Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

Auckland Art Gallery facade

Arts organisations and venues will become more accessible this year, thanks to eleven grants provided by Creative New Zealand for projects ranging from sign language interpretations and audio described performances to music workshops and concerts for disabled children and young adults, and improved physical access.   Totalling $30,000, the one-off grants are being administered by Arts Access Aotearoa through its Arts For All Programme, a partnership programme with Creative New Zealand. The aim of this programme is to work with representatives from the disability sector to support arts organisations, venues and producers to improve their access.

Stephen Wainwright, Chief Executive, Creative New Zealand said the one-off grants signal the organisation’s commitment to supporting improved access to arts events for all New Zealanders. They complement the publication Arts for All: opening doors to disabled people and the annual Big ‘A’ Creative New Zealand Arts for All Award.  “It’s great to see the range of projects and the organisations’ enthusiasm to build new audiences by making performances, facilities and information more accessible to disabled people,” he said. “I look forward to seeing the long-term impact of this investment and of Arts Access Aotearoa’s Arts for All Programme.”

Richard Benge, Executive Director, Arts Access Aotearoa said the one-off grants build on the work being done through the Arts For All Programme. They have also prompted valuable discussions with the organisations.  “I am very pleased to see the level of commitment and creative ideas coming from the arts community to improve access for everyone wanting to engage in the arts,” he said.

The eleven grant recipients will also contribute their own funding to their projects.

The grants will go to

• Auckland Art Gallery Toi o Tāmaki to increase access to its programmes, provide disability awareness training for staff, and provide a series of signed talks about works in its collection in 2012

• Auckland Theatre Company to install ramps in its premises and make its website more accessible to people with a visual impairment

• Capital E National Theatre for Children to provide signed performances of three different works in its 2012 programme

• Chamber Music New Zealand to present a workshop and concert in the Wellington Town Hall for disabled children and young adults so they can experience live music up close, and interact with musicians and their instruments

• Fortune Theatre, Dunedin to establish best practice methodologies for audio-described performances and present six audio-described performances in 2012

• New Zealand Symphony Orchestra to increase the number of its performances to students in special needs schools in Auckland

• Pablos Art Studios, Wellington to provide staff training for its tutors, enhancing their engagement with those studio’s artists who have visual, hearing or communication impairments

• Q Theatre, Auckland to develop an accessibility policy and action plan, promote its access to a wide audience, and provide disability awareness training for staff, board and management

• Silo Theatre, Auckland to provide signed performances of Tribes by Nina Raine, an award-winning work about the politics of communication for hearing, hearing impaired and Deaf people

• Studio2, Dunedin to display artwork by disabled artists to professional standards in its exhibition space

• Theatre Royal Charitable Trust, Christchurch to contribute to the installation of an accessible lift, catering for disabled patrons, to the upper levels of the Isaac Theatre Royal.

Source: Arts Access Aotearoa

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

The Taranaki Daily News reports that New Plymouth art gallery The Govett-Brewster received the Arts Access Aotearoa Big ‘A’ Creative New Zealand Arts For All Award in recognition of its continuing work with disabled people to better understand their needs in relation to art appreciation. The gallery provides:

• audio and touch tours
• large-print exhibition guides for the blind and partially-sighted
• sound enhancer to make audio clearer for the hearing impaired
• sign-language tours with an interpreter for the deaf
• easy access for those who are physically disabled
• disabled-friendly website
• Staff trained in disability awareness
• discussion forums with the disabled community

Gallery Director Rhana Devenport was thrilled with the award but said it was only the beginning.  ”It’s good that they recognise we’re making a sincere and genuine effort, but we know we’ve got a long journey ahead and lots of learning to do, it’s a continuing conversation with the disabled community,” she said.

In awarding the Govett-Brewster, the judges said: ” The Govett-Brewster Art Gallery’s commitment to accessibility is underpinned by the New Plymouth District Council’s Disability Strategy – an example of best practice that gave the Govett-Brewster the edge. This nomination was a fine example of an arts organisation developing its audience by increasing access, and we look forward to seeing the next steps on its journey to accessibility.”  Presenting the award at a ceremony in Parliament, Creative New Zealand Chief Executive Stephen Wainwright said, “engaging New Zealanders in the arts and ensuring they have access to great art experiences is a priority for us. This award sits at the heart of what Creative New Zealand wants to achieve”.  Creative New Zealand id the national arts development agency.

An event held during New Zealand Sign Language Week (May 2-8) has highlighted the fact that more deaf people would more often attend sign language interpretation of art in galleries if it was on offer. So says NZ Sign Language interpreter Brydee Jenkins Strang.  The Dunedin Public Art Gallery (DPAG) held a tour of the Beloved collection last Sunday, with Strang translating guide Eryn van Dijk’s discussion. This tour was the only interpreted gallery tour in New Zealand for Sign Language (NZSL) Week, and was the second time it was run. The Beloved collection shows popular works in the DPAG collection such as pieces by New Zealanders  Colin McCahon and Reuben Paterson, and by Claude Monet.  Deaf Aotearoa New Zealand (DANZ) community relations officer Jenna Holland attended the tour, and said deaf attendees enjoyed the event and would like more translated events. “Deaf community members like visualising and describing things,” said Holland.  She would like to see an exhibition of work by deaf artists with a related workshop to introduce people to sign language and the deaf arts community.  DANZ focuses on promoting awareness of, access to, and advancement of NZSL and provides information and resources on D/deaf New Zealanders, and D/deaf culture.  DANZ held a workshop on sign language for
gallery staff during Sign Language Week. NZSL is NZ’a third official language –
the other two are English and Maori.

DPAG visitor host Rosemary Jackson-Hunter said the gallery would like to hold more events like the interpreted tour. “We are considering doing something for people with impaired sight,” said Jackson-Hunter .

A search of the DPAG website reveals that there is no information about access to the gallery for people with any type of disability, and no way to search for such information on the website.  While a few other galleries (and museums) in New Zealand do have such information, an extensive search for disabled access at other galleries and museums throughout New Zealand shows that their websites lack access information about their premises.

Last week, Karen M wrote to Access Tourism New Zealand seeking information about a hoped-for trip to New Zealand.  Karen lives in New South Wales, Australia, and experienced a stroke in May 2009, from which she is recovering.   She wants to visit our shores – particularly the south island, but maybe Rotorua in the north island too – with her husband, and – like several dozens of other people every year – sought advice about a possible trip from Access Tourism New Zealand.  Just over six months ago, we published a response to a similar request from one of the many people  seeking accessible tourism information.  Access Tourism New Zealand has again decided to post a public response as the situation in NZ remains almost the same as that of six months ago.

Dear Karen,

It would be so great to see you and your husband (who is willing to wheel you anywhere accessible) in New Zealand, and I really wish I could offer you advice about where to get information about accessible places that you could visit or stay at, but that information is essentially non-existent.  At least reliable information is virtually non-existent.  The most reliable is the newly set up website “Be. Accessible”, which has assessed some accommodations, eateries, attractions and so on for access but so far only in the Auckland City area, so not of much use to you I am afraid.   Another source of reliable information is the newly-released Taupo District Council brochure which has accommodations and attractions etc that have been assessed by a person with Barrier-Free training.  I say reliable because these are accommodations and so on that have actually been independently assessed for access for people with a disability, and their accessibility is described.  If you do visit Rotorua, you could then head south to Taupo with this brochure.  There are a couple of other websites which list accessible accommodations, attractions etc, but may I advise caution? The businesses  listed have been rated as accessible by the owner or operator, but my research has shown that operators do not often know what true access for people with disabilities is and so often claim their premises are accessible when they are not.

 As I don’t know the full extent of your access needs, I can’t advise you to “wing it” in New Zealand as you suggest.  I really have not myself checked out the accessibility of tourism products along the routes you describe and would hate to give you misleading advice.  And there is nowhere you can go to for such advice that I know of I am afraid.  I do not have the knowledge about accessible accommodations and walks that you so desperately need.   I see you have tried to download the brochures about “Easy Access Walks” put out by our Department of Conservation and could not do so.  I am not sure why.   I would in any case suggest caution using these guides as some of the walks that I have checked myself in the past were really not that accessible for a person in a chair, or with mobility disability, even though they are stated as wheelchair accessible.  I have to confess though that I have not checked them all.   In case you do want to depend on these, the north island walks can be found here, and the south island here.

There are a handful of operators in New Zealand who offer accessible tours (I will email you a list), but I have not checked these out personally and so can not speak with authority about them.  As we have no quality rating system for Access Tourism products, it is hard to tell.  One thing you could do is write to them and lay out your needs so you can be quite clear that those needs will be met.  Another thing you could do is to have a look at the Access Tourism NZ website for descriptions of trips others have taken in New Zealand (for example, Jim Llewellyn, Bruce Mumford, etc).  And then, if you do travel around New Zealand, it would be helpful to others if you were to let Access Tourism New Zealand know of your experiences so that we can pass on that information to others.

 I wish that information about Access Tourism in New Zealand was more easily available and relaible, but until more funding is forthcoming for research, quality rating, and description in this area, I am afraid all I can do is offer you my apologies for not being more helpful.  The Be. Accessible Foundation is to receive NZ$4 million from the government over the next four years to advance their access programme so I am hopeful that that will lead to more reliable information about Access Tourism products throughout New Zealand in the future.

Regards, Sandra.

Cruise ships and the companies that run them have become much more attuned to meeting the needs of their ageing and disabled passengers.  No longer is the stereotypical cruise passenger fit, healthy, and dancing – instead many are using walkers, canes, wheelchairs, and scooters  Some cruise passengers may have sight loss, be blind, have hearing loss or be deaf, and cruise lines are pursuing this market opportunity.  This has been prodded not only by considerations for the bottom line, but also by changes in laws. Under Maritime law, a ship’s flag determines what country has jurisdiction. Therefore, an American ship flying an American flag off the coast of Africa is still governed by American maritime law; similarly, Italian law would govern an Italian ship on the coast of California.  However, as of 2004, foreign cruise lines sailing in U.S. waters must comply with the Americans with Disabilities Act, which requires access to passengers in wheelchairs. And last year, a new USA Department of Transportation rule was announced which ensures vessel operators policies do not discriminate against passengers with disabilities.   In Europe, cruiselines, tour operators and travel agents will need to work more closely to ensure they do not breach new European Union regulations on selling cruise holidays to disabled clients.  The EU Regulation 1177/2010, which gives new rights to cruise and ferry passengers, becomes law on December 18, 2012. Breaching the new rules- which apply where embarkation is in the EU – will result in a penalty.

Cruise Lines International Association (CLIA) predicts that the 2011 cruise season will be better than ever before, with 16 million passengers (an increase of 6.6%).   Here in New Zealand, the number of Kiwis taking a cruise has reached a record high, increasing 62% over the last five years.  The important role played by older tourists in this growing sector was in February recognized by the NZ Tourism Industry Association when CEO Tim Cossar stated that “the cruise market is being driven by high spending Baby Boomers”.  In spite of that, our ports are ill prepared for an influx of older visitors.   Cruise passengers travelling to New Zealand tend to be in older age groups.  72% are aged between 55 – 74 years, while only 5% are under the age of 40 (2006/2007 Cruise Research, Tourism New Zealand).  Along with an increase in the age of our visitors will come an increase in visitors with disabilities because disability increases with age.  Given this, the rise in cruise numbers, and the increasing provision of access on ships resulting in more passengers that have disabilities using those ships, Access Tourism New Zealand will continue to advocate for an improvement in access at NZ ports. 

For information about cruise lines and access – including caveats against particular choices – and for cruise tips for people with disabilities, visit the Cruise Critic website.

At a time when New Zealand is focused on recreating the built environment of ita second-largest city (Christchurch), a new enterprise has launched with two significant and potentially contributory new initiatives: New Zealand’s first nationwide accessibility programme, Be. Accessible, and the first nationwide disability leadership programme of its kind, Be. Leadership.

At its launch event at the Auckland War Memorial Museum, Be. Institute formally presented the two programmes and outlined the vision for what the institute, through its initiatives and partnerships, can do to foster accessibility and enable a 100% accessible society for all New Zealanders.

The mission is social change: to improve the accessibility of the physical environment, enable better access to information, promote the inclusion and leadership of disabled people in employment and the community, and change social attitudes and behaviours.

In many respects, the timing of the launch is optimal. One Be. Institute project, the Be. Test Match, will be rolled out through the Be. Accreditation programme (part of Be. Accessible) to the 12 New Zealand cities hosting Rugby World Cup 2011.

In the first phase, the Be. Assessors will visit key locations in each of the 12 cities and assess stadia, fan zones, i-SITES and other relevant locations such as hotels.

However, the organization’s aims for its programmes reach beyond this sporting event. By the end of May 2011, Be. Accessible will have trained 40 Be. Assessors, who will be equipped with the tools and know-how to perform holistic assessments of the aforementioned sites, and thousands of others over time.

They will be able to cover the whole accessibility journey, asking questions like: how accessible is the organisation’s website,  what is the level of customer service, how accessible is the building entrance, interior and products, and are the business / organisation’s marketing materials accessible to all people?  Any business can book an accessibility assessment from a Be. Assessor and learn how they can change their practices or structure to make their organization more accessible.

The Be. Institute was founded through a partnership between the Auckland Council, the Auckland University of Technology (AUT) and the Auckland District Health Board.  Be. Institute is led by chief executive Minnie Baragwanath, who before founding Be. Institute worked for 10 years in the disability sector, advising to the former Auckland City Council.

Guest blog by Jim Llewellyn. In February, Ann and Jim Llewellyn of Hervey Bay, Queensland, Australia toured the south island of New Zealand for two weeks. Jim is a right-leg amputee and – depending on circumstances – alternates between a wheelchair, crutches, or a prosthesis to get around.  When booking accommodation for their trip, all providers were notified of Jims need for lodgings accessible to a wheelchair user, and all booked the couple into what they (the providers) considered wheelchair accessible rooms. On their return home, Jim sent Access Tourism New Zealand the following report on their accommodation experiences.

Ann and Jim Llewellyn

In summary, Jim found:

 • Although all 10 operators claimed their accommodation was accessible, none of the ten we stayed at were fully accessible, and accessibility ranged from non-existent to poor for most, to excellent for one (Amber Court Motor Lodge, Nelson).

• There seems to be no standard requirements

• In most hotels/motels disability features are at the whim of the installer as to location and design

• So-called accessible rooms for people with disabilities are often located well away from entrances to buildings, and I got the feeling that in some places it was “out of sight, out of mind”.

• Design features are such that microwaves, power outlets and switches are not suitably placed.

• Showers have no curtains so that the whole floor gets wet. To get from the shower I would have to place my crutches in the wet and walk in the wet. No squeegees were supplied.

• Taps generally are of the knob-type not the extended-arm type (i.e., easy to use by people with physical disabilities).

• Many consider only wheelchairs, not other disabilities. • There were no visual or vibratory emergency alarms for the hearing impaired.

 In addition, Jim reports that where wheelchair- accessible public toilets were used en route (when available) they were in general use, and were dirty, with very wet floors. Therefore, if a person had to remove a prosthesis, their clothes would get soiled.

Jim also writes that, in looking on the internet for accommodation for a return trip planned later this year to the north island of New Zealand, he has found discrimination in many instances where a disabled person is charged considerably more for accommodation.

You can read Jim’s assessment of the ten accommodations here:

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Taupō District Council has released a new brochure designed to make it easier for people who have a mobility issue to get around and enjoy what the district has to offer.   The Taupō District Access Brochure is a joint venture between Taupō District Council and the Taupō Mobility Access Reference Group (TMARG). TMARG is a community group who meet regularly to look at access issues in our community on behalf of people with a range of restricted mobility, sight and hearing impairments.  

The brochure will inform community members and visitors to the district of accessible facilities, such as banks, ATMs, accommodation, dining, parking, public toilets, respite care and medical facilities.  The brochure will be available from Taupō district i-Site’s and respite/retirements homes, and will also be on the Taupō District Council website. 

The six month project involved auditing every public facility in the CBD of Taupō, Turangi and Mangakino, and giving a rating of poor, moderate or good. Accessible Taupo Project worker Lucinda Stone, together with TMARG member Chance Anderson – who has skills gained from his Barrier Free Audit training – took on the task of checking and rating the facilities.  Access Tourism NZ applauds the fact that assessments of facilities have been done independently.  “Too often in Access brochures, opertors such as accommodation owners rate their own facilities as accessible, when quit frankly, they have no idea of what true access is” said Sandra Rhodda of ATNZ.    ”Kudos to this council for going the extra mile and doing the job properly”.

Production of Taupō District Access Brochure is kindly supported by Lakeland Disability Support Trust.

In a positive step forward, the New Zealand Government has recognized the skills, knowledge and economic power of older people and how these will benefit New Zealand’s economic competitiveness in the next 40 years.  Minister for Senior Citizens John Carter – in releasing a report called The Business of Ageing, Realising the economic potential of older people in New Zealand: 2011-2051   – said that in less than 20 years, one million people in New Zealand will be over the age of 65, compared to about 560,000 today. And in 40 years, one in four people will be aged over 65, compared to one in eight today.  “People over 65 are predicted to be our only growth market in terms of demography. They will become one of the most significant consumer markets in New Zealand. They will have their own needs and preferences that are quite different from earlier generations of older people, and also quite different from younger people.  Baby boomers will be healthier, better educated and have more spending power than any other generation reaching 65 in New Zealand’s history.  They want to stay active and keep working. Flexible work options could drive job growth and help us respond to projected skill and labour shortages.  Government cannot work in isolation to develop priorities for older people, so buy-in from the business sector, employers and people of all ages is essential to capture the possibilities this report outlines” said Carter.

That the mature market is hailed as a good example of an opportunity for New Zealand, both domestically and internationally is a major step forward.   The report mentions tourism amongst other things.  Certainly, in tourism, there has been little recognition of the growing importance of this market.  The first mention of the fact that “travellers in the older age groups will become even more significant in the future” occurred in the Ministry of Tourism’(now part of the Ministry of Econmic Development) report, Interenational Visitors Tourism Sector Profile, in June 2009.  Then last year (2010), Prime Minister and Minister of Tourism John Key said that moteliers should not be surprised if their market becomes increasingly retired people. “They will travel around New Zealand as they will have more time on their hands and will want see the West Coast or whatever and you will get more of them as at the moment New Zealand has 535,000 over 65 and in 40 years it will have a million.” said Key.    Also in 2010, the government released a report which recognized the importance of the older market.  The report – Domestic Tourism Market Segmentation - went on to state that major barriers to this group travelling are “health and disability (their own or that of a travelling companion) as well as lack of travelling companions”.    

This latest report states that ”A tourism industry that responds to the changing demands of baby boomers over 65 could have spin-off effects for other industries and stimulate regional economic growth”. As Access Toursm New Zealand has pointed out on numerous occassions, if New Zealand is to seriously market to and cater for older travellers (or indeed, older markets in general), it has to take into consideration that disability increases with age, and must improve its access tourism offer.  Instead of seeing a person’s disability as a barrier (as the Segmentation Report does), it must look at  environment factors such as inaccessible tourism websites, transport, accommodation and other innaccessible products as disabling.

In a press release, the New Zealand National Foundation for the Deaf (NFD) have called for the government to come up with innovative ways to help people with hearing disabilities afford alarm systems that would alert them when they’re activated.  Louse Carroll, NFD Chief Executive stated that people who are deaf cannot hear audio alarms, and nor can many hearing impaired people who take their hearing aids out when they go to bed.  “And that includes people staying in hotels and motels, as well as people in their own homes. Getting an alarm that links with the lights or to a vibrating pad that goes under a pillow is expensive, and we need to look at how we can make these more affordable.”  Mrs Carroll said governments overseas were moving to deal with the issue, and it was time for the New Zealand government to do the same.  A 2003 study of small accommodation businesses in four areas in New Zealand showed that there are a number of factors that impact on the small business owner’s compliance with fire safety regulations.  These include access to resources

The New Zealand Tourism Research Institute at Auckland University of Technology is currently conducting a survey of people who have slight to total hearing loss to find out what their tourism, travel, hospitality, and leisure experiences and needs are.  Included in the survey is a question about visual and vibrating fire alarms.  Tourism is New Zealand’s largest export earner, and we can expect that more and more of our guests – both national and international – will have hearing impairments due to the ageing of the world population.  There have been numerous examples of fatal fires in travel accommodation worldwide, so there is no reason to believe it could not happen in New Zealand.  For example, in 2007-2008, the New Zealand Fire Service reported 139 fires in hotels, motels, and lodges, 1, 147 calls to places of public recreation, and 1, 238 calls to commercial premises such as food and beverage outlets.

The New Zealand Tourism Research Institute at the Auckland University of Technology is conducting research for the New Zealand National Foundation for the Deaf about the tourism, travel, and hospitality experiences and needs of people with hearing impairments. There are two surveys in this research, one for residents of New Zealand and one for residents of countries other than New Zealand who are deaf or have hearing loss and who are 20 years old or older.   The aim of the research is to find out what it is like to travel with hearing loss, and how the travel experiences of hearing impaired people can be improved.   There are a number of questions where participants can simply click on an answer from a range of options given. Other questions ask participants to type comments in their own words into a box provided.  The survey takes about 20 minutes to complete, and all answers are confidential and can in no way be linked to any person.  

To take the survey, go here:  http://www.tourismandhearingsurvey.co.nz/

Bill Forrester, of Travability Australia, who gave a presentation at the first New Zealand conference on Access Tourism (AT) in October 2010 about how tourism businesses may comply with access legalities, but not promote this fact, also spoke recently on this topic at the Society for Accessible Travel and Hospitality (SATH) conference in Florida.  Forrester thinks that we are at a critical turning point in the future of AT.  Over the past 20 years the advocacy concentration has been on breaking down the physical barriers that prevented People with Disabilities (PwDs) from accessing holiday destinations.  Now the problem lies in the fact that the travel industry has failed to move beyond a compliance model.  Facilities are built but are poorly understood if they are understood at all, and even where facilities are excellent the accessible tourism sector is not regarded as a valuable market segment, or not understood as a market segment at all. “The result is that those facilities are never disclosed, never advertised and never published in a way that the travellers who need those facilities ever get a chance to know where they are.”  Now, it is recognized that progress will result if the mainstream industry understands the economic benefit AT can bring the tourism sector.  Forrester cites The Shotover Jet in Queenstown New Zealand as an example of a business that accommodates PwDs by offering accessible services but which does not publish this fact.   “….they are providing a service because they believe “it is the right thing to do” not because they see a valuable market. It is accommodation of a traveller with a disability not true inclusion.” 

Forrester points out the current and growing economic importance of the PwD market, and the folly of continuing to treat it as disabilities rights issue.   “Too often the provision of accessible information, like the provision of the facilities themselves, are regarded as an afterthought or part of a special marketing project to provide information out of a perceived community service. The results are often “special” brochures or special web portals that are forgotten about or become out of date once the project that created them has finished. While the intention may good the results will always fail as that information is not mainstream, further unless the person for whom it is intended actually knows about it, then it can be as hard to find as the actual facilities themselves” (Travability).  He cites another New Zealand example where this type of thinking fails. “The Department of Conservation in New Zealand recently produced two guides to wheelchair accessible and easy walks, one for the North Island and one for the South Island. Both of those brochures were never properly displayed and hence most people didn’t realise they existed. The far better solution would have been to incorporate the information into the mainstream trail information in their main National Parks brochure.”  Elsewhere, Forrester sees things improving. “The tide is changing and a great example of a truly inclusive culture is Parks Alberta with their “Push to Open” initiative, but unlike a lot of other disability projects this one is embedded into the vision statement of the organisation.”

Accessible Options was set up in 1993 by Alexia Pickering to provide a range of services to commercial, government, tourism, community and private bodies. Alexia and Accessible Options provide consulting and advisory services for optimising new premises for accessibility, access audits on existing premises, and information valuable to travellers with disabilities travelling to or in New Zealand. Alexia is currently focusing on providing a mainstream solution for accommodation providers to enable them to display on their website, a standard set of information on the accessibility of their premises for guests with disabilities. The “Accommodation Accessibility Appraisal” is already in use by several accommodation providers in New Zealand, however it is a long way from being standard information provided for disabled travellers. Read more about Alexia and Accessible Options

Alexia has developed an Accessibility Questionnaire that is becoming more accepted by the accommodation industry in New Zealand. The information derived from the questionnaire provides a quick reference for visitors on the website about their specific accessibility requirements. Time spent searching and phoning the establishment to understand their facilities can be shortened by them having this information on their website. Alexia is currently campaigning to have her Accessibility Questionnaire adopted as a standard information service by the accommodation industry in New Zealand. Read more about Alexia’s Questionnaire and how to support it’s progress into the mainstream.

On the official Rugby World Cup 2011 website (RWC2011), it states on a page headed “Accessible Information” that the cup “will be an event for everyone to enjoy and as such we want to make it as easy as possible for fans to find the information they need on this website.”  However, there is no facility on the RWC2011 site to search for information about access, and there are other problems with access information on the site and with access to the games.  Now to make matters worse, taxis and private vehicles will be banned from Wellington’s Westpac Stadium during the games because they are considered a security threat. Wellington Combined Taxis GM Kevin Braid says the company is concerned for elderly and disabled people trying to get to the stadium.  New Zealand Taxi Federation secretary George Tyler has said the decision is ridiculous and bad news for the elderly.  ”On a cold and wet day when you’re 83 like me, it’s a bloody long way to walk [to the stadium].  I don’t think it is a best image for New Zealand or for Wellington.”   Information about this ban has already appeared on international websites.  Taxis and private vehicles are already also banned during some other events, such as the AC/DC Black Ice Tour later this month.  Wellington buses are not accessible for mobility scooters and not all bus stops are wheelchair accessible.  There is as yet no information on the NZ Tourism Guide website on how mobility scooter users, or wheelchair users near inaccessible bus stops are to get to the games.   In fact, the NZTG site states that “most urban transport buses are not equipped to cater for the disabled.”  Hopefully, this will change before RWC2011 so that people with disabilities can partake of the games as is guaranteed in NZ’s disability legislation and in international instruments that we have signed, such as the United Nations Convention on the Rights of Person with Disabilities (CRPD).  CRPD specifies that States Parties shall “ensure that persons with disabilities have access to sporting, recreational and tourism venues”, amongst other things (Article 30).  Clearly, this is not happening yet.

The New Zealand Historic Places has just released a draft for consultation for “Providing for Accessibility in Heritage Places”.   This guide focuses on providing links to other guidance sources, updating legislative provisions and providing a guidance framework for the assessment of proposed access related work involving heritage buildings.  The guide concentrates almost solely on physical access to heritage places for those who cannot walk or who rely on walking aids and wheelchairs. It briefly mentions people with learning difficulties, and gives references to a couple of relevant publications about heritage sites and the learning disabled, mentions also that many heritage buildings were not built for diverse needs including those with vision impairment, but nowhere mentions access and the hearing impaired.   This is in spite of the fact that about 41% of disabled New Zealanders have sensory impairments.  Comments and feedback can be provided to the NZHPT until 28 February 2011 about this publication (Email: information@historic.org.nz).

Recently, Access Tourism in NZ has been mentioned several times in Parliament.   On the 8^th December, the Minister for Disabilities Issues – who  opened the first Access Tourism NZ Conference in October – launched the “Report on the Human Rights of Disabled People in Aotearoa New Zealand”.  In her introductory speech she said the following:

“The Office for Disability Issues is currently asking for feedback on what changes can be made that would enable disabled people to live independently, be able to move around their communities and be able to provide better work opportunities for disabled people.   As a very topical example, the Ministerial Committee on Disability Issues recently heard from Martin Sneddon CEO of Rugby New Zealand 2011 about the dedicated booking system for disabled people and how seats for disabled people at all grounds are all priced on the lowest category seats regardless of the location of the seats. They are reviewing all grounds to check wheelchair accessible seating and services to support this seating. And they are also ensuring that shuttle buses and disabled parking will be available at all venues.

I am really passionate about Access Tourism and so I was really interested in your recommendation that an industry standard should be developed to signal a non-disabling environment and universal design features of accessible accommodation and tourism features.”

Access Tourism NZ applauds the Minister’s interest in Access Tourism.  As to the Rugby World Cup however, we hope that with less than a year to go to kickoff, the official RWC2011 website will soon have individual information about access at venues.  RWC2011 will be the largest international sporting event in the world next year and is expected to draw 85,000 extra visitors to NZ, some of whom are bound to have disabilities.  At the moment on the RWC2011 website, the same information appears on each venue page (including an icon of the wheelchair symbol with a slash through it) and is of little use to a person with a disability hoping to plan a trip to the RWC2011, especially as tickets are on sale.  The disabled always need plenty of time to plan trips, accommodation, and activities because these are always more difficult due to access issues.

On the “Accessible Information” page is the statement:    “If you are unable to complete your application online or require wheelchair accessible seating, please email specialneeds@rwc2011ticketing.com to request an application form. Alternatively, please call 0800 RUGBY11 (0800 784 2911) or +64 9 367 2011 from overseas or mobile and our Customer Service Representatives will assist you with your application.” Access Tourism NZ  hopes that the information needs of people with disabilities will be met as quickly as possible on the RWC2011 website so that the disabled do not need to fill in “special needs” forms which they must post or scan and email (unlike the non-disabled), and that they do not have to call from England or France for assistance, as this does not look good for New Zealand.   

In the “Report on the Human Rights of Disabled People in Aotearoa New Zealand” itself,  tourism is mentioned in the following context:

Conclusions and recommendations, p. 15 and p. 64: Leaving home for short or extended periods of time remains an issue for disabled people with discrimination unlikely to be reported in this area. The final recommendation is that an industry standard (similar to the tourism industry’s Qualmark) signalling a non-disabling environment and universal design features be developed.

 Subjects like travel, transport, accommodation, restaurants, clubs, bars etc are mentioned several times in the report, and “social participation” is cited as the most significant single issue for PwDs (p. 41).

Sandra Rhodda of Access Tourism New Zealand gave an invited presentation at the Third International Congress of Accessible Tourism for All in Valladolid Spain in November.  She spoke about people with disabilities, access tourism, and arts and culture in New Zealand.   The congress – held over three days – was attended by more than 300 people from Europe, the U.K., Asia, and the Americas, and comprised a number of presentations and concurrent workshops on progress and business initiatives in developing Access Tourism, professional training, employment, and research in Access Tourism, presentations on access, culture, and the environment, disabled students as access tourists, Access Tourism and technology, and Access Tourism rating, standardization, and labeling systems.  The Congress was backed by Fundacion ONCE, the largest disabilities NGO in Spain, and the European Network for Accessible Tourism.

 The main theme of the congress was cultural tourism and was therefore aimed at professionals in the cultural sector wishing to enhance their participation in the tourism sector.  It had as a main goal that of establishing Universal Accessibility and Design for All, with which to promote inclusion of people with disabilities.  One of the main goals of Fundación ONCE is to ensure the full inclusion of disabled people in all areas of society. Making access to cultural tourism easier for disabled people helps them get to know the culture of the place they are visiting. On the other hand, incorporating Design for All into the new cultural tourism offerings makes more people aware of the importance of Design for All and Universal Accessibility.

A timely presentation was that given by Juan Aljama from the Accessibility Commission of Spain, who spoke about the work of the Group of World Heritage Cities of Spain (Accessible Heritage and Tourism section).  The Group was created to preserve and promote thirteen historic cities in Spain, and the access section is involved with assessing and improving access for locals and visitors with disabilities.  One of the thirteen cities – Avila – this week won the first-ever European Commission award for improving access for the disabled (The Access City Award 2011)

In a first for New Zealand, The New Zealand Tourism Research Institute at Auckland University of Technology has created a Research Programme Area in Access Tourism headed by Sandra Rhodda. 

 NZTRI’s Access Tourism programme aims to research and develop Access Tourism in NZ.  Access Tourism is tourism, travel, and hospitality for people with permanent or temporary disabilities, seniors, parents with strollers, and any person with a need for improved access.  This is an interdisciplinary research area that addresses the challenges and opportunities presented by Access Tourism.

The Access Tourist already represents a sizeable proportion of our tourism markets.  Between 17 and 20% of the population in our main markets already report a disability, and this percentage is bound to grow because the large Baby Boomer cohort is ageing and disability increases with age.  Those aged 45 or older already comprise almost half of our domestic and international visitors (and over 70% of our cruise ship visitors).

Areas of interest include:

• Research and policy development
• Understanding the Access Tourism market
• Awareness promotion and education of government and industry to the potential of Access Tourism
• Access Tourism product development and marketing in NZ
• Promotion of cooperation in a developing Access Tourism sector, including in the public and private sector
• Access Tourist satisfaction and motivation
• Economic and social benefits of Access Tourism
• Access Tourism as an important factor in tourism sustainability
• Relationship of Access tourism to Health, Wellness, and Medical Tourism
• Opportunities for Access Tourism legacy development around major events such as RWC2011

Bill Forrester, of Travability, has posted a response on Tour Watch to the article yesterday on this website about Access Tourism being mentioned in the NZ House of Commons.  Here is Bill’s  post:

“Sandra Rhodda recently posted an extract from a speech in the New Zealand parliament  which acknowledged the infrastructure built in Australia for the 2000 Olympic and Paralympic Games. Unless the underlying culture of both the Tourism Industry and the Tourism authorities changes during the lead up to these events to embody an inclusive philosophy then at the end of the event we will still be left with just a collection of accessible infrastructure.  While New Zealand acknowledges that Australia has a plethora of accessible built infrastructure where we are failing is in the promotion and understanding of its use and the growing significance of the market. It is one thing to build the infrastructure for events like the Olympic Games or Rugby World Cup but a totally different thing to incorporate Access Travel into the mainstream. That is where Australia has failed and where New Zealand faces potentially the same problem. Once the Rugby World Cup is over the the focus will be lost unless the operators of the Accessible Infrastructure realise its market potential and adopt a truly inclusive attitude to all travellers regardless of their ability. Australia still relies on third party NGO’s to maintain databases for the access tourist because it hasn’t taught the industry itself how to incorporate accessible information into their mainstream advertising and information sites.  The debate has to shift away from access to true inclusion and as I keep saying Tourism Authorities need to lead that push not abrogate their responsibility to the disability sector. The Rugby World Cup affords an opportunity to start taking about inclusive experiences not about just creating an accessible environment.”

We could not agree with Bill more: there is also in NZ a lot of accessible infrastructure (see Bill talking about it here and here), but unless the industry adopts an inclusive attitude and promotes this infrastructure, it may as well not exist.  An examination of websites for access information for 42 of our most important museums and galleries, for example, shows that 69% have no access information, and most of the others have inadequate  information .  As to Rugby World Cup 2011, a number of cultural events have been planned to coincide with this sports festival.  An examination of the 45 websites for these events shows that 86% have no information about access.  Does this mean that 69% of our museums and galleries, and 86% of cultural events coinciding with RWC2011 have no access for the disabled?  Surely not!