New Zealanders love to travel and they love to give to charity. Kiwi Karma is an accommodation website that donates 3% of the total room cost to a charity of the guest’s choice. The site has been operating for over a year now and is about to expand on their proven model. Kiwi Karma features more than 3,100 listings covering a full range of accommodation from backpackers to lodges in New Zealand. As part of the booking process users nominate their preferred charity from a drop-box when they complete their reservation. Kiwi Karma is tapping into the world-wide trend of consumers actively seeking to deal with businesses that allow them to purchase in a socially responsible way.
“Kiwis were ranked fourth in global generosity in the 2011 World Giving Index and increasingly embracing products and services in a way that enables them to give back to their communities,” says Craig Crestani, who with his wife marketer Shelley (with clients in the charity sector) developed the concept. “Through Shelley I know how hard fundraising can be for charities,” Craig says. “The website was one of those three o’clock in the morning ideas. I realised I could marry my experience in accommodation with Shelley’s expertise in marketing to develop a business that would also give back to the community”. There are 20 charities involved with the site, but Kiwi Karma is working closely with the Fundraising Institute of New Zealand to extend this new fundraising initiative to others.
One of Kiwi Karma’s early adopters was Forest & Bird. Development Manager Dave Bellamy who loves the concept, “Kiwi Karma is a New Zealand company with an innovative cause related marketing model. It provides both real value for its customers with competitive accommodation rates, but importantly also provides an income stream for Forest & Bird. Their model works so well because it is frictionless. Customers don’t need to do anything additional to their normal buying practice. Simply by booking their accommodation through Kiwi Karma they are directly supporting our work to protect endangered native species.”
For more information, please contact: Craig Crestani, 021 639 035, firstname.lastname@example.org
Source: Press relaese