VisitEngland is that country’s national tourist board. Its role is to grow the value of tourism by working in partnership with the industry to deliver inspirational marketing campaigns and to provide advocacy for the industry and visitors. The organisation’s work is underpinned by robust research and customer insights. VisitEngland has for a number of years been at the forefront of developing accessible tourism for people with disabilities and others who need better access to tourism, travel, and hospitality. It has carried out a number of initiatives in this area (search here), and annually gives an “Access For All” award at its Visit England Awards for Excellence” celebrations. Recently, VisitEngland received funding from the European Commission to develop accessible tourism, and is currently part way through an “Access for All” project, developing and promoting 7 high quality accessible tourism itineraries.
This year – as part of English Tourism Week 2015 (14-22 March), VisitEngland will be holding a conference on achieving access for all in tourism venues. Unlocking the Purple Pound will be held in partnership with Sandcastle Waterpark in Blackpool on Wednesday 18th March. Sandcastle won the 2013 Gold Award for accessible tourism. The free event will help business owners and managers improve their facilities and services for disabled people and those with other accessibility needs – a market now worth £12.4bn to England’s tourism industry.
With more than 1 in 6 visitors to England likely to have an impairment and a massive 31% uplift in the number of domestic holidays taken by the 55+ age group since 2006, the business case for improving accessibility has never been more compelling.
Sponsored by Aveso, the programme is packed full of practical tips and expert insights, including an Access Statement workshop, top tips for accessible marketing and tailored sessions for attraction and accommodation businesses.
Follow on Twitter: @VisitEngland @VisitEnglandBiz @AvesoCP