Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

Guest blog by Alberto Borgato.  Alberto heads the Quality and Environment Management and Jesolo4All units for the Jesolo municipality (Gestione Qualità e Ambiente, Comune di Jesolo).  He has a degree in economics. 

The City of Jesolo (about 30 km from Venice) is an important holiday location with about 5 million visitors every year. With a 15 km beach of golden sand, our main customers are family and children. By this, our attention is focused on their needs.  All the tourist structures such as hotel, rent apartments, beach concessions, restaurants, etc. are tourist oriented and in the last 10-15 years several of them have been upgraded and now are able to accommodate people with disabilities or families with baby buggy.

Our role, as administrators of the city, is to gather all information about easy accessibility, to validate access  with a team of experts (some of whom are people with disabilities) who ascertain on site all the necessary measures and data,  and to publish this information in order to let visitors with disabilities know what to expect from their holiday in Jesolo.

At the moment we have gathered informations about:

· 15 hotels

· 13 restaurants

· 2 beach concessions (this number will rise as soon as our holiday season start)

· 2 disco club

· 1 water fun park

· Aquarium, reptilarium and shark expo

· the gaming hall Venice casino

· 1 campground

· Pala Arrex (a multi purpose building for big events)

· All the seafront promenade

· The City Hall

· The main street (a promenade street which becomes an open air shopping center in summer), and the main squares of the town

More will follow.  All of this information is detailed reports that everyone can find on our tourism site on the Jesolo for All page.  By searching for “disabilities” you can find all the hotels that have published detailed information about their own accessibility by the use of records with data, descriptions and pictures.  Some of them are already in English but for the remainders the reports are only in Italian for the moment.

Another interesting project of the Municipality of Jesolo is about the accessibility of playgrounds for children. “How to make playground without barriers“, focused on the planning of a playground using concepts such as “Universal Design”.

Tourism for All UK (TFI) is a national charity dedicated to standards of world class tourism which are welcoming to all. TFI is a prime mover in improving access to knowledge about tourism, travel, and hospitality that is accessible (see for example, the article here).  With the Olympics and Paralympics only months away, the UK is gearing up to welcome the world’s finest athletes along with thousands of visitors from across the globe. TFI and Hudson’s Heritage are working together with DisabledGo and the tourist boards to bring accessibility in the UK tourism market to the forefront, in the form of an Open Britain app which will give ‘on the go’ disabled visitors the ability to search for sites close to their current location with the facilities they need, as well as being able to browse by selected profile. This will be available in March and supported through the website, which will also offer an unrivalled nationwide search of accessible tourism sites. Companies wanting to ensure that their business is represented should contact peter.diggles@hhgroup.co.uk

Facilities for disabled visitors are often lacking, and where they do exist, are not notified to potential customers. This means the industry is missing out on a substantial potential market. As the UK sees an influx in foreign visitors for the games, there will be many who need these facilities, and businesses of all kinds need to be prepared, ensuring any equipment they have is serviced, making improvements in areas that currently aren’t accessible and ensuring that they share their accessibility messages with potential visitors. In addition businesses need to ensure their staff are fully equipped and confident to welcome any guest, whatever their ability, which includes understanding facilities available and how to operate these.

Tourism for All UK is a national charity dedicated to standards of world class tourism which are welcoming to all. Tourism for All UK contains the knowledge gained over the past 30 years in providing information to the public, especially to older or disabled people, with the only UK helpline, on where their specific access needs can be met so that they can fully participate in travel and leisure. They also champion the cause of accessible tourism with policy-makers in the UK and Europe. In prompting the visitor industry to cater for all needs, TFA has also developed an unrivalled knowledge and expertise to help businesses make changes that are practical and realistic. For further information contact info@tourismforall.org.uk

Hudson’s Heritage is part of the Heritage House Group. Probably best known as publishers of Hudson’s Historic Houses & Gardens – a market-leader for 25 years – the group also provides a range of other B2B services for the heritage sector. Its contract publishing division has produced their souvenir guidebooks for many of the leading heritage attractions for many years. The company has worked closely with the HHA and other leading heritage groups over a long period.

DisabledGo is an award-winning disability organisation in operation since 2000, producing detailed online access guides to a huge range of venues. DisabledGo is one of the largest disability organisations in Europe. Passionate about grassroots consultation, they have to date involved over 800 groups of disabled people and hold 3 feedback sessions per week across the UK and Ireland.

OpenBritain is the UK’s biggest directory of accessible accommodation and travel.

Follow them on Twitter: @tourismforalluk @HudsonsHeritage @DisabledGo

Europe’s leading Accessible Travel organisation, Tourism For all UK is teaming up with the global travel community on Tripbod.com.  The aim is to find as many local people as possible with a knowledge of accessibility in their area to become ‘Tripbods’ and offer their local knowledge to visitors.  Tourism For All’s Carrie-Ann Fleming, says “it’s all about empowering truly independent travel. Connecting with a like-minded local Tripbod before you arrive means you get straight to the knowledge source you need. Disabled people already have all the knowledge they need gained from experiences, good or bad, to offer others with similar concerns invaluable local travel advice and information.”  Tripbod’s founder Sally Broom points out that every product listed on Tripbod has an accessibility rating.

The announcement comes within days of Easyjet hitting the news for two cases of discrimination against disabled travellers and Broom acknowledges the timeliness of the partnership. “These cases reflect poorly on the travel industry and we want to show another side of the story. 2012 is a massive year for travel in the UK and it would be both a shame and a failure if visitors are unable to enjoy fully their visit due to poor information.

Fleming adds, “The initial focus of the partnership will be on recruiting Tripbods in the UK with a knowledge of local accessibility, but the existing Tripbod network is global and we are welcoming everyone everywhere with a passion for independent accessible travel to join us. What’s more, we will be offering simple and effective training for Tripbods who want to help disabled travellers but need a bit more advice and support.”

Anyone interested to learn more can visit www.tripbod.com/accessibletravel
or email hello@tripbod.com.

M Shed – which is part of Bristol Museums, Galleries & Archives’ – has recently received a Jodi Mattes Trust Award for Digital Access onsite. Their PenFriend Audio Access project was announced as the winner at a recent presentation held at Swansea’s National Waterfront Museum.   The awards relate to the use of existing technology to widen access to information and collections for disabled people more effectively and creatively. They were first given in the UK in 2003, European Year of Disabled People, and celebrate practice that inspires locally, nationally or  internationally.  The  PenFriends are audio devices that allow visitors to M Shed to listen to stories in the galleries. This is a free service provided to visually impaired visitors and to those who have difficulty reading print.

The M Shed also has induction loops, many of the films and video clips have subtitles, and transcripts of oral histories are available.  There are tactile maps of Bristol and other exhibits that can be handled in many of the galleries.

M Shed, as part of Bristol City Council, is committed to providing a website that’s accessible to the widest possible audience, regardless of technology or ability.  They endeavour to conform to level Double-A of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.0 by building their site using code compliant with the W3C standard. The technical wording for this is “valid HTML 4.01 Strict for structure and CSS for presentation”.  The site displays correctly in current browsers – though there may be visual differences. Using HTML/CSS standards means any future browsers will also display content correctly.   Whenever possible, links are written to make sense out of context.   The text size on the site is specified in a way that makes it resizable in any browser, should it be too small to read comfortably.  M Shed is keen to hear from people if anything needs changing to make their site more  accessible.

M Shed is fully accessible to wheelchair users, and wheelchairs can be borrowed. There is level access throughout and lifts to all floors. These lifts are designated fire evacuation lifts and have tactile buttons and spoken floor announcements.   There are accessible parking spaces and a drop-off/ pick up point for taxis, accessible toilets, changing facilities, and café.  Visitor Services staff have been trained to meet the needs of all visitors. For further information about accessible facilities contact the museum on 0117 35 26600 or emailinformation@mshed.org

Scotland made disabled access part of its entertainment licensing laws in October this year (provision for disabled visitors is now a condition for getting a new alcohol licence).  Though current UK equality law says disabled people must receive an equal experience to non-disabled peers, the reality is different, and music fans who have disabilities often find themselves excluded from live music events. The UK charity Attitude Is Everything has created a Charter of Best Practice to help live music venues adapt. As part of the initiative, it’s launching the State of Access report, a comprehensive study based on two years of research across 100 venues around the UK.   Attitude Is Everything is the brainchild of Suzanne Bull who – at 4ft 3 in tall – got trapped between the barriers at the front of a festival stage 20 years ago, when there was no such thing as access for people with disabilities.  ”I had 100,000 people pushing behind me,” she says. “It was a very dangerous situation but luckily a security guard saw me and pulled me out. I remember thinking: ‘If I get out of  this alive, I will do something to improve gig access for disabled people.’ [That festival] now has a regular clientele of 700 disabled customers, an accessible campsite and viewing platforms at nearly all the stages.” (Source, The Guardian).

Noosa, Queensland is well-known for its many spectacular beaches and sub-tropical climate.  The area is set to launch a tourism first, with the construction of camping grounds catering to people with disabilities and their families.  It is planned for completion in May, 2013.  Leading multi-state non-profit House With No Steps Queensland manager John Jensen said the organisation had been working on a $1.5million project at its 63 hectare Doonan property for about two years. Serengeti-type tents are planned to cater for 500 people in the first year, with an average stay of four to five days.  This is half the grounds’ potential capacity.  “They will be fully accessible,  permanent tents with a solid roof,” Mr Jensen said. “Each will have its own bathroom.”  It is hoped, the concept will give families the opportunity to holiday together, something that is very difficult without special facilities.

The Independence Visitor Center in Philadelphia has added to its existing access features. Located on Independence Mall (access information here) in Independence National Historical Park, the Visitor Center is already totally accessible to wheelchair users, and wheelchairs are available for rental all year-round upon request. In addition, open captions have always been part of the two films shown in the Visitor Center’s theaters. “As the first stop for many visitors during their stay, the Independence Visitor Center plays a significant role in shaping first impressions of the Philadelphia region,” said James J. Cuorato, President & CEO of the Independence Visitor Center Corporation.

Now there are two new additions designed to provide a positive experience for visitors with hearing loss. They are a portable loop system and a mobile application which will be available for download in American Sign Language. The loop system (available at the Concierge Desk) is compatible with telecoil-equipped hearing aids, cochlear implants and induction loop receivers. Visitors who do not have a compatible hearing aid device may benefit from an individual receiver with headphones.

The Visitor Center is also launching Philadelphia History This Way, a mobile application that will guide visitors along Philadelphia’s historic square mile. This interactive tour will feature 24 sites and will be available in six languages, including American Sign Language.

These recent additions are a direct result of an ongoing partnership with Art-Reach, a local non-profit that advocates increased accessibility at cultural venues. Art-Reach advises the Independence Visitor Center on programs and equipment that will further enhance the accessibility of its facility. “The Independence Visitor Center is one of the most important gateways to our region’s rich array of cultural assets and they have demonstrated a real commitment to being welcoming to all guests,” stated Art-Reach Executive Director Michael Norris. “We are thrilled to be advising them on their accessibility enhancements.”

Art-Reach enriches lives by connecting underserved audiences to cultural experiences so that they may enjoy and benefit from the transformative powers of the arts. Each year, Art-Reach enables more than 15,000 people of all ages, economic backgrounds and abilities to experience the richness of the arts. Art-Reach is dedicated to creating proactive relationships with organizations in Philadelphia to ensure opportunities are readily available for those who may be at a disadvantage.

(from PRNewswire)

Barbados Minister of Tourism Richard Sealy told a recent Inclusive Tourism Symposium that the economic benefits of making Barbados fully accessible to all tourists should not be ignored. Noting that in Barbados’ fourth largest market , Canada, people with disabilities account for Can$25 billion in consumer spending, and noting that 2.7 million Britains with disabiites travel annually, Sealy pointed out that it was important to recognize the value of creating accessible spaces for all. He urged   that the efforts by the tourism industry in Barbados to improve accessibility continue and increase. The Ministry has fully supported the development of a Fully Accessible Barbados programme which has just launched a new website to highlight accessible areas on the island.

Scott Rains, of the highly regarded Rolling Rains Report also spoke at the forum, where he pointed out that creating accessibleenvironments not only benefited people with disabilities, but retirees of the “silver tsunami”, who have the time, money, and desire to travel.

Congratulations to Salzburg, winners of the European Commission 2012 Access City Award for excellent infrastructure for disabled citizens. The Award recognizes European cities with over 50,000 inhabitants which take exemplary initiatives to improve accessibility in the urban environment.  In the context of a steadily ageing population living in European cities and its correlation with disabilities, accessibility has important social and economic benefits.  This initiative is organized in partnership with the European Disability Forum and Age Platform Europe assists in selecting the winner.

The award is given to the city that:

• has demonstrably improved accessibility in fundamental aspects of city living:
  • the built environment and public spaces;
  • transport and related infrastructure;
  • information and communication, including Information and Communication Technologies (ICT);
  • public facilities and services.
• is committed to continued improvements in accessibility in a sustainable way;
• can act as a role model and encourage the adoption of best practices in all other European cities.

Three finalist “runners-up” were Kraków (Poland), Marburg (Germany), and Santander (Spain). The European Jury also decided to attribute special mentions in each of the four key areas of accessibility. These went to:

• Terrassa (Spain) for the built environment and public spaces Ljubljana (Slovenia) for transport and related infrastructures
• Olomouc (Czech Republic) for information and communication, including new technologies
• Grenoble (France) for public facilities and services

TOURISM operators worldwide have begun catering for an increasing group of travellers, those with disabilities and the ageing, and many Australians have taken the lead (Rolling Rains Report).  Tourism facilities for people with disabilities have improved greatly over the past decade or so, but with an ageing population it’s becoming more important than ever.  Bruce Cameron, from Easy Access Australia, says people with disabilities can feel enormous anxiety before going on a holiday somewhere new.   ”It can be hard to get information and when you do, you don’t always know if it’s correct,” he says.   Cameron and tourism researcher Simon  Darcy, Associate Professor at Sydney’s UTS Business School have put together a list of ten top global destinations for people with disabilities.  They include destinations in Australia (Port Stephens, NSW, Cairns, Queensland, Uluru, NT, Phillip Island, Victoria, Sydney, NSW), the UK (London), the Pacific (Hawaii), and Asia (Bali, Indonesia, Hong Kong).  Also included in the list are accessible cruises.

According to Enterprise and Industry of the European Commission, not only is making tourism more accessible a social responsibility, but there is also a compelling business case to boost the competitiveness of tourism in Europe.   Why? The population in Europe is aging: by 2050 the number of people aged over 65 will triple that of 2003 and the over-80 will be 5 times more numerous that they are at the moment.  This represents a huge market potential which today remains vastly under-served. Worldwide the number of people with impairments accounts for 600-900 million, representing a significant potential market for Europe.   Many examples show that by implementing basic adjustments to a facility, providing accurate information, and understanding the needs of disabled people, an increased number of visitors has resulted.  Also, improving the accessibility of tourism services increases the  quality and enjoyment for all tourists.  The European Commission is committed to mainstream accessibility in tourism by:

• raising awareness, sensitizing stakeholders and economic operators in the tourism sector
• gathering knowledge about demand from travellers with special access needs
• identifying options to improve the offer of accessible tourism services

The Commission has a publication on improving information on accessible tourism for people with disabilities.  It also has a programme called Calypso which aims to facilitate tourism access for groups for which going on holiday represents a difficult or even impossible undertaking.

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

WorldHost is a customer service training programme that has already been used to train nearly one million people worldwide. It was developed by British Columbia tourism authoritiesfor the Vancouver Winter Olympics 2010.  People 1st, a UK disabilities NGO, with the support of VisitEngland (English Tourism Board), has developed the programme for the UK market, including additional learning modules on serving customers with disabilities, service across cultures and welcoming tourists to the country.  The 785-bedroom Strand Palace hotel in London has become the first organisation in the UK to be awarded WorldHost Recognised Business status, with over 80% of its front-line staff having been trained to WorldHost customer service standards.

  VisitEngland, the national tourist board, recently launched a new version of the Access Statement Online Tool, aimed at helping businesses cater for visitors with access needs.  This new version is specifically tailored for pubs and has been created in partnership with the British Beer and Pub Association (BBPA). BBPA – the UK’s leading organisation representing the brewing and pub sector – has members who account for 96% of the beer brewed in the UK and operate around half of Britain’s 51,000 pubs.

The online tool provides detailed guidance on the information that may be required by people with access needs when visiting a pub.   VisitEngland requires any business that is part of the quality assessment schemes for accommodation and attractions to have an Access Statement.   The national tourist board is also working with partners like the British Hospitality Association to provide tailored guidance for the many varied experiences visitors can have when on holiday in England.

The new tool encourages businesses to write a general introduction describing the location (city centre, countryside, coast), and to summarise any specific services and facilities suitable for people with access needs. In addition, information may also cover the following areas:

Pre-Arrival – transport services, a description of the streets in the area surrounding the pub (e.g. paved/cobbled/level/uneven), information provided in alternative formats such as large print and audio.

Car Parking and Arrival – car parking, drop off points, alternative entry points, number of steps, handrails and ramps.

Bar & Bar Area and Dining Area/Restaurant – access to the area and layout, lighting, seating and tables, floor surfaces, alternative formats of menus available.

Beer Garden/Outdoor Area/Smoking Area – accessibility of outdoor furniture,
service offered to customers in outdoor area, layout (e.g. pavement, terrace, play area).

Additional areas that are covered include: public toilets, accommodation and future plans for improvement.

Ross Calladine, VisitEngland’s Skills, Welcome & Accessibility Manager notes that people with access needs require specific information about a venue in advance in order to be able to make an informed decision about whether an establishment can cater sufficiently for their needs.   “Pubs, like any other tourist venue, should provide as much information to visitors as possible – this will help to enhance the visitor experience and also highlight areas where the business could improve” said Calladine.

Brigid Simmonds, Chief Executive, British Beer & Pub Association said that the association was delighted to work with VisitEngland on this tool. “Access Statements are a great way for pubs to ensure customers with any specific access needs have the information they need.   Whilst it is not always easy for pubs to adapt what are often historic buildings, great service and accurate information are key in ensuring that as many people as possible enjoy Britain’s pubs. This tool will play a valuable role in enhancing pubs as the home of great hospitality in the UK.”

Once a business has created their Access Statement they can then make this information readily available to visitors. Pubs can promote their statement on their website if they have one, or post it where they have a listing on a company site or a generic ‘pub finder’ site. It should also be kept on hand for bar staff to use when describing over the phone what facilities they have.

The Turkish Federation of Disabled People (TSK), the Prime Ministry for People with Disabilities and Turkish Ministry of European Union Affairs will jointly host a “Cities Without Borders – Tourism Without Borders” conference 25-28 November 2011.  The conference will be held in Alanya. Turkey.  Speakers will come from Turkey, European institutions and non-governmental organisations. The European Network for Accessible Tourism (ENAT) will provide a number of speakers who will present European experiences and perspectives from different EU Member States.  They include:

• Ivor Ambrose, Managing Director, ENAT
• David Burgeon and Eddie Baret, Jaccede.com, France
• Roberto Vitali, Village for All, Italy
• Nicole Bosch, Travelhands.com, Germany
• Chris Veitch, Independent Tourism Consultant, United Kingdom

The draft programme in PDF format is available on the ENAT website.  For further information, contact ENAT, who will forward your enquiry to the organisers.

The seminar ‘Accessible Tourism’ at the World Travel Market 2011, organized by the European Network for Accessible Tourism (ENAT) and coordinated by Veroniek Maat (Accessible Travel Netherlands) attracted a good number of interested parties. Travel agents, students and consultants were among those who attended.   During the presentation the need for communication about accessibility was emphasized using recent numbers from consultants in the field. The eAccess+ project funded by the European Commission is a good example of improving awareness and improving e-accessibility.

Also, the need for better adapted interiors for accommodations was discussed. Magnus Berglund, accessibility ambassador at Scandic Hotels, explained how his hotel chain engages in accessibility. His presentation showed how other hotel chains can adopt an accessibility policy in order to meet the needs of all guests, including seniors and people with disabilities.  The many questions asked afterwards and the lack of time in which to answer them showed the increasing awareness of this issue among travel agencies.   Seminar slides will soon be available and published on the Accessible Travel Netherlands website.

Leicester City Council has joined online access guide DisabledGo to provide a guide
to Leicester for anyone who wants to know more about disabled access in the area.  The guide covers more than  1,000 venues including cinemas, hotels, parks, leisure centres, council offices, high street stores, restaurants, and tourist attractions, amongst other things.  The guide will enable people to find out not only whether venues have accessible toilets or parking close by but also specific details such as whether there are tactile or Braille markings in lifts or on doors, the dimensions of toilets, the positioning of fixtures and fittings, and whether they can request information in large print or Braille.

Commenting on the launch of the guide, Dr Gregory Burke, Chief Executive of DisabledGo noted that it will make a real difference to both residents and visitors to the City who have access concerns, empowering them to find services and venues that suit their own specific requirements.  The online guide will provide benefits for business too, helping them reach more customers by publicising the access they offer.

Current figures estimate that there are 11 million disabled people in Britain who spend £80 billion each year, numbers that every business should take notice of. All businesses that take part also receive Disability Awareness Manuals, designed as a 20 minute introduction to disability and access.

All of the information provided in the online version of DisabledGo-Leicester will also be available on the ‘Looking Local’ service on the red button on local TV, so that if people don’t have access to a computer at home, they can still get the information they need.

Montreal Gazette: Kéroul of Quebec, Canada is an organization which works to ensure that the approximately 900,000 Quebecers who have mobility restrictions can enjoy the best of the province – without travel restrictions. Kéroul is short for “Québec roule” (Quebec moves on wheels).  Based in Montreal and sponsored by the Quebec government, Kéroul rates and certifies the province’s cultural and tourism sites and its lodging establishments according to their accessibility. Kéroul’s produces a travel guide, the Accessible Road. The Accessible Road lays out interesting tourist venues with compelling photos and helpful lists of where to go and what to do when you get there. A leader in travel for the physically challenged, the Accessible Road was honoured in 2011 with the Ulysses Award for Innovation by the United Nations World Tourism Organization (UNWTO).

The map of the Accessible Road encompasses Montreal, Quebec City and the countryside. It has dozens of hotels, inns, campsites, cycling trails, parks and wilderness experiences, museums and cultural venues, all with adapted facilities, and all recommended by Kéroul. “These are our ‘coups de coeur,’ these places are as good as it gets,” said Monique Bouchard, project director of Kéroul’s Accessible Route.  “They have features that make them accessible and their staff members are trained to welcome people with physical restrictions.”

Kéroul’s map also explores outdoor adventure. The rugged region of Mauricie, a land of forests, mountains and lakes, is a new-for-2011 addition to the Accessible Road. The Parc National de la Mauricie attracts nature lovers for wildlife observation, picnics and trails – endorsed for their manageable terrain, which is suitable for wheelchairs. Bicycle paths are prized by Kéroul because they are easy to navigate for someone cruising in a motorized wheelchair.

Hotel News UK reports that hoteliers throughout the United Kingdom have made strides to boost the number of accessible rooms in recent months as London gears up for the Olympic and Paralympic Games.  In doing so, they hope to capitalize on the more than £2-billion (US$3.2-billion) tourist segment for disabled people.  There are more than 1,540 hotels and bed and breakfasts listed on the Government-backed Inclusive London website, which was launched in March 2011 to promote accessible rooms to all tourists visiting the city. There are a further 122 accessible hostels.

A lot of work has gone into improving accommodation access, says Ufi Ibrahim, CE of the British Hospitality Association.  “We’ve been working with tourism organization Tourism for All to raise awareness.  Many hoteliers in London have been doing sort of small quick fixes in order to enable some rooms to be usable for people who have accessibility problems—ramps, for example.”

Other changes are more long-term.   InterContinental Hotels Group, which has 294 accessible rooms in London, invested more than £12 million (US$19.3 million) seven years ago into its portfolio to ensure compliance with the Disability Discrimination Act. The resulting efforts saw the inclusion of tactile signage and ceiling track hoists in select locations. IHG also requires all employees to undergo training programs on how to accommodate guests with disabilities, both during orientation and then once every six months for review.

By summer 2012, there will be 2,667 accessible rooms in London, 1,392 of which will be wheelchair friendly.  But with a potential market of 78 million American and 75 million European disabled visitors, friends and families according to VisitEngland, it is uncertain whether supply will meet demand, Ibrahim said. Hoteliers are ramping up development efforts in an attempt to do just that. Premier Inn plans to open four additional properties before the Games. The group also recently opened the London Stratford Premier Inn, the first among the company portfolio to offer fixed tracker hoisting mechanisms. Hilton Worldwide encourages development of accessible rooms through a flexible room layout, said Alex Humphrey, senior manager of safety and security for the U.K. and Western Europe. “Each hotel has the ability to customize rooms with accessibility equipment to increase the number of accessible rooms, in addition to providing dedicated equipment for those guests with hearing impairments,” he said.

Disabled World reports that the Special Needs Group (SNG) is launching a powerful, unprecedented online Accessible Travel Advocate course for all travel professionals. The SNG is the leading global provider of special needs equipment for the travel industry.  The one-hour, three-module program objectives focus on understanding accessible travel, building expertise in accessible travel and demonstrating accessible travel advocacy skills and runs November 14.    The accessible travel market is the  fastest-growing segment of the travel market, and this is the first time travel professionals can become conversant with it through online study and testing, available here.

Special Needs Group has also formed a new advisory board, the SNG Inner Circle, consisting of key players in the travel industry such as cruise line CEOs, etc. The board will convene several times per year to discuss key travel accessibility issues and how to improve travel experiences for individuals with special needs.