Scandic Hotels– World Travel Market winner for accessible accommodation

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Scandic Hotels – already a world leader in access – is the joint gold winner in the category “Best accommodation for disability access” at Responsible Travel’s World Responsible Tourism Awards.   They received the award at a ceremony at the World Travel Market in London on November 4, 2015, for their work in providing accessible accommodations for travellers of all physical and mental abilities, seniors, and anyone needing better access.

“Scandic Hotels is applauded for their top-down, all-encompassing approach to inclusivity, integrating accessibility into all parts of their hotel business. They address a wide range of disabilities and particularly impressed the judges with their leadership by developing an e-learning course and making this freely available to their peers across the tourism industry,” said Harold Goodwin, Chair of the judging panel for the World Responsible Tourism Awards.

World Travel Market, which is held in London each year on World Responsible Tourism Day, is the largest travel and tourism event in the world. The accessible tourism award is sponsored by Enable Holidays, which was established in 2004 as the first UK tour operator to be accredited for its competence in auditing the accessibility and grading the suitability of accommodation abroad for people with mobility impairments

Scandic’s Accessibility Director, Magnus Berglund said at the awards, “I’m extremely happy that we have won this award. It is proof that the hard work we do to make our hotels accessible to everyone makes a difference and is recognized in the world”.   Scandic consults with organizations for people with disabilities, hotel guests, and team members to improve access.  They have drawn up a checklist of 110 points, their Accessibility Standard. This Standard covers everything offered by Scandic and it is an integral part of all of Scandic’s products and services. Scandic has also implemented smart design features in rooms to make them accessible for people with disabilities. In 2013, Scandic was the first hotel chain in the world to launch online interactive training on disabilities.  This training can be used by anyone who wishes to do so and is on Scandic’s website.

Scandic has featured many times on the Access Tourism NZ website.  Further information about them can be found by searching this website or by contacting Magnus Berglund, Director of Accessibility, Scandic Hotels, +46 70 97 35 077 Anna-Klara Lindholm, PR Manager Scandic Hotels, +46 70 97 35 231, anna-klara.lindholm@scandichotels.com

Follow on Twitter:  @ScandicGlobal @enableholidays @WTM_London @RTAwards

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Accessible Holiday Guide from Responsible Travel

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Responsible Travel in the UK connects the world’s best small holiday companies with travellers looking for more from their holiday than just a brief stay.  They offer personal holidays or holidays in a small group from over 375 small and specialist tour companies in 190+ countries.   Convinced that small holiday companies are run by interesting people who founded them out of a deep love for destinations, cultures, landscapes and wildlife, their aim is treat local people and places well.   Responsible Travel now has an Accessible Holiday Guide about accessible travel for people with disabilities.   It covers places to stay and things to do, and has advice on travelling with a disability.

As the website points out, the world’s travelling population is getting older, with varying access needs. Many businesses are starting to hear the message that tourists who travel with special needs are increasing in number. The term ‘purple pound’ or ‘dollar’ has even been coined to describe this rapidly growing worldwide market.   Martin Heng, Accessible Travel Manager & Editorial Adviser, Lonely Planet (Australia) is a world-travelled wheelchair user.  He writes on the website that “Baby boomers are now retiring with access issues, whether they identify as disabled or not, they are increasingly subject to varying degrees of disability, whether it is hearing, sight or mobility. And this is a market that I think the smart national tourism bodies are actually thinking about. Examples of these are England, Scotland and Wales, on the back of the last Olympics and Paralympics in London – but also Catalonia and Germany”.

Follow on Twitter: @r_travel @Martin_Heng @lonelyplanet

New study shows that disabled and older consumers want better customer service

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Oxfordshire (17)

The Research Institute for Consumer Affairs (Rica UK) focuses on issues of concern to disabled and older consumers.  Rica’s consumer panel members were surveyed earlier this year to identify current consumer issues and tips. Analysis of the results show that – to summarise – the primary concerns of respondents centred around customer service and accessible environments and services. Respondents stated that services can be made more accessible and acceptable by organisations that train their staff to respond positively and flexibly to disabled consumers, and design their facilities and services to be accessible to all. This training and design would be successful if it involves disabled people closely at every stage. Respondents also said they need good information about products and services, and often look to community groups and peer networks to provide it. However, they want and expect suppliers and service providers to give better information.

These results echo the findings of a 2011 study in New Zealand of New Zealand and international travel consumers with hearing loss. That study found that for about 90% of these travellers, the most important access needs when travelling away from home include customer service staff who have a ‘can-do’ attitude and the provision of reliable information.  Both NZ and international respondents highlighted the importance of understanding, patient staff trained to know how to accommodate people with hearing loss, how to meet their needs, and what to do in an emergency.

Follow on Twitter: @RicaUK

Spain: Survey of Accessible Tourism

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ONCE Foundation for cooperation and social Inclusion of disabled people is Spain’s leading disabilities foundation (Fundacion ONCE). Since 2011, the Universal Accessibility Directorate of the Foundation has been running multiple researches on Universal Accessibility in different environments such as urban planning, transport, and beyond. During 2015 and 2016 the Observatory will focus the research on the situation of Accessible Tourism in Spain. Accessible tourism accommodates not only people with disabilities, but families with children, people with trolleys, bags, and with special needs over a lifetime.

Spain welcomes over 53 million international tourists a year and tourist activity is 10.9% of GDP. Current tourism trends show an increased sophistication of supply and demand, the presence of older tourists, and the ever increasing demand for quality.   The Foundation has created a questionnaire for tourists who have travelled to Spain. Data gathered by this research will help analyse consumers’ habits and diagnose the state of accessibility in tourism facilities. The survey has questions about frequency of travel, preferred destinations in Spain, means of transport, and other factors. In addition, there are questions about satisfaction with adaptation of tourist facilities, resources and services regarding the needs of travellers.

This questionnaire is open to ALL TOURISTS, whether having a disability or not, who want to participate in this study and wish to contribute regarding their travelling experience. It can be found here: http://www.reducedmobility.eu/20150909648/TheNews/once-foundation-launch-survey-on-spanish-accessible-tourism
Source: Reduced Mobility. Follow on Twitter: @ReducedMobility @Fundacion_ONCE @ILUNION

EU Parliament-financed study: Catering for Accessible Tourism demand in Europe

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Map of Europe

A new study on the supply of accessible tourism services in the EU Member States, financed by the European Parliament, shows that there is a general lack of provisions for visitors with access needs.  Greater commitment and cooperation is needed between tourism authorities, destinations and enterprises, if supply is to meet the growing demand for accessibility, especially from increasing numbers of senior travellers, many of whom face access difficulties.  The study found that by 2020, over 4 million tourism businesses need to provide accessible services in order to accommodate the lowest forecasted demand from those already with disabilities, and the predicted increase in this number. Thus, there is a strong rationale for targeted actions by policymakers to improve support structures and incentives that will foster the growth of accessible services and to market these services to travellers within Europe and those from other source markets.

The study gathered data from a wide range of sources, showing that an estimated 9% of Europe’s tourism services already have some level of provision for travellers with specific access needs.   A number of leading destinations and “mainstream” suppliers are integrating accessibility measures into their products and services, enabling them to serve a wider market, thus making their business more sustainable over the long term.

However, the distribution of accessible services is highly uneven across Europe.   The “front-runner” countries, with the greatest numbers of accessible services, are France, Italy, Spain and the UK. These and other countries have invested not only in adapting and building accessible infrastructure but also in developing staff training schemes focusing on disability awareness and accessibility as part of customer service training. This, in turn, helps to give customers the confidence to travel with greater security, knowing that their needs will be met.  However, where accessible services are offered, the vast majority of these address the needs of people with reduced mobility due to motor difficulties or impairments.  Visitors who have other access requirements, such as those who need services for people with low vision or reduced hearing or special diets, are under-served in the market.  Visitors with intellectual disabilities or learning difficulties are the least served of all customer groups.

Lack of services for these groups means that their travel choices are limited – but it also implies “lost” income to tourism providers.

The study has identified important gaps in awareness and knowledge about accessible tourism among suppliers.  The European Commission’s tourism policy officer, Antonella Correra, states: “One important result of this study is that the first barrier is not the lack of financing. There is a perception that accessibility is expensive but when businesses were asked, it was mainly the lack of available guidance that holds them back. Knowing what needs to be done to make their services more accessible is the primary issue.”

Ivor Ambrose, Managing Director of the European Network for Accessible Tourism, which carried out the study together with VVA European consultants and EWORX S.A., adds: ”The study shows that businesses are largely unaware or cautious of the market potential and the business case for investing in the accessible tourism market.”

Referring to some of the good practices that the study has identified, Ambrose continues: “We have developed fifteen Case Studies, from Rovaniemi, the home of Santa Claus in Finland, to Paris Région – the world’s number one city for tourism. The studies highlight destinations that are working to create accessible itineraries and experiences for seniors, people with disabilities and families with small children, enabling these customers to enjoy a visit on equal terms with everyone else. Experiences from these destinations have been used to draw up recommendations and explain the tools and methods that other aspiring accessible tourism destinations and suppliers can adopt. We hope these will be a source of ideas and inspiration to many destinations and businesses”.

The study points to evidence that improvements to accessibility, whether they are in infrastructure or in many kinds of service, can increase sales, encourage repeat visits and bring higher average spend. However, proving the business case for accessible tourism is still a challenge in many areas. More regular and systematic market data is required in EU countries to guide business investors and public sector actors.  Another recent EU study of tourism demand has estimated that the accessible tourism market in Europe is made up of over 138 million people, of which only about half are regular travellers. The gross value added contribution of those who did travel in 2012 was estimated at 150 Billion Euro and the direct contribution to employment was about 4.2 million persons.

The Supply Study concludes that ‘mainstreaming’ accessible tourism policies in destinations can enhance the quality of tourism products for all visitors, as well as providing a pathway to local development. “It has been shown that, with stronger cooperation between decision-makers, destination managers, suppliers and the third sector, the focus on accessibility can lead to new jobs and business opportunities for entrepreneurs and investors” says Ambrose, concluding: “This recipe can give a boost to the tourism industry and also improve conditions generally for local communities”

Recommendations from the study are being adopted in the current EU tourism development programmes, in particular through support for Small and Medium-sized Enterprises to improve their staff skills for serving customers with various access needs and to develop accessible itineraries and supply networks.

Source: Adapted from press release.  Follow on Twitter: @EU_Commission @visiteurope @EUaccesstourism @VVA-Europe @eworx

Ageing Boomers a factor in increasingly important Family Tourism

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Seniors and grandchildren

AUT University academics Heike A. Schanzel and Ian Yeoman have just had a paper published discussing “Trends in Family Tourism” (Journal of Tourism Futures, 2015: Vol. 1 Iss 2 pp. 141 – 147).  In it, the authors discuss how family travel is predicted to grow at a faster rate than all other forms of leisure travel.  It is a phenomena shaped by changes in demography and social structures, including a growing number of older people.   Longevity and smaller core families have led to the family becoming more vertical rather than statically horizontal in form. Grandparents are enjoying more time with their grandchildren as they live longer.  “In 1960”, write the authors, “the life expectancy of a UK woman was 73 and the mean age for giving birth was 27. Presently, the life expectancy for a woman is 81.9 and the age for giving birth is increasingly in their 30s. Present day grandparents can expect to enjoy several more years with their grandchildren than those of the 1960s”.  People expect grandparents to continue to play an active role in their grandchildren’s life.

Increasingly re-connection holidays across generations become a way for extended families to spend valuable time together, and 75% of travellers plan their holiday around a milestone event such as a birthday, reunion, wedding or anniversary – and even a holiday, to bring family members together. More baby boomers are becoming grandparents who are typically healthier, mobile and want to spend quality, fun time with their grandchildren.

Follow on Twitter: @tomorrowstouris

Permanent link to paper: Heike A. Schänzel Ian Yeoman , (2015),”Trends in family tourism”, Journal of Tourism Futures, Vol. 1 Iss 2 pp. 141 – 147 http://dx.doi.org/10.1108/JTF-12-2014-0006

Travel businesses missing out on huge market: WTM

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 Travel businesses failing to take into account the disabled market are missing out on up to £80 billion of potential spend in the UK alone. The headline figure was discussed a round table conversation organized by The Travel Tech Show at the World Travel Market (WTM) and Amadeus, which focused on disabled and responsible travel.  The event featured an in-depth and informed discussion as eight experts from both business arenas gathered to discuss the markets. But it was the figure from the UK Government’s 2012 Legacy for Disabled People, Inclusive and Accessible Business which provoked much discussion.  Ataxia South Wales Chairman Alan Jones said the report showed the UK’s estimated 10.6 million disabled people have a combined annual spend on goods and services of up to £80 billion, adding: “It is a big market out there. What’s the travel industry doing about it? In a word, nothing.”  Jones said the problems start as soon as he tries to book a holiday as many people in the industry see his wheelchair rather than the human being using it, leaving agents too embarrassed to deal with.

Enable Holidays Managing Director Lynne Kirby said such problems are endemic in a trade which has failed to educate staff how best to handle disabled people. Amadeus Director of Marketing Rob Sinclair-Barnes added if the market is to be adequately served, it must be all encompassing: “Accessible travel is the only type of travel that has implications from the moment of departure from home to the moment of return.”  However, Virgin Atlantic Passenger Disability Adviser Geraldine Lundy said the trade would need to go even further to meet the market’s needs, adding: “It is even before they (disabled travelers) leave home. It is when they’re thinking about the holiday and booking it. It is about getting the information about where they want to go.”  Lundy said the information needs to be accurate to allow disabled people to make informed decisions. She added it must also take in to account that some disabled people are blind or have learning difficulties and will need the information presented in a different way.  Sinclair-Barnes pointed out that as Baby Boomers enter old age and face increasing health problems, the industry must take action. “It (accessible travel) is a growing market. I’ve found it quite astonishing how little (product) there is.”

Source: World Travel Market.  WTM is the leading global event for the travel industry, and holds a four-day business-to-business exhibition for the worldwide travel and tourism industry. Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

VisitEngland conference on accessible tourism

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VisitEngland photo of a wheelie and a pushchair user in a souvenir shop

VisitEngland is that country’s national tourist board. Its role is to grow the value of tourism by working in partnership with the industry to deliver inspirational marketing campaigns and to provide advocacy for the industry and visitors. The organisation’s work is underpinned by robust research and customer insights.  VisitEngland has for a number of years been at the forefront of developing accessible tourism for people with disabilities and others who need better access to tourism, travel, and hospitality.  It has carried out a number of initiatives in this area (search here), and annually gives an “Access For All” award at its Visit England Awards for Excellence” celebrations.   Recently, VisitEngland received funding from the European Commission to develop accessible tourism, and is currently part way through an “Access for All” project, developing and promoting 7 high quality accessible tourism itineraries.

This year – as part of English Tourism Week 2015 (14-22 March), VisitEngland will be holding a conference on achieving access for all in tourism venues.   Unlocking the Purple Pound will be held in partnership with Sandcastle Waterpark in Blackpool on Wednesday 18th March.  Sandcastle won the 2013 Gold Award for accessible tourism.   The  free event will help business owners and managers improve their facilities and services for disabled people and those with other accessibility needs – a market now worth £12.4bn to England’s tourism industry.

With more than 1 in 6  visitors to England likely to have an impairment and a massive 31% uplift in the number of domestic holidays taken by the 55+ age group since 2006, the business case for improving accessibility has never been more compelling.

Sponsored by Aveso, the programme is packed full of practical tips and expert insights, including an Access Statement workshop, top tips for accessible marketing and tailored sessions for attraction and accommodation businesses.

Follow on Twitter: @VisitEngland @VisitEnglandBiz @AvesoCP

Boomers “agents of change” in tourism: SMG Consulting

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Boomers and seniors at the Tower of London

SMG Consulting is a Californian company which carries out research and develops strategic plans and tourism marketing programs in tourism, recreation, and hospitality.  They have just released their eight annual SMG Tourism Outlook for 2015.  In it, they describe several agents of change in the industry, including demographics and consumer behaviour (the others are climate, and tourism funding).

The report points out that by 2029, more than 20% of the total U.S. population will be over the age of 65. Although the number of Baby Boomers will decline through mortality, this shift toward an increasingly older population is expected to endure. By 2056, the population 65 years and over is projected to become larger than the population under 18 years. While Boomers are getting older, they still represent 25% of the U.S. population with the highest disposable income, a significant share of the tourism industry bottom line.The report goes on to say that today’s Baby Boomer is quite different, however, than a decade ago, even a year ago. Following the free spirited lead of their Millennial kids and Gen Xer co-workers, Baby Boomers are mimicking their leisure patterns and pursuit of fun in their older years. The report calls this “Aging Younger”.

Because of this, some traditional pursuits of older generations are in decline.  For example, the report points out that in the USA, golf is on the downswing.   As Baby Boomers age and move on to other passions, Gen Xers and Millennials are not replacing the void. Following suit, Baby Boomers are also spending more of their precious time in a variety of activities such as food pairings and motorcycle touring making them less inclined to play the traditional 18 rounds. A similar situation exists in skiing, that is, as Baby Boomers age and turn to other passions, Generation Xers and Millennials are not replacing the volume or frequency.

Boomers are healthier and wealthier than ever, and more willing to engage in numerous activities. For example, WanderLust, a yoga music foodie festival, and the SnowGlobe music festival, attract both a younger and older audience. Priorities with health, community and ecology, Wanderlust festivals are popping up all over, extending the life of tired destinations and many of their traditional Baby Boomer visitor segments. Remember, Baby Boomers were raised on Rock ‘n’ Roll and self-expression. Baby Boomers who are the parents of Millennials want new experiences too. They like music festivals and yoga, which keep them young, and the destination even younger. Chasing youth is a great revenue generator, especially for mature destinations that desperately need repositioning.

Source: SMG Consulting (http://smgonline.net/).  Follow on Twitter: @SMGtahoe

Website Accessibility: A New Frontier Of Inclusion

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Chris Lona of CL Design is making the web/digital a better, accessible experience for disabled and ageing people. He hopes to help organizations generate more revenue by being more inclusive of this group pf customers online. In addition, he hopes to help organizations improve compliance with accessibility initiatives and mandates.  In this guest blog, he writes about web access.

Website front page with audio

Turn on your sound and visit http://www.sitellites.com/new_Zealand/

Keep your hand down if you’ve ever had a problem accessing a website. After all why make you go through extra effort if you don’t have to… Imagine that the challenges you’ve had accessing websites were compounded by being visually, auditory, physically or cognitively challenged? You would be even more frustrated than you were when you had the original challenges.   If you are a business owner in tourism, travel or hospitality and have gone to great lengths to ensure your destination is accessible, how accessible is your website which is the first impression and gateway to your offerings? If a disabled or older person wants to visit your destination and they cannot access your website, do you think they will book the trip through your company? Does it make sense – since your destination is about a superior, accessible experience – that your site should be as well? Canada, Europe the US and other countries all have legislation, mandates, or initiatives that address the issue of web accessibility.     In 2008 retailer Target had to pay $6 million because their websitewas not accessible. The consensus around a standard for web access generates from the W3C’s WCAG (Web Content Accessibility Guidelines) which has a goal of providing a single shared standard for web content accessibility. A nice goal to be sure but the realities and “best practices” involved leave a lot to be desired. What has come out of this as “best practices” is a web where it is completely acceptable to build a website and then find ways to make it accessible with assistive technology mostly for the visually challenged. This main assistive technology for the visually impaired is called a screen reader. It is software that reads the information on a web page aloud in a synthetic computer voice. But this assistive technology presents several access barriers of its own—cost, computer requirements, learning curve, lack of accessible websites and a robotic, synthetic voice. There is a new mandate in the U.S. called the 21st Century Communications and Video Accessibility Act: It contains (in short) “ground-breaking protections to enable people with disabilities to access broadband, digital and mobile innovations — a study conducted by the FCC revealed that people with disabilities are less likely to use Internet-based communications technologies”.   For the web this will mean that certain videos will be required to be closed captioned for the auditory challenged.   In terms of any mandates for inclusion of the physically and cognitively challenged when they use the internet, there are vague references to inclusion of a variety of people with differing disabilities. What all of this means for businesses and their commitment to (and compliance with) web accessibility initiatives is a lack of access for them. Where will they turn to make their site be able to be read by a screen reader? How will they find the right resource to make sure their online videos are closed captioned? What resources exist to ensure that the physically and cognitively challenged will also be able to access their online and physical world experience? The fact that they will be forced into providing web access as a piecemeal approach will mean that fewer companies will bother due to the difficulties and expense.   The crux of the issue lies with the fact that “best practices” treat web accessibility as an afterthought rather than as an integrated design. A building is built with accessibility as an integral part of the design. What do you think? Should accessibility for websites be integrated from the ground up to create better online experiences for everyone? Contact: cld@cldesign.co. (Contains audio); www.cldesign.co Visit demo at http://www.sitellites.com/new_Zealand/

Germany continues work to broaden and promote accessible tourism

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Accessible Tourism in Germany covers of two brochures from press release (2)

Germany: The Federal Ministry of Economic Affairs promotes the further expansion of accessible tourism in Germany.  Their project “Tourism for All” was awarded the German Seminar for Tourism (DSFT) Berlin e.V. in December.  With this project, the tourism industry can better adapt to the rapidly growing number of people needing better access, such as seniors, people with disabilities, or families with prams and luggage.   The main objective of the project is to introduce a nationwide uniform labelling system “Travel for All” in the next three years.   In future, all travellers, including those needing better access, can get reliable information about the tourist service provider and can use it for their travel decision.   To this end, there is a comprehensive database on the German National Tourist Board website (DZT) as well as on those of state marketing organizations.  Businesses along the entire service chain are recognized by Germany-wide criteria, rated, and certified.   In addition, providers receive access training.

The label “Tourism for All” has been developed over several years with the input and cooperation of  numerous organizations, the tourist associations state marketing organizations, and other stakeholders as part of a project funded by the German Federal Ministry of Economics (2011-2014). There are already 10 states, a few regions,  and a hotel corporation on the system. Nearly 400 businesses were inspected using an extensive catalogue of criteria.   Support for Project V. is the German Seminar for Tourism (DSFT) Berlin e. V. in cooperation with the Association for Tourism All Germany e. (NatKo).    For information on the project and the labelling system “Travel for All”, see www.reisen-fuer-alle.de.

Tourismus für Alle – ein Zukunftsmarkt

Das Bundeswirtschaftsministerium fördert den weiteren Ausbau des barrierefreien Tourismus in Deutschland – für das Projekt „Reisen für Alle“ erhielt das Deutsche Seminar für Tourismus (DSFT) Berlin e. V. im Dezember den Zuwendungsbescheid. Mit dem Projekt soll sich die Tourismusbranche besser auf die stark wachsende Gruppe älterer, aktivitäts- und mobilitätseingeschränkter Menschen einstellen.

Hauptziel des Projektes ist, das bundesweit einheitliche Kennzeichnungssystem „Reisen für Alle“ in den nächsten drei Jahren einzuführen. Künftig sollen alle Reisenden, darunter auch Senioren, Menschen mit einer Behinderung oder Familien mit Kinderwagen und Gepäck, verlässliche Informationen über die touristischen Anbieter erhalten und diese für ihre Reiseentscheidung nutzen können. Dafür entsteht eine umfangreiche Datenbank, die im Internet auf den Seiten der Deutschen Zentrale für Tourismus (DZT) sowie den Seiten der Landesmarketing-Organisationen abgerufen werden kann. Betriebe entlang der gesamten touristischen Servicekette werden nach deutschlandweit einheitlichen Kriterien erfasst, bewertet und zertifiziert. Außerdem erhalten die Anbieter Schulungen.

Die Kennzeichnung „Reisen für Alle“ wurde in mehrjähriger Zusammenarbeit und Abstimmung mit zahlreichen Betroffenenverbänden sowie allen touristischen Verbänden, Landesmarketing-Organisationen und weiteren Akteuren im Rahmen eines vom Bundeswirtschaftsministerium geförderten Vorgängerprojektes von 2011 bis 2014 entwickelt. Inzwischen setzen bereits 10 Bundesländer, einige Regionen und auch eine Hotelkooperation das System ein. Knapp 400 Betriebe wurden mit dem umfangreichen Kriterienkatalog geprüft. Es gibt bereits eine Reihe guter Beispiele und Initiativen in verschiedenen Regionen, doch barrierefreie Tourismusangebote sind in Deutschland noch lange nicht flächendeckend zu finden.   Träger des Projekts ist das Deutsche Seminar für Tourismus (DSFT) Berlin e. V. in Kooperation mit dem Verein Tourismus für Alle Deutschland e. V. (NatKo).

Aktuelle Informationen zu dem Projekt und Kennzeichnungssystem “Reisen für Alle” finden Sie unter www.reisen-fuer-alle.de

Source: Press release.  Please forgive translation mistakes. Follow on Twitter: @BMWi_Bund

UN: People with Disabilities fastest growing minority in the world

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Senior couple out for  a stroll On December 3 – which is the United Nations International Day of People with Disabilities – New Zealanders with disabilities who are high achievers will be recognised at the Attitude Awards in Auckland.  According to the recently released NZ Disability Survey 2013, 24% of people living in New Zealand have one or more disabilities.  Because of the aging population, this percentage will increase over the coming years as the huge Baby Boomer cohort ages.  Globally, there are at least 1 billion people already with some form of disability, and the United Nations describing the disability community as “the fastest-growing minority in the world” (UN). In NZ, physical impairment is the most common type of disability, followed by sensory impairments such as hearing or vision loss. Mental illness affected 5% of our citizens, and intellectual disability 2%.  Last year’s inductee into Attitude’s hall of fame, accessibility advocate Alexia Pickering, said in her acceptance speech:  “Accessibility rules the lives of all people with disabilities. It determines where we go, what we do, who we can visit, what theatre we can go to. It just rules our life” (Stuff). The United Nations’ International Day of Persons with Disabilities, which has been observed since 1992, provides an opportunity to further raise awareness of disability and accessibility as an overarching development issue, promote understanding of disability issues, and mobilise support for the dignity, rights, and wellbeing of people with disabilities.  The theme of this year’s commemoration is: “Sustainable Development – The Promise of Technology.”

Follow on Twitter: @UN_Enable @attitude_tv @NZStuff  @kennyKatie

Guest post: New Zealand missing out by failing to accommodate travellers with mobility challenges.

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Reflections on a recent holiday in Alaska and Canada.  Guest post by Roger Loveless.  Roger is a New Zealander who uses an electric wheelchair and recently spent a month travelling with it overseas. He has muscular dystrophy and lives in Hamilton.  He retired from the electric power industry in 2008 and now works part time as an access coordinator for CCS Disability Action (http://www.ccsdisabilityaction.org.nz/). He has always enjoyed travel and experiencing different cultures with his wife Mary.  Next year they will be visiting their son’s family, including two grandchildren, in Britain which will include a weeks “glamping” in a Mongolian Yurt in Dorset.  Picture: Roger and his wife Mary

Taku Helicopter

 

 I have just returned from my first overseas holiday with my electric wheelchair. My wife Mary and I went to the USA and Canada using planes, ships, a helicopter, cable car, taxi cabs, trains, buses and coaches. We did a 14 day Alaskan cruise out of Seattle, the Rocky Mountaineer train from Calgary to Vancouver and some other sightseeing.  At some cruise ship ports of call I couldn’t get off the ship, and at Sitka I had to use a hired manual wheelchair to be able to use the tenders. Some places required advance warning of my needs but what really was far better than New Zealand was the availability of tour buses with hoists for wheelchairs at the back, where they could push a few rows of seats together to make space. We used these in Ketchikan, Juneau, Anchorage, and Vancouver (for a journey to Victoria including a ferry trip).  Then there was the real highlight, with a helicopter ride to the Taku Glacier. I boarded the helicopter using a special lifting seat. 

Really an eye opener as to what can be done if there is a will, supported by at least some legislation. It makes you wonder how much New Zealand is missing out on by failing to accommodate the traveller with mobility challenges. 

I also holiday most years in Paihia (NZ) and note that in 2013/14, 44 cruise liners called in, carrying 73,366 passengers and 32,695 crew. How many of those passengers had mobility issues and didn’t bother to come ashore? As passengers tend to be older people, perhaps 5% (close to 4000 people) had mobility issues and if their companions also stayed on the ship, that would be quite significant. Perhaps these figures are wrong because persons with disabilities merely avoid New Zealand entirely in favour of places where access is treated seriously and they are welcomed.  Wouldn’t it be great if we had shore experiences and tour buses that were accessible? We could even make the effort, advertise the fact and, if we get it right, see positive comments on social media.  Apart from tour buses, Paihia has ferries, boat trips, helicopter rides and even a train from Kawakawa. 

Follow on Twitter: @ccsdisabilitya

Yorkshire tourist attractions praised for accessibility

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Silver Travel Advisor logo from their website

A number of Yorkshire tourist attractions have been praised for being accessible to older travellers. The National Railway Museum, in York, RHS Garden Harlow Carr, near Harrogate, Fountains Abbey, near Ripon, Ampleforth Abbey, near Helmsley and Malton’s Eden Camp Museum, all received plaudits from Silver Travel Advisor which is a review and advice website for mature travellers.

Silver Travel Advisor managing director Debbie Marshall is very impressed with the level of consideration and detail that Yorkshire’s tourist attractions have gone to in order to accommodate older or less able guests.   “Many of them offer mobility scooters, lifts and ramps, and all the sites visited have gone to great lengths to ensure the comfort and welcome of the UK’s aging population” she said.

Silver Travel Advisor is a website run by a team of mature travel industry professionals.  Members can join for free and are invited to contribute to the site’s growing collection of impartial mature travel reviews, travel advice and travel tips – all written exclusively by and for mature travellers.

Follow on Twitter: @SilverTravelAd @Welcome2Yorks

International NGO Naturefriends promoting Accessible Tourism

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Nature Friends Barrier free tourism brochure front cover showing wheelchair user

Naturefriends International is the global umbrella organisation and a member of the Green 10, the platform of the ten largest European environmental organisations.  They have 500,000 members in approximately 50 member and/or partner organisations throughout the globe, and are therefore one of the largest non-governmental organisations (NGOs) worldwide.  Naturefriends supports tourism and leisure activities that are socially equitable and in tune with nature, the protection, preservation and dynamic interpretation of our natural and cultural heritage, and the promotion of sustainable mobility as a contribution to climate protection.

Mindful of the 2011 World Health Organisation/World Bank publication which pointed out that there are more than one billion people with disabilities globally, and mindful of the worlds ageing (and therefore increasingly disabled) population, Naturefriends is getting behind Accessible Tourism.  They have produced a brochure – “Accessible Tourism for All” (Barrierefreier für Alle/Tourisme sans barrièrs pour tous– which demonstrates that there are different ways of rendering access to tourism and leisure­ time activities as barrier­-free as possible. They are all intended to serve as models, as inspiration and as incentive to Naturefriends activists and tourism experts.

Source: Naturefriends (2014). Accessible Tourism for All. http://www.nfi.at/dmdocuments/NFI_BarrierefreierTourismus.pdf

Follow on Twitter: @NFI_Brussels @annagl42

Surge in wellness tourism, says LuxGuide

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THE wellness travel sector will enjoy a big surge in interest in the coming years, says LuxGuide editor Deborah Dickson-Smith. This is because more people realise the key to long term health is in their own hands, globalisation is opening doors for consumers to more lifestyle philosophies and treatments, and ageing baby boomers are looking to extend their years of good health.    As more people adopt healthier lifestyles, tourism operators and travel agents should expect to see more clients who want to incorporate this into their holidays. Twitter: @LuxperienceAU @where2nextblog

Economic Impact and Travel patterns of Accessible Tourism in Europe

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The final summary report of one of three studies commissioned in Accessible Tourism in Europe has been released.  The report is by the European Commission, DG Enterprise and Industry (DG ENTR) in 2012-2013 and aims to build a comprehensive picture of Accessible Tourism in the European Union (EU). The survey was conducted by GfK Belgium, the University of Surrey, NeumannConsult and ProAsolutions. The main aim of the study is to better understand demand for Accessible Tourism in order to guide policy-making in this field. For this purpose, five main research objectives were identified:

  1.  To examine the current and future demand for Accessible Tourism in Europe and beyond
  2.  To investigate the travel patterns and behaviours of, and information provision for people with access needs
  3. To evaluate the tourist experience across different tourism sectors from demand and supply-side perspectives
  4.  To estimate the current and future economic contribution of Accessible Tourism and its impact on employment
  5. To propose recommendations and success factors to improve the supply of Accessible Tourism offers.

The study results show that the accessible tourism demand by people with special access needs from the EU currently generates a total economic contribution of 786 billion Euros in terms of total output and 356 billion Euros in terms of gross value added or 394 billion Euros in terms of GDP within the EU. This scale is equivalent to about 3% of total GDP of EU27 in 2012.   In addition, the people with special access needs from the 11 key international inbound markets generated a total economic contribution of 34 billion Euros in terms of total output and 15 billion Euros in terms of gross value added or 17 billion Euros in terms of GDP to the EU.

The objectives of the study were translated into five key tasks whose key findings are presented.  Key predictions include that by 2020 the demand for EU accessible tourism by people within the EU will continue to grow to about 862 million trips/year, while demand  by the key international inbound market will reach 21 million trips/year.  If EU tourism destinations were improved so that almost complete accessibility of buildings, hotels, restaurants, museums, and various accessible services were available, the study showed that demand would increase almost 44% against the baseline, so that trips by EU residents would by 2020 rise to 1, 231 million trips/year.  The rise amongst people from key international markets would rise by almost 77%.  This could potentially result in 36 million trips/year by 2020.  In economic terms, this rise could translate into a rise of 39% in economic contribution. 

 Source: Miller, G (2014).  Economic Impact and Travel patterns of Accessible Tourism in Europe   Service Contract SI2.ACPROCE052481700 European Commission, DG Enterprise and Industry.  https://www.academia.edu/7606067/Economic_Impact_and_Travel_Patterns_of_Accessible_Tourism_in_Europe

 Follow on Twitter: @UKguchan

Biggest tourism and travel spenders are the Baby Boomers

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Tourism Review (http://www.tourism-review.com/) recently carried out a survey of travel agencies and professionals in the tourism industry to get their opinions on changing trends with travel, consumer expectations, and booking.  They came up with seven important trends and their likely effects.  One of these was the fact that it is Baby Boomers – those in their late forties to mid sixties – who are the biggest spenders.  TR notes that for any tourism business, be they hotel, travel agency, or airline, it is crucial to keep up with trends in spending and technology in order to stay ahead of the competition and retain their evolving consumer base.  Businesses within the sector need to keep an eye on where their revenue is coming from.  Spending habits tend to be separated into generations and while agencies focus on attracting the youth market, they only account for 9% of travel expenditure in the last year.  It is the Baby Boomers spending the most, bringing in 60% of the revenue.

Follow on Twitter: @Tourism_Review

£370m Scottish Accessible Tourism Market to get a boost with free online customer service training

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A new £45,000 online training programme will help Scotland’s hotels, visitor attractions, pubs,  and restaurants better cater for the requirements of people with access needs including those with physical, sensory or learning disabilities, elderly visitors and parents with small children.  Scotland’s Minister for Tourism, Fergus Ewing officially launched the first phase of the e-learning Accessible Tourism Course at a visit to the Crowne Plaza in Glasgow on 23 June.  With the Commonwealth Games in Glasgow in August, VisitScotland and its partners believe the programme will ensure all visitors to the City, regardless of their access needs, receive a world-class welcome.  Free of charge, the initiative will be available to all Scottish businesses. Ryder Cup Europe has already agreed to use the course as part of its customer service training for Marshalls and Access Buddies ahead of the global event in September at Gleneagles.

As well as promoting good practice, the training will a provide users with a better understanding of the requirements of this growing market.  Training is split into four categories: accommodation, visitor attractions, restaurants and catering, and pubs and bars.  Accessible tourism was recently valued at more than £370m to the Scottish economy, an increase of £37m since 2009. The rise demonstrates the huge potential economic benefits to hundreds of businesses and services across the country of catering for this market.   Tourism Minister Ewing said at the launch of the training that everyone should have the chance to enjoy all that Scotland has to offer. “Improving accessibility has real potential to help achieve tourism industry growth ambitions and boost the wider economy, as well as enhancing social equalities.”

Chris McCoy, VisitScotland Accessible Tourism Scotland project manager, said: “2014 is the year we welcome the world and we want to make sure everybody receives the same warm Scottish welcome. However, we know that poor customer service and a lack of accurate information are among the most common barriers facing visitors with access needs. This project is designed to help equip employees and managers with the skills and knowledge they may need to welcome all visitors, regardless of their access needs. We hope through innovative online tools such as this, we can position Scotland as a country with world-class accessible tourism facilities, offering more choice as well as excellent customer service.”

In the run up to the Commonwealth Games, the Accessible Glasgow Tourism project, an official Glasgow 2014 legacy project which links to the wider Accessible Tourism Scotland project, is encouraging business to realise the potential economic benefits of the Accessible Tourism market by developing an ‘Access Statement’.  An access statement offers visitors with access needs a clear description through words and pictures of the facilities and services they can expect during their trip. Creating an access statement is often the first step to making a business more accessible.

For more information about accessible tourism and to access the training course:  www.visitscotland.org/accessible-tourism-training.  Source: VisitScotland.  Follow on Twitter: @VisitScotlandNews @FergusEwingMSP @rydercupEUROPE @Capability_Scot

EU Commission ‘Mainstreaming Accessibility’ Across All European Tourism Policies

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At the EU Tourism Stakeholders’ Conference, “Mind the Accessibility Gap“, Pedro Ortún, Director for Service Industries, Directorate General Enterprise and Industry declared that accessibility is to be a permanent element of the EU’s future tourism policies.  Speaking to an audience of over 200 tourism professionals and representatives of NGOs,  Ortún laid out the Commission’s vision for tourism policy development and actions in the coming years.  “The ‘Key Enabling Themes’ (KETS) for the future of European Tourism include accessibility, as a permanent element”, said  Ortún.   He pointed to the Commission’s continued focus on quality, sustainability and reaching new tourism markets, particularly the seniors market.   As the fifth largest sector in the European economy, tourism should be seen as a key driver of growth and jobs – and therefore deserving of wide recognition and support from Member States and the European Union as a whole.  “Mainstreaming accessibility means that access for all citizens has to be integrated in all our tourism activities at every level”, Ortún concluded.

 Source: European Network for Accessible Tourism (ENAT).  Follow on Twitter: @EUaccesstourism  @EU_enterprise