special Needs Group has also formed a new advisory board, the SNG Inner Circle, consisting of key players in the travel industry such as cruise line CEOs, etc. The board will convene several times per year to discuss key travel accessibility issues and how to improve travel experiences for individuals with special needs.

The 2011 M-Enabling Summit and Showcase for Mobile Applications and Services for Seniors and Persons with Disabilities will bring together leaders in the global emerging mobile accessibility eco-system to foster discussion and decision-making among mobile technology, aging and disability experts, and policy professionals in the United States and abroad. The Summit’s Inaugural Briefing Session, hosted by the Federal Communications Commission (FCC) will cover the latest legislative and regulatory steps taken by the United States and other countries on mobile accessibility. The event is presented by the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and E.J. Krause & Associates (in cooperation with the  International Telecommunication Union and the FCC.  Participants will include representatives from AT&T, Verizon, W3C, Daisy Consortium, the AAPD, AFB, and UNCRPD, amongst others.

Key tracks will highlight new innovations addressing the specific needs of users living with different types of disability, as well as major emerging market opportunities, such as accessible and assistive applications and solutions for travel and tourism.

“More than 5.4 billion mobile phones are in service today while, according to the latest WHO-World Bank Report on Disability, 1 billion persons live with disabilities – 54 million in the United States alone – including a large proportion of seniors,” said conference co-organizer Axel Leblois, Executive Director of G3ict. “The M-Enabling Summit will be the first opportunity for all stakeholders involved to participate in a groundbreaking sharing of experience among mobile industry, private sector leaders, senior and disability organizations, IT professionals, operators, apps developers, government, and accessibility experts.”

The Summit will be held in Washington D.C. from December 5-6, 2011 at the Gaylord
National Resort and Convention Center at National Harbor.

The World Travel Market is a major international travel industry event held over 4
days.  Last year, nearly 50,000 industry participants, and over 5000 exhibiting companies took part in the market.  This year, the market is being held on 7-10 November in London, and will have two seminars and an Advice Clinic on accessible tourism.  One seminar will cover the business case for developing Access tourism and will be chaired by John de Vial of the British Travel Association (ABTA).  The second seminar will be presented by members of the European Network for Accessible Tourism (ENAT) and will highlight market data and research findings.  The session will be introduced by Veroniek Maat, a one-time intern at the New Zealand Tourism Research Institute of Auckland University of Technology (NZTRI) and a contributor to Access Tourism New Zealand.  The advice clinic will be run by Brian Seaman of Tourism for All UK, and 15 minute one-on-one sessions are available by registering and selecting someone to speak to from a list of fourteen industry experts.

The travel industry should be targeting the over-55 market because fewer students can afford to travel on gap years, says Post Office Travel Insurance, UK. The company says that UK students starting their degrees in 2012 are expected to face an average debt of 56,000 pounds on graduation, compared with around 27,000 pounds if they began their studies this September.  With increased university fees, only 19% of students are considering a gap year or extended break this year.

In contrast, 25% of over 55s Brits plan to take a break of three months or longer, spending more than £4,000 each.  And – importantly for New Zealand – the most popular destinations for “grey gappers” are Australia, New Zealand and the US.
Recent research has shown that people in their 50s who have always wanted to escape are saying: “Let’s just do it”. They are trekking in Borneo, going on a cruise around the world, climbing the Himalayas, or exploring Alaska. There is definitely a desire to do something exciting.  ‘It is often the first thing that a lot of people do when they have retired. They go on a very long holiday’  (Ros Altmann, Saga).

The Rolling Rains Report writes that the first international certification programme for accessible tourism destinations has been developed and carried out in Lousã, Portugal by the Belgian Accessibility Office, Toegangelijkheidsbureau (TGB).

The Accessible Tourism Destination Certification Programme or ATDCP is based on an extensive audit of the Destination Management Organisation’s accessible  tourism policies, infrastructure, transport, services and visitor information, and includes accessibility assessments of the outdoor environment, overnight accommodation, attractions, and activities and offers for visitors including persons with disabilities, older persons and families with small children.

Designed and developed by accessibility and tourism experts, TGB Belgium, the ATDCP is a completely new destination management tool which provides an accurate measure of the excellence of an accessible tourism destination, based on strictly defined criteria.

The Accessible Destination Certification Programme involves assessment meetings with destination managers coupled with on-site audits and document analysis, thus building a picture of the capacity and level of achievement of the accessible destination.  Each element of the assessment is scored against a set of indicators, thus enabling managers to track the destination’s performance over time and allowing for benchmarking across any number of destinations.

The Programme also provides a tailor-made Action Plan for destination managers, with priorities for improvements to be made in the different facets of the accessible destination.  The Action Plan aims to ensure that the destination will continue to develop and improve its offers to all visitors, giving them fulfilling, accessible experiences, whatever their interests and regardless of their age or abilities.  The TGB Accessible Tourism Destination Certificate is valid for two years, after which time it must be renewed through a re-assessment process.

For background on this advance, see the European Network for Accessible Tourism website.

This year’s November Pro-ICAT conference  Tourism For All in Malaysia will discuss just that, amongst other things.  With an emphasis on what developing accessible tourism can do to promote national and regional economic development, the conference aims to:

• highlight the existence of Accessible Tourism through hosting events that will draw attention to this niche in the tourism sector
• provide information on Accessible Tourism to the public locally and internationally
• make known to the public the obstacles and challenges in Accessible Tourism and ways to overcome them
•  encourage a tourism system in Malaysia that welcomes people with disabilities having good liaison between disabled organizations and tourism organizations so that attractions can be facilitated more systematically.
• encourage the Ministry of Tourism in Malaysia to do more research in promoting Accessible Tourism.
• advocate for the removal of architectural and transportation barriers that prevent people with disabilities from sharing fully in all aspects of our society including going for tours.

Visit Scotland – the national tourism organisation – says that that the accessible tourism market is already hugely important and is growing.  Between January – June 2009, 12% of all domestic trips to Scotland were made by visitors with access needs, or those accompanying someone who has access needs. This amounts to:

• 659 thousand trips, contributing almost £121 million to the Scottish economy in just six months, and rose to £325 million pounds for the 11 month period 2009/10.
• Senior tourists, over 55’s hold 80% of the nation’s wealth, and the 11 million disabled people in the UK have a potential spending power (disposable income) of £80b per year.

This is significantly higher than some more established targeted markets.

VisitScotland is leading an Accessible Tourism Steering Group (ATSG) with representatives from Capability Scotland, Scottish Enterprise, Scottish Tourism Forum, the Scottish Government and other leading individuals from the accessible tourism industry. ATSG have planned a series of activities looking to engage and help tourism businesses to grasp emerging opportunities in accessible tourism market. The key objective of this programme is to raise awareness, alter perceptions and enable the Scottish tourism industry to better plan for accessible tourism product development.

VisitScotland has commissioned Capability Scotland to set up and run six events from August – October 2011 to engage with disabled people and find out what needs to be enhanced or changed to make Scottish tourism more accessible.   Disabled people with a range of impairments and conditions will meet with representatives from Capability and VisitScotland to talk about their experiences as a tourist in Scotland and the barriers that they face.  Recommendations will then be made to VisitScotland and the Scottish tourism industry.

Engaging the tourism industry

• Business Workshops – ATSG will attend about  12 Industry events in autumn at which they will present the findings, the statistics around the economic value of accessible tourism and run question and answer sessions.
• VisitScotland is making a film in three parts, based on the findings from the project, with interviews. This will be used to promote Accessible Tourism throughout 2011/12, with a showing of the finished film at the 2012 conference.
• Industry conference – October 2012: workshops and presentations; opportunity for businesses to ask questions in an open and helpful environment.

The European Network for Accessible Tourism (ENAT) will give a presentation at the 2011 World Travel Market Conference in London 7-10 November.  The presentation will include a round-up of the key issues in making tourism offers accessible and  inclusive for all visitors. Highlighting will be the latest market data and research findings which show how businesses and destinations are winning market share by offering accessible infrastructure and services.  Also discussed will be how England is making ready for all visitors to enjoy the London Olympic and paralympic Games 2012.  Tourist Boards, DMOs, attractions, hotels, airlines and booking agents can all play a part in catering for the growing market of seniors, families with young children and people with disabilities, and information will be provided on how it’s done and where to begin.   ENAT is a non-profit association of organisations and individuals from the private, public and NGO sectors. Their mission is to make European tourism destinations, products and services accessible to all visitors and to help promote Accessible Tourism around the world.

Tourism Victoria (Australia) now has a page on Accessible Tourism about developing tourism destinations, products, and services so that they are accessible to all people, regardless of their physical limitations, disability, or age.  This includes parents travelling with prams and large groups including people with disabilities.  The aim of the state government organization is to develop local and global market potential by working with the tourism industry to deliver growth.    The site presents the business case for making Victoria’s tourism industry more accessible, and points out that in Australia:

•  The population is ageing and there is a growing market for travellers with accessibility needs.
• Almost one in five people has a disability of which nearly 90% take a holiday each year.
• People with a disability account for some 8.2 million overnight trips and spend $8 billion or 11% of Australia’s overall tourism expenditure

Tourism Victoria’s Accessible Tourism Plan 2010-2013 aims to encourage the Victorian tourism industry to see the social and economic benefits of offering tourism products and services for people with access requirements and outlines strategies and actions to do this.  Many Victorian tourist attractions are now developing disability action plans.

The National Geographic Travel Magazine next issue will feature an article on Access Travel.  The magazine interviewed American accessible tourism guru and author of the Rolling Rains Report Scott Rains for the piece. Rains has noticed something interesting lately. Other folks his age—the 76 million Americans born between 1946 and 1964 and referred to as the baby boom generation—have begun to understand the need for accessible tourism.  Boomers are joining forces with disability and senior groups to add muscle to the cause of increased accessibility in travel. “They don’t intend to let hip replacements and insulin shots stop them from traveling,” says Rains. “Nor will they be pandered to, stigmatized, or written off.”  Rains and his generation are part of a growing movement. Retiring 60-somethings have more time to travel, which has increased demand for accessible accommodations. The nonprofit Society for Accessible Travel and Hospitality (SATH), made up mostly of travel agencies catering to those with mobility issues, saw members’ hotel bookings more than double last year, a remarkable feat in a recession.

For more, continue reading…………………….

Continue Reading

Manchester Airport has launched a pioneering new access guide designed to provide disabled customers with all the information required to plan their journey through one of the UK’s busiest airports with confidence.  The guide has been developed in partnership with respected disability organisation DisabledGo.  The airport points out that this is the first time an airport has been given its own guide. The new guide talks visitors to the airport through their journey; from the car park to their departure lounge if they are flying from Manchester, or alternatively from arrivals through to the car park if Manchester is their final destination. Every piece of information on the airport guide has been collected in person by a trained DisabledGo access surveyor. The information includes everything from details of the fixtures and fittings in accessible toilets, to hearing assistance systems, lighting levels and the dimensions of parking bays.

Speaking about the development of the guide Dr Gregory Burke, Chief Executive of DisabledGo said: “We are delighted to have worked in partnership on this pioneering project. It has been clear throughout the whole process that Manchester Airport is committed to providing the best possible service to disabled travellers and recognises that disabled people are a much ignored market. As a wheelchair user and a frequent flyer I know how incredibly stressful air travel can often be. This guide will be a step-change in making every journey better for disabled people and anyone else. All credit to Manchester Airport.”

Andrew Harrison, Manchester Airport’s Managing Director, said: “I am delighted that we are the first airport to have helped create a DisabledGo guide. We want to make every customer’s journey stress free so this World-first guide is just another way of us helping take away the worry for passengers with reduced mobility. By launching this guide in the Summer season, I am confident that passengers will find it useful in navigating their way around the airport.”  The information is easily searchable by using a range of icons and is complemented by interactive 3D maps of the Airport site. In addition to the guide DisabledGo will supply Manchester Airport staff with disability equality training and advice on how access can be improved in the future.

The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans aged 55 and over expanded by 17 per cent. This age group as a whole accounted for 27% of all trips abroad, or 78 million holiday trips. As far as holiday preferences are concerned, the over fifties are increasingly distancing themselves from the clichés associated with traditional travel by senior citizens.  While beach holidays outstrip any other type of vacation in Europe, and are even gaining in popularity, individual countries have their own preferences. At the same time, city tours, cruises and excursions have experienced a significant boost among the over fifty-fives.

According to an analysis commissioned by Messe Berlin and carried out by the World Travel Monitor^®, the most important source markets for the over fifties are the United Kingdom with 16.1 million and Germany with 15.3 million vacation trips. While foreign travel by members of the so-called silver age group from Britain has risen by 28% since 2005, the German market has stagnated. In third and fourth place respectively are France with 7.2 million and the Netherlands with 6.9 million trips. These four countries alone account for almost 60% of all travellers in the over-55 age group.

Dr. Martin Buck, director of the Competence Centre Travel and Logistics at Messe Berlin: “Socio-demographic change in Europe presents a major challenge as well as offering enormous opportunities. As the number of older vacationers rises, so this target group acquires growing importance for the travel industry as a whole. That is why it is so important for the world’s travel industry to be informed about the requirements, demands and wishes of the over fifties with regard to their travel plans.”

With a 28% share of the market, holidays at beach resorts are by far the most popular choice among Europe’s over fifties, and are the most vigorously expanding sector too, the number of such trips having increased by four million since 2005 (a 22% rise). The city tour sector has also expanded significantly (a 16% share of the market). In this area the volume of over fifty-fives grew by 3 million (a 32% rise), followed by cruises, with an increase of 2.4 million trips by people in this age group, and excursions, with a rise of 2.1 million. There was also slight growth across Europe in sports and health-oriented holidays.

Other countries reveal different holiday preferences. According to the World Travel Monitor^® there has been a strong decline in the interest shown by Germany’s so-called silver age group in holidays on the beach (3.8 million trips less, minus 18%). All the same, they remain the most popular type of vacation. The winners are smaller market segments such as health-based vacations (0.7 million trips, plus 61%), cruises (0.9 million trips, plus 64%), sports holidays (1 million trips, plus 53%) and city tours (2 million trips, plus 30%).  In the United Kingdom the beach is still the most popular form of vacation, by a short head. Among the French, however, excursions are roughly of the same importance as vacations at beach resorts. Although in the Netherlands the over fifties who travel abroad still tend to prefer holidays in the countryside, the biggest expansion has been recorded in city tours and holidays on the beach.

To find out more about the World Travel Monitor^® and the largest international travel industry event, continue reading……. Continue Reading

The Philippines Department of Tourism pledged to eliminate barriers to travel for people with disabilities (PWDs) at a forum with tourism stakeholders and representatives from the PWD sector this week.  The government is hoping to increase visits by PwDs by suggesting that operators offer   tourists with disabilities discounts on fares, hotels, and leisure establishments to this potentially huge and under-served market segment.  The government has called on tourism businesses to apply a 20% discount – already guaranteed by law to disabled Filipinos – to all visitors with disabilities, Tourism Secretary Alberto Lim said.  “The trend is not to have separate services for PWDs, but for full integration in our hospitality industry.  This entails making our products suitable for persons with particular needs so that they may enjoy travel equally with everyone else.”  Because the disabled  make up about 20% of the world’s population, this is a big market.

President Benigno Aquino has singled out tourism as a key  driver of economic growth.  But the Philippines lags many of its Asian neighbours even though arrivals surged 16.68  percent to an all-time high 3.52 million visitors last year.  Lim said the government was committed to reducing their transportation constraints by making toilets, bathrooms and doors easier to use for wheelchair-userd, and putting up ramps, handrails, and installing non-skid floors.  Tourism Undersecretary Maria Victoria Jasmin  said the government was offering incentives to tourism establishments that  renovate their facilities to make them more friendly to the disabled.