The World Travel Market (WTM www.wtmlondon.com/) in London is holding a seminar entitled “Preparing your Destination for the Accessible Tourism Market: Lessons from Research and Practice”. The seminar is presented by two leaders in the field, the European Network for Accessible Tourism (ENAT, http://www.accessibletourism.org), and Visit Flanders. Building on the experiences of three leading European accessible tourism destinations, four National Tourism Organization (NTO) managers will explain the business strategies and practical tools they are using to serve this growing market. In addition, results of three major new studies of Accessible Tourism in Europe: Demand, Supply and Skills Requirements, conducted for the European Commission, will be outlined and discussed by researchers, pointing to recommended policies and actions for NTOs and Destination Management Organizations (DMOs).
The session will be organised as a panel discussion, moderated by European Commission Tourism Policy Officer, Antonella Correra, addressing these 3 main themes in turn:
Where is the demand? Reaching the accessible tourism market.
Mind the accessibility gap. Supply-side requirements and the delivery of accessible services.
What are the skills requirements and how do we build capacity in the tourism sector to create accessible destinations and businesses?
Speakers include Ross Calladine, Head of Business Support, VisitEngland, Katrien Mampaey & Pieter Ghijsels, VisitFlanders, Belgium, Olaf Schlieper, German National Tourist Board, Graham Miller, School of Tourism Management, University of Surrey, UK, Severine Guisset, Project Manager GfK, Belgium, Chris Veitch, Accessible Tourism Consultant, ENAT, and Kei Ito, Researcher, Valdani Vicari & Associati (VVA), UK.
The event will occur at ExCeL, London, 1 Western Gateway, Royal Victoria Dock on 4 November from 16.00 to 17.30. Source: ENAT website. Follow on Twitter: @WTM_London @EUaccesstourism @VisitFlanders @VisitEngland @ChrisGVeitch @GermanyTourism @SHTMatSurrey @GfKBelgium