Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

The European Union Agency for Fundamental Rights (FRA), the Danish Ministry of Social Affairs and Integration (SM), and the Danish Institute for Human Rights (DIHR) are holding a conference on the autonomy and inclusion of people with disabilities 7-8 June in Copenhagen.  This international conference will bring together disability experts from civil society including disabled people’s organisations, representatives from national human rights institutions, researchers, and policy makers at the EU, national and local level. The conference will allow participants to discuss the disability work of the FRA, DIHR and the Danish Ministry. The FRA’s latest disability reports, which will be presented during the event, will give an overview of the EU situation. There will also be concrete examples from Denmark and other Member States to illustrate the state of affairs nationally. Participants will be able to discuss practical suggestions and network with others working on disability rights.

Accessible and inclusive tourism has been little researched or developed in New Zealand (NZ).  One study published in 2007  showed that tourism operators do not understand this market, think it insignificant, and think their businesses accessible when they are mostly not.  Erroneous access information is often given to potential visitors with disabilities, buildings housing tourism information sites are often inaccessible, and tourism websites – including a government-run website – are often difficult or impossible to access.  In addition accessible tourism is not part of NZ’s tourism strategy.  This is in spite of the fact that comparatively rich Baby Boomers and seniors were- recently recognized by the Ministry of Tourism (MoT – now part of the Ministry of Economic Development) as NZ’s largest domestic market, and recognized by them as a market with members who may not travel because of health and disability concerns (Segmentation Report).

On the local level, while two or three councils have begun to include considerations of access in tourism information (albeit mostly through business self-assessment of access), most councils have no plans to develop accessible tourism (council survey).  Only about half of Regional Tourism Organizations (RTOs) know of the few accessible tourism businesses in their area, and few promote these businesses as accessible.  Only two of the  approximately 30 RTOs (and one of the approximately 80 councils) sent a representative to the first NZ accessible tourism conference in October 2010, showing that there is still little interest in this sector.

While no-one from the MoT –  or from its promotional agency Tourism NZ – attended that inaugural  conference, the central government – spurred on by holding the Rugby World Cup in 2011 – funded an NGO called Be Accessible to (amongst other things) create and administer access assessments of businesses.  In a major step forward, about 20 accommodation businesses, 70 activities and attraction), and 50 eateries and retail outlets have been assessed and listed on their website.  These are predominantly Auckland businesses, but the Auckland council tourism website does not carry or link to this information.   Be.Accessible has also posted access tips, a toolkit, and checklists.

The most recent NZ research – funded by the NZ National Foundation for the Deaf (NFD) and undertaken by the NZ Tourism Research Institute (NZTRI) and by AccessTourismNZ – examined the tourism, travel, and hospitality experiences and needs of local and international people with hearing loss.  The research shows that they travel for the same reasons as others, mostly travel with others, and would like to travel more but are prevented from doing so by cost and concern that their hearing needs will not be met.  Their most important access travel needs are good customer service, staff who have a “can-do” attitude, and reliable information about access for people with hearing loss, which they often find wrong or misleading.  The majority (90%) of NZ respondents and over half (55%) of international respondents feel that the level of service in the NZ tourism industry for visitors with hearing loss needs to be improved.

Apart from the work mentioned above, no other research on accessible tourism in New Zealand has been carried out.  In fact, there is more interest overseas in what NZ accessible tourism is like than there is in this country.  For example, the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) sponsored AccessTourismNZ to talk about the NZ situation at an internationa conference in Japan in 2010, and ENAT and Fundacion ONCE did so for an international conference in Spain in 2011.  In NZ, there is little will to understand, discuss, attract, and accommodate this large and growing market.

An older, more extensive report on the state of accessible tourism in New Zealand is available here.

Members of the European Network of Accessible Tourism (ENAT) are leading a workshop on accessible tourism in Jeddah, Saudi Arabia and participating in the Saudi Travel Market conference in Riyadh today.  The conference highlights the investment opportunities and the available potential in the Saudi Travel and Tourism Investments Market, and covers the tourism development strategies related to the business sector. Saudi Arabia generates a combined annual tourism market of 10.4 billion Euro, and is one of the top 22 inbound travel markets in the world. Inbound tourism has risen by 11% over the last two years. Saudi Arabia’s tourism industry is greatly under served and requires billions of Saudi Riyals in investment to develop to its full potential and is poised for extensive expansion and growth.

Accessible Tourism for All will be the theme of an evening workshop session at the conference in Riyadh on 3rd April and at a one-day Workshop in Jeddah.   The workshops are being held under the auspices of the Saudi Commission for Tourism  and Antiquities and the Jeddah Chamber of Commerce, respectively, and with the  participation of the Arab Tourism Organisation and the Prince Salman Centre for  Disability Research, amongst others.  Workshop speakers will present and discuss their experiences, research results and strategic plans from countries, destinations and attractions in Europe and the Middle East, showing how accessibility for people with disabilities and other specific requirements is being integrated in all parts of the tourism value chain.  They will discuss experiences and strategies with the Arab tourism sector, public authorities, chambers of commerce, researchers and NGOs.

The 13^th International Conference on Computers Helping People with Special Needs (ICCHP) will be held July 11-13 at the University of Linz, Linz, Austria.  One of the thematic sessions is “Accessible Tourism’, which will be chaired by Franz Puhretmair and Kerstin Matausch (Competance Network), and Dimitrios Buhalis (Bournemouth University). The session will provide a forum to discuss major issues, identify barriers, technologies, strategies and approaches to promote accessible tourism.  Papers will consider aspects of

•  eTourism and disability
• Accessible Tourism websites and accessible Tourism Information Systems (TIS)
• Accessibility information in modern TIS Accessible Travel and Leisure holidays
• Accessibility information / guidelines / audits for tourism products
• Usability and user-interface studies
• Economic evaluations of Accessible Tourism
• Technologies and applications supporting Accessible Tourism
• eAccessibility,
• Universal Design and usability
• eInclusion
• Case studies of eTourism applications for the disabled markets, as well as
• the usage of technology for facilitating disabled tourists before and during their visit

The European Network for Accessible Tourism (ENAT) has welcomed the initiative of the European Commission for choosing “Accessible Tourism Destinations” as this year’s theme for the European Destinations of Excellence Awards. A Call for Proposals invites National Tourism Authorities in EU Member States and associated countries to organise competitions to select the best small, “non traditional” destinations that provide an outstanding offer for tourists regardless of their physical limitations, disabilities or age. “Non traditional” is defined as a destination where the visitor density rating is from “low” to “very low” in comparison with the national average.

The Commission proposes to reward those destinations which have developed a tourism offer based on an overall approach to accessibility for tourists regardless of their physical limitations, disabilities or age. The following aspects of accessibility could be considered (a non-exhaustive list):

• barrier-free destinations (infrastructure and facilities);
• transport (by air, land and sea, suitable for all users);
• high quality services (delivered by trained staff);
• activities, exhibits, attractions (allowing participation in tourism by everyone);
• marketing, booking systems, web sites & services (information accessible to all).

National tourism authorities can receive up to 75% co-funding to support their national competitions, to be held during 2012-13.  Winning destinations and 4 runners-up per country will be invited to join the EDEN Network Association which is made up of the winners and runners up from the 5 previous years’ contests. They can then be promoted through the EDEN Network’s Website.  The EDEN Network “brings together winning EDEN destinations to harness their combined energy and passion for sustainable tourism and promote the rich variety of Europe’s lesser-known holiday destinations. The network facilitates networking between winning
destinations and provides an open platform for discussion and the sharing of best practice and information around tourism and sustainability”.

Main source: ENAT

The years of work by a number of bodies in improving access in London in the lead up to the London Olympics and Paralympics (27 July-9 September) is now very evident. The Olympics and Paralympics will bring an extra 11 million visitors to London. Here are just some of the developments.

Transport for All in the UK (TfA), an NGO that has been working for two decades to further the cause of accessible transport in London today launched its new accessible transport information pages.   The Getting to the Games page is aimed at people who want to know how to access each of London’s transport services during Games time, including accessible parking and travelling into London from other areas of the UK. The Avoiding the disruption page contains information for disabled and older Londoners who want to get around as usual during the Olympic and Paralympic Games.

Access and facilities at each train station can be found on the National Rail website (station tool), and the website also has an Accessible Rail Travel page.  There is a journey planner available on the London 2012 site, which includes estimated journey times, and a place to download a complete map of all London’s train and tube services, including accessible stations.

Inside all venues, there will be a Games Mobility Service. They will provide wheelchairs, powered wheelchairs and scooters. They can also assist visually impaired visitors to their seats.  Vehicles at all venues can be pre-booked until mid-April. After that, vehicles can be requested on arrival at a venue on the day, on a first come, first served basis.

Inclusive London  (The Greater London Authority and Direct Enquiries) also have produced and access guide to all of the Olympic venues with a key to the meaning of symbols used.  Direct Enquiries, The Nationwide Access Register, was developed in partnership with RADAR and the Employers’ Forum on Disability to provide people with information about disabled access in buildings and premises all across the UK. The register has expanded since its creation to include additional information for parents such as pushchair access.

Inclusive London also has on its website information about accessible hotels, restaurants, pubs, entertainment and attractions, healthcare, shopping, and public services. It also provides information about these facilities around Great Britain.  Another website with invaluable information about access in London and in the UK is Tourism For All.  Well worth a visit.

The Sydney New Year’s Eve event continues to be one of the largest fireworks displays in the world and the world’s most watched New Year’s Eve celebration. As such, access to the various NYE events is critical to enable full enjoyment and participation of people with disability in the celebrations.  The NGO People with Disabilities Australia (PWD, Twitter: @PWDAustralia) participated in the consultations conducted by the City of Sydney, which resulted in a number of initiatives to improve the accessibility of this event in 2011.

These initiatives included:

• Development of a Sydney New Year’s Eve Action Plan’ in consultation with the disability sector to address the accessibility of the New Year’s Eve events in the Sydney CBD;
• First time audio description of the fireworks, broadcast on digital radio NYE2011;
• Improvements to physical access at the NYE viewing sites;
• Development of an  ‘Accessibility Map’ and other accessibility-related information about the events made available on the City’s Website;
• Auslan Interpreters at the Lord Mayor’s Party and Picnic events;
• Increased and improved way-finding signage;
• Making available a range of ways in which people with disability could contact the City prior to the event to discuss their requirements on an individual basis;
• Development of a new email address to improve access to information on accessibility (available here);
• Development of a ’Feedback Form’, which is available on the City’s Website to allow opportunity for people to comment on 2011  events and to have input to planning for the 2012 NYE Events

Many of these initiatives were the direct result of feedback from disability stakeholders who participated in the consultations.  The Sydney New Year’s Eve Team will be reviewing the Accessibility Action Plan through a consultation process during 2012 and PWD will continue to provide input to this process. For more information or to be included in the consultation process please email the City of Sydney’s New Year’s Eve Team at the email address listed here.

PWD recognises the key role that Local Government plays in providing opportunities for people with disability to access and participate in their communities, and we will continue to work with all levels of Government to facilitate accessibility to community events, services, facilities and infrastructure.  For more information on PWD’s consultancy and training services that PWD provides to Local Government, contact Samantha French, Advocacy Projects Manager on one of the numbers or the email address listed here.

Source: PWD bulletin.

Carlo Fidanza, European People’s Party (EPP) Group member in the European Parliament recently proposed a project on accessible tourism which will soon become a pilot project of the European Commission.  The proposal came at a meeting in Brussels which looked at accessibility of destinations, accommodations, and information within the EU’s new tourism strategy.  It was proposed that these “become fully accessible to people with disabilities, so that they become tourists not only in name, but in their own right and increase their travel requests. This does not only represent the protection of a right but also the investment in a very strategic area of the economy”.   The EPP Group is by far the largest political group in the European Parliament with 271 Members. The meeting was chaired by Adam Kosa MEP and Rosa Estaras Ferragut MEP – with the participation of the Vice President of the European Commission Antonio Tajani.

“Tourism policy in relation to disability offers a great opportunity to develop employment in the tourism sector. Business strategies and policies should encourage the development and professionalization of accessible tourism. That’s one key to improving the sector’s competitiveness and the attractiveness of destinations” said Estaras Ferragut

For further information:
Carlo FIDANZA MEP, Tel: +32-2-2845168
Ádám KÓSA MEP, Tel: +32-2-2845208
Rosa ESTARÀS FERRAGUT MEP, Tel: +32-2-2845163

Elisabetta Montano, EPP Group Press and Communications Service, Tel: +32-478-933978

@EPPGroup

The II InTourMarket (International Accessible Tourism) Conference will be held in Moscow on 19 March, 2012. The Conference –  supported by the Russian Government and the World Tourism Organization (UNWTO) –  will be held in connection with the VII International Travel Fair “Intourmarket (ITM)” at the IEC Crocus Expo.  International experts, tour operators, insurance companies and airlines, charity funds and organizations are invited to participation and exchange experiences in the field of accessible tourism. The Conference aims to achieve realization of accessible tourism principles in Russia.  Invited speakers at this year’s event will include ENAT President Lilian Müller (Access Sweden) and Vice-President, Spyros Michailidis (EWORX S.A. Greece).  The conference is organized by ANTOR, Ministry of Sport, Tourism and Youth policy of the Russian Federation, Federal Agency for Tourism, “Intourmarket 2012″ Organizers office and Association of Tour Operators of Russia (ATOR) and Russian disability organisations (Intersectional Alliance of Handicapped People at State Duma of the Russian Federation, Russian Handicapped People society and others).  It is sponsered by the TV channel “Russian Travel Guide”.  Registration is on the INTOURMARKET website

ITB berlin (7-11 March) will have a keynote speaker and a panel discussion on accessible tourism for people with disabilities on 8 March.   The panel will include Carsten Cossmann, Head of Special Travel, TUI AG, Petra Hedorfer, CEO, German National Tourist Office DZT, Ulrich Homburg, Member of the Board – Passenger Transport, Deutsche Bahn AG, Dr. Rüdiger Leidner, Board Member, National Coordination Board Tourism For All (NatKo), and Lilian Müller, President, European Network for Accessible Tourism (ENAT). The session willl be moderated by Minou Amir-Sehhi, TV Host and Journalist, Minou TV.  ITB Berlin is the world’s largest travel show, with 170,000 visitors and over 10,000 exhibitors fro over 180 countries.

At the 9th February at a European Parliament Hearing on Accessible  Tourism, Mr. Costas Andropoulos, Head of the European Commission’s Unit:  “Support to Tourism Industry, CSR, Mutuals and Cooperatives“  announced that 1 million Euros will be allocated to stimulate “Tourism for  All” initiatives in 2012.

Areas in which actions will be taken include:

• Mapping the demand: What are the travel patterns  and exact needs of people with disabilities?
• Mapping supply: An EU-wide performance check  on major tourism facilities, services, accommodation, websites,…
• Improving skills: Understanding people’s needs – identify gaps in the current level of skills to cater for people with access  needs & dissimination of best practice in disability training
• Fostering awareness of the importance and the  potential of tourism for all, with a stakeholder conference in 2012, and EU  awards:
  • European Destinations of
    Excellence Network (EDEN) awards
  • Access City Award
  • A new access award for tourism operators.

Mr. Andropoulos closed his short presentation by indicating that the  Commission is interested in receiving more ideas for improving tourism  accessibility in Europe.

Further information

Accessible Tourism webpage  at the European Commission, DG Enterprise

Blog report about the event by JlagEurope

See also:  Presentation at the European  Parliament Hearing by ENAT Executive Secretary, Mieke Broeders (PDF document).

DisabledGo will sponsor the Access for All category at this year’s VisitEngland wards for Excellence.  DisabledGo is an award-winning disability organisation that has been in operation since 2000. They  produce detailed online access guides to a huge range of venues.  There have been nineteen quality applications for the Access for All category.  Welcoming DisabledGo’s sponsorship VisitEngland’s Chief Executive James Berresford said “We are delighted that DisabledGo with its outstanding reputation in providing up to date information on access to all types of facilities including tourism businesses have agreed to sponsor the Access for All Award. It is an honour to have them on board”.

In a video message from the industry Minister for Tourism and Heritage Jon Penrose MP underlined the importance of the Awards to tourism in general and tourism businesses in particular. “You, in the industry, are already well aware of the high contribution tourism makes to the economy as a wealth and job creator. I want, therefore, to concentrate on why participation in this awards scheme is important for your business in particular, and the industry in general.”

Auckland Art Gallery facade

Arts organisations and venues will become more accessible this year, thanks to eleven grants provided by Creative New Zealand for projects ranging from sign language interpretations and audio described performances to music workshops and concerts for disabled children and young adults, and improved physical access.   Totalling $30,000, the one-off grants are being administered by Arts Access Aotearoa through its Arts For All Programme, a partnership programme with Creative New Zealand. The aim of this programme is to work with representatives from the disability sector to support arts organisations, venues and producers to improve their access.

Stephen Wainwright, Chief Executive, Creative New Zealand said the one-off grants signal the organisation’s commitment to supporting improved access to arts events for all New Zealanders. They complement the publication Arts for All: opening doors to disabled people and the annual Big ‘A’ Creative New Zealand Arts for All Award.  “It’s great to see the range of projects and the organisations’ enthusiasm to build new audiences by making performances, facilities and information more accessible to disabled people,” he said. “I look forward to seeing the long-term impact of this investment and of Arts Access Aotearoa’s Arts for All Programme.”

Richard Benge, Executive Director, Arts Access Aotearoa said the one-off grants build on the work being done through the Arts For All Programme. They have also prompted valuable discussions with the organisations.  “I am very pleased to see the level of commitment and creative ideas coming from the arts community to improve access for everyone wanting to engage in the arts,” he said.

The eleven grant recipients will also contribute their own funding to their projects.

The grants will go to

• Auckland Art Gallery Toi o Tāmaki to increase access to its programmes, provide disability awareness training for staff, and provide a series of signed talks about works in its collection in 2012

• Auckland Theatre Company to install ramps in its premises and make its website more accessible to people with a visual impairment

• Capital E National Theatre for Children to provide signed performances of three different works in its 2012 programme

• Chamber Music New Zealand to present a workshop and concert in the Wellington Town Hall for disabled children and young adults so they can experience live music up close, and interact with musicians and their instruments

• Fortune Theatre, Dunedin to establish best practice methodologies for audio-described performances and present six audio-described performances in 2012

• New Zealand Symphony Orchestra to increase the number of its performances to students in special needs schools in Auckland

• Pablos Art Studios, Wellington to provide staff training for its tutors, enhancing their engagement with those studio’s artists who have visual, hearing or communication impairments

• Q Theatre, Auckland to develop an accessibility policy and action plan, promote its access to a wide audience, and provide disability awareness training for staff, board and management

• Silo Theatre, Auckland to provide signed performances of Tribes by Nina Raine, an award-winning work about the politics of communication for hearing, hearing impaired and Deaf people

• Studio2, Dunedin to display artwork by disabled artists to professional standards in its exhibition space

• Theatre Royal Charitable Trust, Christchurch to contribute to the installation of an accessible lift, catering for disabled patrons, to the upper levels of the Isaac Theatre Royal.

Source: Arts Access Aotearoa

Europe’s leading Accessible Travel organisation, Tourism For all UK is teaming up with the global travel community on Tripbod.com.  The aim is to find as many local people as possible with a knowledge of accessibility in their area to become ‘Tripbods’ and offer their local knowledge to visitors.  Tourism For All’s Carrie-Ann Fleming, says “it’s all about empowering truly independent travel. Connecting with a like-minded local Tripbod before you arrive means you get straight to the knowledge source you need. Disabled people already have all the knowledge they need gained from experiences, good or bad, to offer others with similar concerns invaluable local travel advice and information.”  Tripbod’s founder Sally Broom points out that every product listed on Tripbod has an accessibility rating.

The announcement comes within days of Easyjet hitting the news for two cases of discrimination against disabled travellers and Broom acknowledges the timeliness of the partnership. “These cases reflect poorly on the travel industry and we want to show another side of the story. 2012 is a massive year for travel in the UK and it would be both a shame and a failure if visitors are unable to enjoy fully their visit due to poor information.

Fleming adds, “The initial focus of the partnership will be on recruiting Tripbods in the UK with a knowledge of local accessibility, but the existing Tripbod network is global and we are welcoming everyone everywhere with a passion for independent accessible travel to join us. What’s more, we will be offering simple and effective training for Tripbods who want to help disabled travellers but need a bit more advice and support.”

Anyone interested to learn more can visit www.tripbod.com/accessibletravel
or email hello@tripbod.com.

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

The Turkish Federation of Disabled People (TSK), the Prime Ministry for People with Disabilities and Turkish Ministry of European Union Affairs will jointly host a “Cities Without Borders – Tourism Without Borders” conference 25-28 November 2011.  The conference will be held in Alanya. Turkey.  Speakers will come from Turkey, European institutions and non-governmental organisations. The European Network for Accessible Tourism (ENAT) will provide a number of speakers who will present European experiences and perspectives from different EU Member States.  They include:

• Ivor Ambrose, Managing Director, ENAT
• David Burgeon and Eddie Baret, Jaccede.com, France
• Roberto Vitali, Village for All, Italy
• Nicole Bosch, Travelhands.com, Germany
• Chris Veitch, Independent Tourism Consultant, United Kingdom

The draft programme in PDF format is available on the ENAT website.  For further information, contact ENAT, who will forward your enquiry to the organisers.

The seminar ‘Accessible Tourism’ at the World Travel Market 2011, organized by the European Network for Accessible Tourism (ENAT) and coordinated by Veroniek Maat (Accessible Travel Netherlands) attracted a good number of interested parties. Travel agents, students and consultants were among those who attended.   During the presentation the need for communication about accessibility was emphasized using recent numbers from consultants in the field. The eAccess+ project funded by the European Commission is a good example of improving awareness and improving e-accessibility.

Also, the need for better adapted interiors for accommodations was discussed. Magnus Berglund, accessibility ambassador at Scandic Hotels, explained how his hotel chain engages in accessibility. His presentation showed how other hotel chains can adopt an accessibility policy in order to meet the needs of all guests, including seniors and people with disabilities.  The many questions asked afterwards and the lack of time in which to answer them showed the increasing awareness of this issue among travel agencies.   Seminar slides will soon be available and published on the Accessible Travel Netherlands website.

Hotel News UK reports that hoteliers throughout the United Kingdom have made strides to boost the number of accessible rooms in recent months as London gears up for the Olympic and Paralympic Games.  In doing so, they hope to capitalize on the more than £2-billion (US$3.2-billion) tourist segment for disabled people.  There are more than 1,540 hotels and bed and breakfasts listed on the Government-backed Inclusive London website, which was launched in March 2011 to promote accessible rooms to all tourists visiting the city. There are a further 122 accessible hostels.

A lot of work has gone into improving accommodation access, says Ufi Ibrahim, CE of the British Hospitality Association.  “We’ve been working with tourism organization Tourism for All to raise awareness.  Many hoteliers in London have been doing sort of small quick fixes in order to enable some rooms to be usable for people who have accessibility problems—ramps, for example.”

Other changes are more long-term.   InterContinental Hotels Group, which has 294 accessible rooms in London, invested more than £12 million (US$19.3 million) seven years ago into its portfolio to ensure compliance with the Disability Discrimination Act. The resulting efforts saw the inclusion of tactile signage and ceiling track hoists in select locations. IHG also requires all employees to undergo training programs on how to accommodate guests with disabilities, both during orientation and then once every six months for review.

By summer 2012, there will be 2,667 accessible rooms in London, 1,392 of which will be wheelchair friendly.  But with a potential market of 78 million American and 75 million European disabled visitors, friends and families according to VisitEngland, it is uncertain whether supply will meet demand, Ibrahim said. Hoteliers are ramping up development efforts in an attempt to do just that. Premier Inn plans to open four additional properties before the Games. The group also recently opened the London Stratford Premier Inn, the first among the company portfolio to offer fixed tracker hoisting mechanisms. Hilton Worldwide encourages development of accessible rooms through a flexible room layout, said Alex Humphrey, senior manager of safety and security for the U.K. and Western Europe. “Each hotel has the ability to customize rooms with accessibility equipment to increase the number of accessible rooms, in addition to providing dedicated equipment for those guests with hearing impairments,” he said.

The 2011 M-Enabling Summit and Showcase for Mobile Applications and Services for Seniors and Persons with Disabilities will bring together leaders in the global emerging mobile accessibility eco-system to foster discussion and decision-making among mobile technology, aging and disability experts, and policy professionals in the United States and abroad. The Summit’s Inaugural Briefing Session, hosted by the Federal Communications Commission (FCC) will cover the latest legislative and regulatory steps taken by the United States and other countries on mobile accessibility. The event is presented by the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and E.J. Krause & Associates (in cooperation with the  International Telecommunication Union and the FCC.  Participants will include representatives from AT&T, Verizon, W3C, Daisy Consortium, the AAPD, AFB, and UNCRPD, amongst others.

Key tracks will highlight new innovations addressing the specific needs of users living with different types of disability, as well as major emerging market opportunities, such as accessible and assistive applications and solutions for travel and tourism.

“More than 5.4 billion mobile phones are in service today while, according to the latest WHO-World Bank Report on Disability, 1 billion persons live with disabilities – 54 million in the United States alone – including a large proportion of seniors,” said conference co-organizer Axel Leblois, Executive Director of G3ict. “The M-Enabling Summit will be the first opportunity for all stakeholders involved to participate in a groundbreaking sharing of experience among mobile industry, private sector leaders, senior and disability organizations, IT professionals, operators, apps developers, government, and accessibility experts.”

The Summit will be held in Washington D.C. from December 5-6, 2011 at the Gaylord
National Resort and Convention Center at National Harbor.

The World Travel Market is a major international travel industry event held over 4
days.  Last year, nearly 50,000 industry participants, and over 5000 exhibiting companies took part in the market.  This year, the market is being held on 7-10 November in London, and will have two seminars and an Advice Clinic on accessible tourism.  One seminar will cover the business case for developing Access tourism and will be chaired by John de Vial of the British Travel Association (ABTA).  The second seminar will be presented by members of the European Network for Accessible Tourism (ENAT) and will highlight market data and research findings.  The session will be introduced by Veroniek Maat, a one-time intern at the New Zealand Tourism Research Institute of Auckland University of Technology (NZTRI) and a contributor to Access Tourism New Zealand.  The advice clinic will be run by Brian Seaman of Tourism for All UK, and 15 minute one-on-one sessions are available by registering and selecting someone to speak to from a list of fourteen industry experts.