Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

UK.  The South West Tourism Excellence Awards 2011/12 have praised Bath & North East Somerset Council’s Roman Baths for the improved accessibility it offers all visitors.  The Romans Baths received a “Highly Commended” in the Access for All award section in recognition of recent development work carried out by the Council to improve access in a wide range of ways and make the experience more inclusive for people with a wide range of different needs.  Councillor Cherry Beath (Lib-Dem,  Combe Down), Cabinet Member for Sustainable Development, said: “Physical
accessibility at the Roman Baths has improved enormously with the installation of two new lifts and a complete change in the way visitors can move around the site. Understanding of the ancient monument has also become easier for our visitors with new displays and improved interpretation throughout, and there is a wide range of visual prompts that everyone can recognise.

“We have new interpretation for blind and visually impaired visitors with many tactile exhibits. There is a dedicated British Sign Language audio guide, an inclusive personal audio guide in eight languages, and tours for English and French speaking children. The judges even took into account the inclusive way that we cater for people with particular dietary needs in the Pump Room restaurant.”

The Global Disability Rights Library (GDRL) – on which Access Tourism New Zealand has a link – now provides more content than ever. There are now nine information portals which provide materials on topics relevant to the needs of Disabilities Organizations, government officials, professionals, grassroots advocates, and others working to improve the lives of people with disabilities. An on-line version of the library is available. An off-line version is also stored inside eGranary Digital Libraries for delivery to developing countries where Internet access is limited. The GDRL team is now no longer accepting applications to receive an off-line eGranary for 2012. However, organizations interested in receiving notification of future opportunities can submit their full contact information here. The GDRL project is a joint initiative of the U.S. international Council on Disabilities and the University of Iowa WiderNet Project supported by the U.S. Agency for International Development.

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

Leicester City Council has joined online access guide DisabledGo to provide a guide
to Leicester for anyone who wants to know more about disabled access in the area.  The guide covers more than  1,000 venues including cinemas, hotels, parks, leisure centres, council offices, high street stores, restaurants, and tourist attractions, amongst other things.  The guide will enable people to find out not only whether venues have accessible toilets or parking close by but also specific details such as whether there are tactile or Braille markings in lifts or on doors, the dimensions of toilets, the positioning of fixtures and fittings, and whether they can request information in large print or Braille.

Commenting on the launch of the guide, Dr Gregory Burke, Chief Executive of DisabledGo noted that it will make a real difference to both residents and visitors to the City who have access concerns, empowering them to find services and venues that suit their own specific requirements.  The online guide will provide benefits for business too, helping them reach more customers by publicising the access they offer.

Current figures estimate that there are 11 million disabled people in Britain who spend £80 billion each year, numbers that every business should take notice of. All businesses that take part also receive Disability Awareness Manuals, designed as a 20 minute introduction to disability and access.

All of the information provided in the online version of DisabledGo-Leicester will also be available on the ‘Looking Local’ service on the red button on local TV, so that if people don’t have access to a computer at home, they can still get the information they need.

Hotel News UK reports that hoteliers throughout the United Kingdom have made strides to boost the number of accessible rooms in recent months as London gears up for the Olympic and Paralympic Games.  In doing so, they hope to capitalize on the more than £2-billion (US$3.2-billion) tourist segment for disabled people.  There are more than 1,540 hotels and bed and breakfasts listed on the Government-backed Inclusive London website, which was launched in March 2011 to promote accessible rooms to all tourists visiting the city. There are a further 122 accessible hostels.

A lot of work has gone into improving accommodation access, says Ufi Ibrahim, CE of the British Hospitality Association.  “We’ve been working with tourism organization Tourism for All to raise awareness.  Many hoteliers in London have been doing sort of small quick fixes in order to enable some rooms to be usable for people who have accessibility problems—ramps, for example.”

Other changes are more long-term.   InterContinental Hotels Group, which has 294 accessible rooms in London, invested more than £12 million (US$19.3 million) seven years ago into its portfolio to ensure compliance with the Disability Discrimination Act. The resulting efforts saw the inclusion of tactile signage and ceiling track hoists in select locations. IHG also requires all employees to undergo training programs on how to accommodate guests with disabilities, both during orientation and then once every six months for review.

By summer 2012, there will be 2,667 accessible rooms in London, 1,392 of which will be wheelchair friendly.  But with a potential market of 78 million American and 75 million European disabled visitors, friends and families according to VisitEngland, it is uncertain whether supply will meet demand, Ibrahim said. Hoteliers are ramping up development efforts in an attempt to do just that. Premier Inn plans to open four additional properties before the Games. The group also recently opened the London Stratford Premier Inn, the first among the company portfolio to offer fixed tracker hoisting mechanisms. Hilton Worldwide encourages development of accessible rooms through a flexible room layout, said Alex Humphrey, senior manager of safety and security for the U.K. and Western Europe. “Each hotel has the ability to customize rooms with accessibility equipment to increase the number of accessible rooms, in addition to providing dedicated equipment for those guests with hearing impairments,” he said.

All businesses with at least one employee will have to comply with the Accessibility for Ontarians with Disabilities Act (AODA) Customer Service Standard taking effect Jan. 1, 2012.  These standards include that businesses are required to develop customer service policies and procedures for serving people with disabilities, to train staff, volunteers and contractors to serve customers with disabilities, to let customers with disabilities provide feedback on how their needs have been met, to establish a process to respond and take action on any complaints, and to have a policy on allowing people to use their own assistive devices (e.g. screen reader, cane, wheelchair, oxygen tank) to access a business’s goods and services.  This includes accessing menus.  Currently, some Ontarian restaurants offer large print or braille menus, but these can not be read by all guests. Others put their menus on their website as a PDF, which is not accessible to some.  Still others put menus on Facebook – which is notoriously inaccessible.

Now Ontarian restaurateurs have a solution in aMENU  -  a website developed by Geoff Collis – where  participating restaurants can place their menus so that they can be accessed not only with assistive devices but portable devices such as mobile phones.   Menus can be read before a patron even gets to an establishment.   The first restaurant leading the way by participating is Macy’s Diner & Delicatessen in Mississauga.  Owner Hans Sturzenbecher has clearly understood the need for accessibility in all aspects of his establishment and is the first restaurateur to have his Accessible Menu coded for accessibility on the site so that Ontarians, visitors, or tourists with disabilities and mobile phone users can access it with their assistive devices either at home, en route or in the restaurant itself. Restaurant owners wishing to know more about this initiative can access a presentation, contact aMenu, or visit their website.

The Royal New Zealand Foundation of the Blind (RNZFB) has produced a set of best practice guidelines on accessible signage with the aim of ensuring signs are readable by blind, partially sighted and deafblind people. The RNZFB is New Zealand’s main provider of essential sight-loss services, and has 11,500 members.   Every year approximately 1,200 New Zealanders become RNZFB members after experiencing serious sight loss.

The new Accessible Signage Guidelines are free to download through the RNZFB website at www.rnzfb.org.nz/signage    The guidelines provide advice and technical specifications to make sure that clear print and braille signage is accessible. RNZFB Braille Awareness Consultant, Lisette Wesseling, says an accessible sign is one that everybody can read and understand, whether they read using sight or touch. “At least 11,500 New Zealanders are blind or partially sighted and 125,000 people over 40 have significant sight loss that affects their ability to do everyday tasks like reading.

“The information conveyed by signage is important to all people, including those with sight loss. Accessible signage says ‘you are welcome!’ and ‘your safety matters’,” Lisette says.  Any sign relating to a specific function or location in a building should have an accessible sign, for example a Fire Exit, or a Lift. Signs containing a large amount of information such as menus, patient advice, and detailed operating instructions may be more effective if produced in a braille or large print booklet.

It is hoped that business and organisations take advantage of these guidelines to help improve the accessibility of their environments.

What is an accessible sign?

An accessible sign is one that everybody can read and understand, whether they read using sight or touch. An accessible sign should have:

• High colour-contrasted print which is raised on the surface of the sign plate.
• The equivalent text in braille.
• Raised pictures (pictograms) if appropriate. Pictograms alone are not enough, always use text as well.

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Knoxville, Tennessee is looking to improve information about access to restaurants in the area.  The Access Knoxville Project is a partnership between the University of Tennessee and the disAbility Resource Center, and trained volunteers to survey local restaurants using a survey form as a guide.  They looked to see how “friendly” restaurants are  to people with all types of disabilities, said Nathan Hulling, a disability advocate for DRC. The Access Knoxville survey has a standard rating system of Limited, Good, and Wow access, and so far, results are in for thirteen restaurants.   Restaurants get a letter from Hulling explaining their rating and sometimes uggesting changes.  Those with a Wow access rating receive an Accessibility Certificate, which they can display.

The Knoxville project is modelled after a similar program in Nashville, whose key  partners included Tennessee Disability Pathfinder, a project of the Vanderbilt Kennedy Center for Excellence in Developmental Disabilities which donated staff
time and office supplies. The Nashville Conventions and Visitors Bureau agreed
to post restaurant accessibility ratings on their website – so far there are 24 such
ratings. Since 2010, the project has xpanded its website to include accessibility-friendly information about hotels, transportation services, and entertainment attractions, in addition to restaurants.

Auckland Transport is introducing a number of initiatives to help make public transport more accessible to a wider range of people. The initiatives are part of a long-term focus on improving accessibility to transport for people who currently find it difficult to access public transport for a range of reasons, for example limited mobility, various and different impacted abilities due to age, vision impairment.  The aim is to provide safe, accessible transport services for as much of the Auckland population as possible. It includes the whole travel experience from when someone seeks to access information about their travel options until they arrive at their destination. The first improvements are focused on better customer information on public transport services and facilities. Some are already available and others will be progressively introduced over the next months.

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The John F. Kennedy for the Performing Arts and partners are holding a conference on Leadership Exchange in Arts and Disability (LEAD) in August.  LEAD has been engaging cultural administrators from around the world in a conversation on accessibility, disability and inclusion for more than 10 years. Two days of conference are preceded by three days of relevant pre-conference workshops. The conference is aimed at cultural organizations such as museums, galleries, and theatres, and at state and local governments, universities and colleges and anyone involved in the arts with an interest in access for people with disabilities. It will consider a broad range of access topics, such as web accessibility, social media, captioning in theatres, the Americans with Disabilities Act, access evaluations, staff and volunteer training, effective access planning, effective communication for people who are blind/low vision, and/or deaf/hard of hearing, audio description, funding, grants, and much more.  LEAD is a professional network focused on expanding the breadth and scope of accessibility services and programming across the USA and around the world. The network:

• explores practical methods for implementing accessibility in cultural environments;
• communicates information about arts and accessibility, and;
• shares resources and knowledge among professionals in the field of accessibility.

 A variety of helpful tip sheets can be found here.

The Annals of Leisure Research is seeking papers for a special issue that examines the inclusion and citizenship of people with disability in “cultural life” (recreation, leisure, the arts, sport, or tourism).  The purpose is to:

a)      clarify what the terms inclusion and citizenship mean in different cultures;

b)      to place inclusion and citizenship to ‘cultural life ‘(recreation, leisure, the arts, sport or tourism) across discourses relating to economic, social and environmental contexts that affect people with disabilities participation; and

c)       to discuss the terms inclusion and citizenship from the ideological frameworks of government, researchers, providers of service or disability advocacy groups.

Submissions are sought from the consumer (demand), providers (supply) and coordination/regulation (government) sector perspectives. The guest editors invite interested researchers to contribute theoretical, methodological or empirical papers related to the theme of this Special Issue. The topics of potential papers include but are not limited to:

• The role of inclusion and citizenship in the construction of ‘cultural life’(recreation, leisure, the arts, sport or tourism) environments and experiences;
• What is the impact of inclusion/exclusion on the person and their experiences?;
• The social and/or cultural construction of inclusion in ‘cultural life’(recreation, leisure, the arts, sport or tourism) activities and experiences;
• The role of inclusion in the construction of cultural, sub cultural and personal identities of different societies;
• The role of inclusion in the construction and/or deconstruction of the intersection with gendered, ethnic and sexual identities within the experience of ‘cultural life’(recreation, leisure, the arts, sport or tourism);
• How experiences of inclusion compare and contrast between different dimensions of disability (e.g. mobility, vision, hearing, cognitive, sensitivities etc.);
• The impact of inclusion and citizenship within space and place making

Important Dates:

• Abstract deadline: 30 June 2011 to Jerome(at)dal.ca
• Notification of acceptance of abstracts deadline: 1 August 2011
• Submission for double-blind reviewing process: 30 November2011
• Review Process Notification: 30 January  2012
• Special issue publication: June or December 2012

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Historic Richmond Town is New York City’s living history village and museum complex. Visitors can explore the diversity of the American experience, through the lives of ordinary people, who struggled, survived, and thrived from the colonial period to the present.   Many of the buildings are original to the site, while others have been relocated from throughout Staten Island, New York. The complex has excellent access facilities.  There are designated parking spaces, American Sign Language Tours on the first Sunday of every month, Braille way-finding labels on all floors, handling of certain objects for the visually impaired, and full accessibility to wheelchair users.  Service animals are welcome in the musem and all historic buildings, and there are accessible restrooms.

In a first for New Zealand, The New Zealand Tourism Research Institute at Auckland University of Technology has created a Research Programme Area in Access Tourism headed by Sandra Rhodda. 

 NZTRI’s Access Tourism programme aims to research and develop Access Tourism in NZ.  Access Tourism is tourism, travel, and hospitality for people with permanent or temporary disabilities, seniors, parents with strollers, and any person with a need for improved access.  This is an interdisciplinary research area that addresses the challenges and opportunities presented by Access Tourism.

The Access Tourist already represents a sizeable proportion of our tourism markets.  Between 17 and 20% of the population in our main markets already report a disability, and this percentage is bound to grow because the large Baby Boomer cohort is ageing and disability increases with age.  Those aged 45 or older already comprise almost half of our domestic and international visitors (and over 70% of our cruise ship visitors).

Areas of interest include:

• Research and policy development
• Understanding the Access Tourism market
• Awareness promotion and education of government and industry to the potential of Access Tourism
• Access Tourism product development and marketing in NZ
• Promotion of cooperation in a developing Access Tourism sector, including in the public and private sector
• Access Tourist satisfaction and motivation
• Economic and social benefits of Access Tourism
• Access Tourism as an important factor in tourism sustainability
• Relationship of Access tourism to Health, Wellness, and Medical Tourism
• Opportunities for Access Tourism legacy development around major events such as RWC2011

Guest Article by Veroniek Maat, MSc Leisure, Tourism and Environment, The Netherlands

The necessity of developing an accessible tourism industry is recognized by a wide range of tourism academics and is increasingly recognized by international organizations such as the World Tourism Organization (UNWTO). A part of this development will be the creation of easily-recognized universal system of accessibility symbols.  This report looks at a wide range of accessibility communication systems currently being used in ten countries from Europe, North America, the Middle East, and the South Pacific. An evaluation of each systems shows that organizations often use the same symbols but imbue them with different meanings and add other symbols to imply more details about the exact accessibility level. Additionally, assessments of venue accessibility are done using different rating systems and are confusing in practice. The majority of organizations do not clearly indicate who judged the level of accessibility and for this reason the accuracy of the assigned symbols may not be verifiable. Organizations that do state the assessors refer to trained volunteers and students or the venue occupiers themselves.   For the full report, go to the New Zealand Tourism Research Institute website.

NZTRI staff at the conference

Podcasts of the presentations made at the inaugural Access Tourism New Zealand conference held in Auckland yesterday are now availabe on the NZ Tourism Research Institute website.  Presentations include those made by Sandra Rhodda, Director of Access Toruism NZ (talking about Access Tourism and New Zealand), Minnie Baragwanath(Access Tourism in Auckland), Diana Palmer (World Access Tourism), Bill Forrester (Inbound Tourism and Access Tourism), Mary Schnackenberg (The tourist with vision disabilites), Chris Peters (Tourism and the deaf or hard of hearing), Alexia Pickering (A wheelchair users experiences), Kathy Olsen (Accessible websites and information), Chris Ross (Transport and the disabled), and Auckland Disability Law (Legal aspects of Access Tourism).

Disabled World points out that Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web. Web accessibility also benefits others, including older people with changing abilities due to aging.  “Government departments in most countries are required by law to provide accessible websites and in the UK it is law that websites must be accessible to the disabled, including the blind.”   How can a blind person view a website?  They use Screen Readers to identify and interpret what is being displayed on the computer screen, which is then represented as text-to-speech, sound icons, or a Braille output device.  Most Web sites and Web software make it difficult or impossible for many people with disabilities to use the Web. As more accessible Web sites and software become available, people with disabilities are able to use and contribute to the Web more effectively.  According to current figures, disabled users make up around 10-20% of the population of most countries, and this percentage will increase as the population ages and experiences increasing disability.   Therefore it is imperative that businesses improve access to their websites if they are not to lose out on this increasing market.   For a huge list of resources on web design and accessibility, see the University of Minnesota Information Technology Systems and Services page.

Matt Zalen writes in the Jerusalem Post that the Israel Tourism Ministry is allocating NIS 15 million yearly (about US$4 million at time of writing) to improving wheelchair accessibility in tourist sites. The results of this investment are impossible to ignore. Hotels, beaches, national parks, theatres, museums – essentially all the makings of a perfect tour – are progressively becoming more accessible. The Israeli Planning and Construction Law of 1995 mandates that all new public buildings are required to be fully accessible to the disabled, and an upcoming law will mandate that hotels built before 1995 must also cater to the needs of people with disabilities within five years through renovations.  For information about Access Tourism destinations in Israel, visit Access Israel.

Research which led to the setting up of the Sydney for All website has been described by Simon Darcy of University of Technology Sydney in an article for eTurboNews.  The article – and an accompanying video – focus on experiencing Sydney from the point of view of the Access Tourism market.  The research looked not simply at what tourists with disabilities  ‘can’ or ‘can’t do,’ but at the quality of experience they have when they partake of Sydney’s quintessential tourism attractions.  The starting point of the study was to consider what any tourist visiting Sydney would  want to experience.  The next step involved discovering 20 accessible destination experiences that could be accessed by tourists with disabilities.  The Sydney For All website was created to provide quality information for visitors with access needs.  The website has received 20,000 hits from 110 countries in the last 18 months.  The report arising out of the research – Visitor Accessibility in Urban Centres – points out that tourists with access needs already account for 11% of tourist spending in Australia.

The report also uncovered opportunities for deeper understanding of the experience of tourists with access needs and to improve the service offerings. One bugbear, particularly for mobility-impaired travelers is finding suitable and enjoyable accommodation.

Cape Town is making sure that hotels, stadia, transport, and transport hubs in the city are fully accessible to people with disabilities (PwDs), not only for the FIFA World Cup, but for decades to come.  Cape Town Tourism chief executive Mariette du Toit-Helmbold says that “ World Cup has provided us with the perfect opportunity to ensure that our city is accessible to disabled visitors. Extensive efforts have been made to ensure disabled visitors can access not only World Cup stadiums, but also public transport, hotels and other facilities. I believe disabled visitors will see for themselves that Cape Town has left no stone unturned in its quest to make the city accessible to them and Cape Town Tourism wishes them a thoroughly enjoyable stay in the Mother City. “

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A study based on data from the American National Health Interview Survey has reported that the number of middle-aged Americans mobility-related disabilities is on the rise. More that 40% of Americans aged 50 to 64 reported having problems with at least one of nine physical functions, and many reported difficulty with more than one. The National Health Surveys are conducted annually and include up to 15,000 interviewees each year.