Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

The Paz y Bien Association has recently been set up in Andalusia and Portugal to support the development of accessible tourism in Andalusia through the creation of an Iberian Network for Accessible Tourism. Among the members in Andalusia and Portugal that have already confirmed their commitment to the Network are travel agencies, groups of people with disabilities, municipal and provincial government institutions, consulting firms, university research groups and others showing a strong track record for promoting tourism for all people. This is the first platform of its kind to be launched in Spain and one of only a few that exist at an international level. Others include the European Network of Accessible Tourism (ENAT) and the International Organization of Social Tourism (IOST). The new Network will work with these and others to learn about experiences in this field and enhance their contributions to the Andalusian and Portuguese companies and entities.

The initiative is part of the project Euroempleo in Paz y Bien that is developed through the co-financing of the Andalusian Employment Service and the European Social Fund. It is called ‘Accessible Tourism: a new source of employment’. A network had been created that will act as a transnational working group to analyze and propose accessible tourism projects to be implemented within the member territories. The founding partners are: the City Council of Lousã, Accessible Portugal, Elo Social Association, Salvador, Cercibeja, Ancora and Essentia Association; the Provincial Tourism Office of Huelva, La Gaviota Association of Puerto Santa Maria (Cadiz), the Accessible Rural Hotel Sierra Luz, the Provincial Federation of Associations of People with Disability of Jaen, Huelva Employers Federation, Semer Tourism Company, GECA, the Local Development Institute at the University of Huelva and the Paz y Bien Association on the part of Andalusia, as well as the Iberian Association of Cultural Managers and ProAsolutions entity.

After its first meeting, members decided to work on the development of statutes, the creating of an identity that represents the network concept, work on projects about accessible tourism, and the profit of this net to each of its components and the tourism industry in general. Other ideas put forward were the possibility of joint projects, the opportunity of accessible tourism to overcome the current economic crisis facing traditional tourism models, the creation of quality jobs, and enlarging the network.

The Iberian Network for Accessible Tourism has already had an impact, and new entities in Spain and Portugal have shown an interest in participating.

Tourism for All UK (TFI) is a national charity dedicated to standards of world class tourism which are welcoming to all. TFI is a prime mover in improving access to knowledge about tourism, travel, and hospitality that is accessible (see for example, the article here).  With the Olympics and Paralympics only months away, the UK is gearing up to welcome the world’s finest athletes along with thousands of visitors from across the globe. TFI and Hudson’s Heritage are working together with DisabledGo and the tourist boards to bring accessibility in the UK tourism market to the forefront, in the form of an Open Britain app which will give ‘on the go’ disabled visitors the ability to search for sites close to their current location with the facilities they need, as well as being able to browse by selected profile. This will be available in March and supported through the website, which will also offer an unrivalled nationwide search of accessible tourism sites. Companies wanting to ensure that their business is represented should contact peter.diggles@hhgroup.co.uk

Facilities for disabled visitors are often lacking, and where they do exist, are not notified to potential customers. This means the industry is missing out on a substantial potential market. As the UK sees an influx in foreign visitors for the games, there will be many who need these facilities, and businesses of all kinds need to be prepared, ensuring any equipment they have is serviced, making improvements in areas that currently aren’t accessible and ensuring that they share their accessibility messages with potential visitors. In addition businesses need to ensure their staff are fully equipped and confident to welcome any guest, whatever their ability, which includes understanding facilities available and how to operate these.

Tourism for All UK is a national charity dedicated to standards of world class tourism which are welcoming to all. Tourism for All UK contains the knowledge gained over the past 30 years in providing information to the public, especially to older or disabled people, with the only UK helpline, on where their specific access needs can be met so that they can fully participate in travel and leisure. They also champion the cause of accessible tourism with policy-makers in the UK and Europe. In prompting the visitor industry to cater for all needs, TFA has also developed an unrivalled knowledge and expertise to help businesses make changes that are practical and realistic. For further information contact info@tourismforall.org.uk

Hudson’s Heritage is part of the Heritage House Group. Probably best known as publishers of Hudson’s Historic Houses & Gardens – a market-leader for 25 years – the group also provides a range of other B2B services for the heritage sector. Its contract publishing division has produced their souvenir guidebooks for many of the leading heritage attractions for many years. The company has worked closely with the HHA and other leading heritage groups over a long period.

DisabledGo is an award-winning disability organisation in operation since 2000, producing detailed online access guides to a huge range of venues. DisabledGo is one of the largest disability organisations in Europe. Passionate about grassroots consultation, they have to date involved over 800 groups of disabled people and hold 3 feedback sessions per week across the UK and Ireland.

OpenBritain is the UK’s biggest directory of accessible accommodation and travel.

Follow them on Twitter: @tourismforalluk @HudsonsHeritage @DisabledGo

Europe’s leading Accessible Travel organisation, Tourism For all UK is teaming up with the global travel community on Tripbod.com.  The aim is to find as many local people as possible with a knowledge of accessibility in their area to become ‘Tripbods’ and offer their local knowledge to visitors.  Tourism For All’s Carrie-Ann Fleming, says “it’s all about empowering truly independent travel. Connecting with a like-minded local Tripbod before you arrive means you get straight to the knowledge source you need. Disabled people already have all the knowledge they need gained from experiences, good or bad, to offer others with similar concerns invaluable local travel advice and information.”  Tripbod’s founder Sally Broom points out that every product listed on Tripbod has an accessibility rating.

The announcement comes within days of Easyjet hitting the news for two cases of discrimination against disabled travellers and Broom acknowledges the timeliness of the partnership. “These cases reflect poorly on the travel industry and we want to show another side of the story. 2012 is a massive year for travel in the UK and it would be both a shame and a failure if visitors are unable to enjoy fully their visit due to poor information.

Fleming adds, “The initial focus of the partnership will be on recruiting Tripbods in the UK with a knowledge of local accessibility, but the existing Tripbod network is global and we are welcoming everyone everywhere with a passion for independent accessible travel to join us. What’s more, we will be offering simple and effective training for Tripbods who want to help disabled travellers but need a bit more advice and support.”

Anyone interested to learn more can visit www.tripbod.com/accessibletravel
or email hello@tripbod.com.

In 2011, the New Zealand National Foundation for the Deaf (NFD) commissioned the New Zealand Tourism Research Institute (NZTRI) to conduct research into the tourism, travel, and hospitality experiences and needs of people with hearing impairments.   Hearing impairment ranges from slight hearing loss to total loss. The research was led by Dr. Sandra Rhodda, Research Programme Leader in Access Tourism. The research included two surveys, one for residents of New Zealand (“NZ”) and one for residents of countries other than NZ (called Internationals, or “Int”) who are deaf or have hearing loss.   The aim of the research was to find out what it is like to travel with hearing loss, how the travel experiences of hearing impaired people can be improved, to establish what people with hearing loss want in terms of tourism products and services, and to offer a better understanding of Access Tourism as a legitimate tourism market.  It also evaluated the case for the development of a ‘Hearing Tick’ for tourism businesses that cater for people with hearing loss.

In summary, the survey found that

• The top four reasons why NZ and Int respondents travel in general are: for enjoyment (84%/91%), to connect with friends, family or partner (84%/59%), to have new experiences (65%/72%), and for relaxation (53%/57%).  In other words, for the same reasons as people without hearing loss travel.
• NZ respondents on average took 7.18 overnight domestic trips during 2010; this is more than the number of domestic overnight trips (4.2) taken by NZers in general. NZ respondents took either one (30%), two (11%), or three or more (10%) international trips during 2010. Forty-nine percent did not travel internationally.
• The primary reasons NZ respondents took their most recent domestic trip were to be with friends and family (31%), to holiday (25%), for business (11%), or to attend conferences (10%).
• The majority (82%) of NZ respondents travelled with at least one other person on their most recent domestic trip – mainly a spouse or partner (73%). Eighteen percent travelled alone.
• On their most recent domestic trip, NZ respondents stayed an average of 4.6 nights away from home, and spent on average $107 per person per day on transport, accommodation, activities and attractions, and food and beverage.
• Thirty-three percent of Int respondents took between three and five domestic overnight trips in their own country. The mean number of domestic overnight trips taken by Int respondents was 6.8.
• Forty percent of Int respondents did not take any international trips during 2010. Of those who did travel internationally, the majority (83%) took between one and three trips.
• Forty-three percent of Int respondents have previously visited NZ, 47% have never visited NZ but plan to do so one day; 10% have never visited and have no plans to do so.
• For those Int respondents who have been to NZ, the main reasons for their last visit were ‘holiday’ (42%), to be with friends and/or family (15%), and to attend a conference or similar event (13%).   The majority (83%) of Int respondents who visited NZ travelled with at least one other person on their  last visit – mainly their spouse or partner. Seventeen percent of Int respondents travelled by themselves to NZ.  On their last visit to NZ, Int respondents stayed an average of 13.2 days.
• Just under half (46%) of NZ respondents are somewhat dissatisfied with the number of domestic overnight trips they currently take. Factors that prevent these respondents from travelling more domestically are cost (74%), a concern that their hearing needs will not be met (37%), and difficulty finding information about access for visitors with hearing loss (24%).  Fifty-nine percent of NZ respondents ‘agree’ or ‘somewhat agree’ that they would take more domestic overnight trips if the level of service for people with hearing loss across the tourism industry in NZ was improved.
• Just under half (43%) of Int respondents are somewhat dissatisfied with the number of international trips they currently take. Factors preventing Int visitors from taking more international trips are cost (73%), time constraints (54%), concerns that their hearing needs will not be met (33%), and difficulty finding information about access for visitors with hearing loss (25%).
• Both NZ and Int respondents agree (mean 4.4-4.6 out of 5) that the most important access needs when travelling away from home include customer service staff who have a ‘can-do’ attitude and the provision of reliable information. This includes information about safety in clear print, emergency alarms in public areas that are visual as well as audible, public audio announcements also provided in text on TV screens, and customer service staff who are knowledgeable about serving guests with hearing loss.
• When asked what other things would make their travel more enjoyable and accessible, both NZ and Int respondents highlighted the importance of understanding, patient staff trained to know how to accommodate people with hearing loss, how to meet their needs, and what to do in an emergency.
• Over two-thirds (70%) of NZ and half (52%) of Int respondents indicated that it is difficult to find information about NZ tourism products that are accessible to people with hearing loss.
• Forty-two percent of NZ and 29% of Int respondents agreed with the statement that ‘information about services for the hearing impaired is often wrong or misleading’.
• The reasons most often stated by both NZ and Int respondents for not seeking information about NZ tourism products were: a lack of knowledge on how to seek information and a perception that it is too hard to find. Some also think the information does not exist, and that businesses do not cater for people with hearing loss.
• The majority of NZ (90%) and over half (55%) of Int respondents feel that the level of service in the NZ tourism industry for people with hearing loss needs to be improved.
• Nearly two thirds (60%) of NZ and three quarters of Int respondents indicate they would ‘often’ return to a tourism business that has good services for people with hearing loss; 64% and 76% would tell friends and family about such a business.
• The majority of both NZ (88%) and Int (89%) respondents think it is a good idea to have a hearing-rating symbol that NZ businesses could use to show they are accessible to people with hearing loss.
• The main reasons given by both domestic and Int respondents for saying the use of a ‘hearing tick’ is a good idea are: to show that people with hearing loss are accepted and provided for, to reduce anxiety and frustration, to make the business easily recognisable, to promote awareness by businesses of people with hearing loss, and to improve first time and repeat patronage by people with hearing loss.
• The majority of NZ (83%) and Int (91%) respondents indicate that they would visit a website that had reliable information on tourism businesses in NZ that cater for people with hearing loss.

The full report can be found on the NZTRI site and on the NFD site.

Good news for those with disabilities in or visiting the UK.  There is a new guide to accessible activities in Britain’s National Parks.  On top of that, a sensory garden for children and people with disabilities is to be created in an area of Liverpool’s Calderstones Park.  The garden will include specially selected plants and landscape features to stimulate the five senses and will include sound, water, air, wildlife and the texture and smell of plants.   The area is being developed as part of Liverpool’s Decade of Health and Wellbeing 2020 which aims to encourage healthier lifestyles, and will open in Spring 2012.  The £30,000 cost of the garden is being funded by a government scheme to enable and enhance facilities for disabled  children.

Meanwhile, the Co-Operative Travel company  has expanded its disabled-friendly high-street agencies, increasing, from 42 to 89 the number of branches that have staff with specialist training.  They provide essential information such as about airport facilities, and are equipped with power-assisted doors, portable hearing loops and visual alarms in store.

The Independence Visitor Center in Philadelphia has added to its existing access features. Located on Independence Mall (access information here) in Independence National Historical Park, the Visitor Center is already totally accessible to wheelchair users, and wheelchairs are available for rental all year-round upon request. In addition, open captions have always been part of the two films shown in the Visitor Center’s theaters. “As the first stop for many visitors during their stay, the Independence Visitor Center plays a significant role in shaping first impressions of the Philadelphia region,” said James J. Cuorato, President & CEO of the Independence Visitor Center Corporation.

Now there are two new additions designed to provide a positive experience for visitors with hearing loss. They are a portable loop system and a mobile application which will be available for download in American Sign Language. The loop system (available at the Concierge Desk) is compatible with telecoil-equipped hearing aids, cochlear implants and induction loop receivers. Visitors who do not have a compatible hearing aid device may benefit from an individual receiver with headphones.

The Visitor Center is also launching Philadelphia History This Way, a mobile application that will guide visitors along Philadelphia’s historic square mile. This interactive tour will feature 24 sites and will be available in six languages, including American Sign Language.

These recent additions are a direct result of an ongoing partnership with Art-Reach, a local non-profit that advocates increased accessibility at cultural venues. Art-Reach advises the Independence Visitor Center on programs and equipment that will further enhance the accessibility of its facility. “The Independence Visitor Center is one of the most important gateways to our region’s rich array of cultural assets and they have demonstrated a real commitment to being welcoming to all guests,” stated Art-Reach Executive Director Michael Norris. “We are thrilled to be advising them on their accessibility enhancements.”

Art-Reach enriches lives by connecting underserved audiences to cultural experiences so that they may enjoy and benefit from the transformative powers of the arts. Each year, Art-Reach enables more than 15,000 people of all ages, economic backgrounds and abilities to experience the richness of the arts. Art-Reach is dedicated to creating proactive relationships with organizations in Philadelphia to ensure opportunities are readily available for those who may be at a disadvantage.

(from PRNewswire)

Airlines on opposite sides of the globe are coming under fire again for their handling of people with disabilities. For starters, Jetstar’s refusal in April to carry wheelchair-using journalists between Auckland and  Wellington has made it into the Innes Worst of the Year Awards list. The list is created by Graeme Innes, Australia’s Disability Discrimination Commissioner . Innes hands out brickbats and bouquets once a year to those who do great work (or otherwise) for, by, and on behalf of the disability sector in that country. Innes calls the refusal of Jetstar – and also Virgin and Tiger airlines – to carry more than two people using wheelchairs on each aircraft “airline apartheid”.  Meanwhile,  Australian Sheila King has taken action against Jetstar in the federal Court over its “two-wheelchair-only” policy.

In the northern hemisphere, Easyjet unleashed a Twitter storm of indignation when it refused to board a woman with her service dog.  Joanna Jones was trying to board a flight at Gatwick for Belfast and had her dog Orla with her.  She had a week before had no issues with boarding with Orla for the flight from Belfast to Gatwick.  Staff at Easyjet admitted that they could see Orla was a guide dog, but said that Jones needed to provide the paperwork to “make her flight more  ‘comfortable’”.  Easyjet booked Jones on another flight after she received paperwork. Easyjet has been criticised in the past for its policies concerning customers with disabilities.

Congratulations to Salzburg, winners of the European Commission 2012 Access City Award for excellent infrastructure for disabled citizens. The Award recognizes European cities with over 50,000 inhabitants which take exemplary initiatives to improve accessibility in the urban environment.  In the context of a steadily ageing population living in European cities and its correlation with disabilities, accessibility has important social and economic benefits.  This initiative is organized in partnership with the European Disability Forum and Age Platform Europe assists in selecting the winner.

The award is given to the city that:

• has demonstrably improved accessibility in fundamental aspects of city living:
  • the built environment and public spaces;
  • transport and related infrastructure;
  • information and communication, including Information and Communication Technologies (ICT);
  • public facilities and services.
• is committed to continued improvements in accessibility in a sustainable way;
• can act as a role model and encourage the adoption of best practices in all other European cities.

Three finalist “runners-up” were Kraków (Poland), Marburg (Germany), and Santander (Spain). The European Jury also decided to attribute special mentions in each of the four key areas of accessibility. These went to:

• Terrassa (Spain) for the built environment and public spaces Ljubljana (Slovenia) for transport and related infrastructures
• Olomouc (Czech Republic) for information and communication, including new technologies
• Grenoble (France) for public facilities and services

TOURISM operators worldwide have begun catering for an increasing group of travellers, those with disabilities and the ageing, and many Australians have taken the lead (Rolling Rains Report).  Tourism facilities for people with disabilities have improved greatly over the past decade or so, but with an ageing population it’s becoming more important than ever.  Bruce Cameron, from Easy Access Australia, says people with disabilities can feel enormous anxiety before going on a holiday somewhere new.   ”It can be hard to get information and when you do, you don’t always know if it’s correct,” he says.   Cameron and tourism researcher Simon  Darcy, Associate Professor at Sydney’s UTS Business School have put together a list of ten top global destinations for people with disabilities.  They include destinations in Australia (Port Stephens, NSW, Cairns, Queensland, Uluru, NT, Phillip Island, Victoria, Sydney, NSW), the UK (London), the Pacific (Hawaii), and Asia (Bali, Indonesia, Hong Kong).  Also included in the list are accessible cruises.

According to Enterprise and Industry of the European Commission, not only is making tourism more accessible a social responsibility, but there is also a compelling business case to boost the competitiveness of tourism in Europe.   Why? The population in Europe is aging: by 2050 the number of people aged over 65 will triple that of 2003 and the over-80 will be 5 times more numerous that they are at the moment.  This represents a huge market potential which today remains vastly under-served. Worldwide the number of people with impairments accounts for 600-900 million, representing a significant potential market for Europe.   Many examples show that by implementing basic adjustments to a facility, providing accurate information, and understanding the needs of disabled people, an increased number of visitors has resulted.  Also, improving the accessibility of tourism services increases the  quality and enjoyment for all tourists.  The European Commission is committed to mainstream accessibility in tourism by:

• raising awareness, sensitizing stakeholders and economic operators in the tourism sector
• gathering knowledge about demand from travellers with special access needs
• identifying options to improve the offer of accessible tourism services

The Commission has a publication on improving information on accessible tourism for people with disabilities.  It also has a programme called Calypso which aims to facilitate tourism access for groups for which going on holiday represents a difficult or even impossible undertaking.

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

Leicester City Council has joined online access guide DisabledGo to provide a guide
to Leicester for anyone who wants to know more about disabled access in the area.  The guide covers more than  1,000 venues including cinemas, hotels, parks, leisure centres, council offices, high street stores, restaurants, and tourist attractions, amongst other things.  The guide will enable people to find out not only whether venues have accessible toilets or parking close by but also specific details such as whether there are tactile or Braille markings in lifts or on doors, the dimensions of toilets, the positioning of fixtures and fittings, and whether they can request information in large print or Braille.

Commenting on the launch of the guide, Dr Gregory Burke, Chief Executive of DisabledGo noted that it will make a real difference to both residents and visitors to the City who have access concerns, empowering them to find services and venues that suit their own specific requirements.  The online guide will provide benefits for business too, helping them reach more customers by publicising the access they offer.

Current figures estimate that there are 11 million disabled people in Britain who spend £80 billion each year, numbers that every business should take notice of. All businesses that take part also receive Disability Awareness Manuals, designed as a 20 minute introduction to disability and access.

All of the information provided in the online version of DisabledGo-Leicester will also be available on the ‘Looking Local’ service on the red button on local TV, so that if people don’t have access to a computer at home, they can still get the information they need.

Montreal Gazette: Kéroul of Quebec, Canada is an organization which works to ensure that the approximately 900,000 Quebecers who have mobility restrictions can enjoy the best of the province – without travel restrictions. Kéroul is short for “Québec roule” (Quebec moves on wheels).  Based in Montreal and sponsored by the Quebec government, Kéroul rates and certifies the province’s cultural and tourism sites and its lodging establishments according to their accessibility. Kéroul’s produces a travel guide, the Accessible Road. The Accessible Road lays out interesting tourist venues with compelling photos and helpful lists of where to go and what to do when you get there. A leader in travel for the physically challenged, the Accessible Road was honoured in 2011 with the Ulysses Award for Innovation by the United Nations World Tourism Organization (UNWTO).

The map of the Accessible Road encompasses Montreal, Quebec City and the countryside. It has dozens of hotels, inns, campsites, cycling trails, parks and wilderness experiences, museums and cultural venues, all with adapted facilities, and all recommended by Kéroul. “These are our ‘coups de coeur,’ these places are as good as it gets,” said Monique Bouchard, project director of Kéroul’s Accessible Route.  “They have features that make them accessible and their staff members are trained to welcome people with physical restrictions.”

Kéroul’s map also explores outdoor adventure. The rugged region of Mauricie, a land of forests, mountains and lakes, is a new-for-2011 addition to the Accessible Road. The Parc National de la Mauricie attracts nature lovers for wildlife observation, picnics and trails – endorsed for their manageable terrain, which is suitable for wheelchairs. Bicycle paths are prized by Kéroul because they are easy to navigate for someone cruising in a motorized wheelchair.

Disabled World reports that the Special Needs Group (SNG) is launching a powerful, unprecedented online Accessible Travel Advocate course for all travel professionals. The SNG is the leading global provider of special needs equipment for the travel industry.  The one-hour, three-module program objectives focus on understanding accessible travel, building expertise in accessible travel and demonstrating accessible travel advocacy skills and runs November 14.    The accessible travel market is the  fastest-growing segment of the travel market, and this is the first time travel professionals can become conversant with it through online study and testing, available here.

Special Needs Group has also formed a new advisory board, the SNG Inner Circle, consisting of key players in the travel industry such as cruise line CEOs, etc. The board will convene several times per year to discuss key travel accessibility issues and how to improve travel experiences for individuals with special needs.

The 2011 M-Enabling Summit and Showcase for Mobile Applications and Services for Seniors and Persons with Disabilities will bring together leaders in the global emerging mobile accessibility eco-system to foster discussion and decision-making among mobile technology, aging and disability experts, and policy professionals in the United States and abroad. The Summit’s Inaugural Briefing Session, hosted by the Federal Communications Commission (FCC) will cover the latest legislative and regulatory steps taken by the United States and other countries on mobile accessibility. The event is presented by the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and E.J. Krause & Associates (in cooperation with the  International Telecommunication Union and the FCC.  Participants will include representatives from AT&T, Verizon, W3C, Daisy Consortium, the AAPD, AFB, and UNCRPD, amongst others.

Key tracks will highlight new innovations addressing the specific needs of users living with different types of disability, as well as major emerging market opportunities, such as accessible and assistive applications and solutions for travel and tourism.

“More than 5.4 billion mobile phones are in service today while, according to the latest WHO-World Bank Report on Disability, 1 billion persons live with disabilities – 54 million in the United States alone – including a large proportion of seniors,” said conference co-organizer Axel Leblois, Executive Director of G3ict. “The M-Enabling Summit will be the first opportunity for all stakeholders involved to participate in a groundbreaking sharing of experience among mobile industry, private sector leaders, senior and disability organizations, IT professionals, operators, apps developers, government, and accessibility experts.”

The Summit will be held in Washington D.C. from December 5-6, 2011 at the Gaylord
National Resort and Convention Center at National Harbor.

The World Travel Market is a major international travel industry event held over 4
days.  Last year, nearly 50,000 industry participants, and over 5000 exhibiting companies took part in the market.  This year, the market is being held on 7-10 November in London, and will have two seminars and an Advice Clinic on accessible tourism.  One seminar will cover the business case for developing Access tourism and will be chaired by John de Vial of the British Travel Association (ABTA).  The second seminar will be presented by members of the European Network for Accessible Tourism (ENAT) and will highlight market data and research findings.  The session will be introduced by Veroniek Maat, a one-time intern at the New Zealand Tourism Research Institute of Auckland University of Technology (NZTRI) and a contributor to Access Tourism New Zealand.  The advice clinic will be run by Brian Seaman of Tourism for All UK, and 15 minute one-on-one sessions are available by registering and selecting someone to speak to from a list of fourteen industry experts.

The Italian Ministry of Tourism has created a Manifesto promoting Accessible Tourism (English and Italian versions).   It is part of its commitment to put into effect Article 30 of the UN Convention on the Rights of Persons with Disabilities.  Article 30 – Participation in cultural life, recreation, leisure and sport – includes that States Parties recognize the right of persons with disabilities to take part on an equal basis with others in cultural life, including enjoying films, theatre and other cultural activities, in accessible formats;  access to places for cultural performances or services, such as theatres, museums, cinemas, libraries and tourism services, and, as far as possible, enjoy access to monuments and sites of national cultural importance; and access tourism venues.

Chairman of the Italian Agency for Tourism (ENIT), Matteo Marzotto said that accessibility means lack of architectural, cultural and sensory barriers.  “It relates to people with particular needs, not only regarding movement but also chronic health issues (people with food and environment allergies, the blind, the deaf or mentally disabled people, small children and the elderly, etc.). The involvement of all these visitors and their families in tourism has a great numerical as well as psychological, impact”.

Following the signing in Vicenza, in May 2011, the new Italian National Tourism Code (Decree 79 of 5/23/2011) was passed into law, to be in force from 21 June.  This marks a major step forward in the Italian legislation on Accessible Tourism.  The Minister of Tourism, Michela Vittoria Brambilla is Chair of the Executive Council Board of the UN World Tourism Organisation and in that role in Nairobi in July 2011 has proposed to 154 countries and 400 other WTO member organizations to sign up to the Manifesto. The first interested countries can sign the document already from the next UNWTO meeting which should take place in Cambodia in October.

The first international NGO to support the Manifesto is the European Network for Accessible Tourism (ENAT).  ENAT Board Member, Dr. Angelika Laburda signed the Manifesto on behalf of ENAT at the Gitando 2011 Feira da Vicenza trade fair on 25th March 2011, along with the Minister. Laburda said that the document raises awareness of the importance of providing accessibility for all tourists.

The Rolling Rains Report writes that the first international certification programme for accessible tourism destinations has been developed and carried out in Lousã, Portugal by the Belgian Accessibility Office, Toegangelijkheidsbureau (TGB).

The Accessible Tourism Destination Certification Programme or ATDCP is based on an extensive audit of the Destination Management Organisation’s accessible  tourism policies, infrastructure, transport, services and visitor information, and includes accessibility assessments of the outdoor environment, overnight accommodation, attractions, and activities and offers for visitors including persons with disabilities, older persons and families with small children.

Designed and developed by accessibility and tourism experts, TGB Belgium, the ATDCP is a completely new destination management tool which provides an accurate measure of the excellence of an accessible tourism destination, based on strictly defined criteria.

The Accessible Destination Certification Programme involves assessment meetings with destination managers coupled with on-site audits and document analysis, thus building a picture of the capacity and level of achievement of the accessible destination.  Each element of the assessment is scored against a set of indicators, thus enabling managers to track the destination’s performance over time and allowing for benchmarking across any number of destinations.

The Programme also provides a tailor-made Action Plan for destination managers, with priorities for improvements to be made in the different facets of the accessible destination.  The Action Plan aims to ensure that the destination will continue to develop and improve its offers to all visitors, giving them fulfilling, accessible experiences, whatever their interests and regardless of their age or abilities.  The TGB Accessible Tourism Destination Certificate is valid for two years, after which time it must be renewed through a re-assessment process.

For background on this advance, see the European Network for Accessible Tourism website.

This year’s November Pro-ICAT conference  Tourism For All in Malaysia will discuss just that, amongst other things.  With an emphasis on what developing accessible tourism can do to promote national and regional economic development, the conference aims to:

• highlight the existence of Accessible Tourism through hosting events that will draw attention to this niche in the tourism sector
• provide information on Accessible Tourism to the public locally and internationally
• make known to the public the obstacles and challenges in Accessible Tourism and ways to overcome them
•  encourage a tourism system in Malaysia that welcomes people with disabilities having good liaison between disabled organizations and tourism organizations so that attractions can be facilitated more systematically.
• encourage the Ministry of Tourism in Malaysia to do more research in promoting Accessible Tourism.
• advocate for the removal of architectural and transportation barriers that prevent people with disabilities from sharing fully in all aspects of our society including going for tours.

A study by the University of Montana’s Institute for Tourism and Recreation Research estimated that one in 10 visitors to Montana arrived on a motorcycle. That’s about 1 million people (Billings Gazette).    And increasing numbers are older riders on big cruising or touring bikes. Survey data from the Motorcycle Industry Council, a private industry group, shows that the median age of bikers increased from 27.1 in 1985 to 41 in 2003. At the same time, the percentage of owners in the 40-to-49 age group increased from 13.2 to 27.9 percent, and the percentage of owners 50 or older went from 8.1 to 25.1.  That means more than half of owners are 40 or older, supplanting the once-dominant 15-to-29 age group. The transition to older motorcycle owners started to make its statistical presence known as early as 1990, and has been edging up since.

Meanwhile, the American Motorcyclist Association’s latest data shows the average age of motorcyclists is even older, at 48.