Access Tourism NZ TOURISM FOR PEOPLE WITH DISABILITIES, SENIORS, AND AGEING BOOMERS IN NEW ZEALAND AND WORLDWIDE

UK.  The South West Tourism Excellence Awards 2011/12 have praised Bath & North East Somerset Council’s Roman Baths for the improved accessibility it offers all visitors.  The Romans Baths received a “Highly Commended” in the Access for All award section in recognition of recent development work carried out by the Council to improve access in a wide range of ways and make the experience more inclusive for people with a wide range of different needs.  Councillor Cherry Beath (Lib-Dem,  Combe Down), Cabinet Member for Sustainable Development, said: “Physical
accessibility at the Roman Baths has improved enormously with the installation of two new lifts and a complete change in the way visitors can move around the site. Understanding of the ancient monument has also become easier for our visitors with new displays and improved interpretation throughout, and there is a wide range of visual prompts that everyone can recognise.

“We have new interpretation for blind and visually impaired visitors with many tactile exhibits. There is a dedicated British Sign Language audio guide, an inclusive personal audio guide in eight languages, and tours for English and French speaking children. The judges even took into account the inclusive way that we cater for people with particular dietary needs in the Pump Room restaurant.”

The Global Disability Rights Library (GDRL) – on which Access Tourism New Zealand has a link – now provides more content than ever. There are now nine information portals which provide materials on topics relevant to the needs of Disabilities Organizations, government officials, professionals, grassroots advocates, and others working to improve the lives of people with disabilities. An on-line version of the library is available. An off-line version is also stored inside eGranary Digital Libraries for delivery to developing countries where Internet access is limited. The GDRL team is now no longer accepting applications to receive an off-line eGranary for 2012. However, organizations interested in receiving notification of future opportunities can submit their full contact information here. The GDRL project is a joint initiative of the U.S. international Council on Disabilities and the University of Iowa WiderNet Project supported by the U.S. Agency for International Development.

The New Zealand National Foundation for the Deaf (NFD) is an NGO which promotes the interests of nearly half a million deaf and hearing-impaired New Zealanders. It has seven member groups.  Recently, it supported research into the tourism experiences, wants and needs of people with hearing loss.  It has now produced “Yellow Cards”, which provide clear, concise information to businesses on how to communicate with people with hearing loss.  The cards – in their plastic holder –  can be displayed  on public reception counters.   Currently, with funding from the ASB Community Trust, they are being distributed free in the Northland/Auckland region.  The cards help both the person on reception and the hearing impaired person to communicate effectively.  For the hearing impaired person, they are a reminder to tell reception that they have trouble hearing.  They remind the person on reception to:

• Face the person who has a hearing loss
• Speak slowly
• Not shout
• If necessary, write down the points they are trying to make.

Enquiries about the cards can be made on the NFD website.

The National Foundation for the Deaf in New Zealand (NFD) and the Deafness Forum of Australia (DFA) have signed a Memorandum of Understanding with the aim of promoting beneficial Australasian collaboration to achieve successful advocacy outcomes for people who are deaf or hearing impaired. The organizations will now be working together to remove barriers for the deaf and hearing impaired to full access and participation in society. This includes enabling successful communication such as captioning, sign language interpreters and note taking staff.

The DFA has come out in support of Mojo Mathers, the first profoundly deaf Member of Parliament in New Zealand, who has requested additional funding to cover the cost of note taking staff.   In Australia, deaf and hearing impaired MPs are able to access parliamentary information through hearing loop systems and in US Senate they have real-time closed captioning of all Senate floor proceedings.  “It is time for the New Zealand Government to come on board and fully support the needs of  people with sensory disabilities,” says Louise Carroll, CEO of NFD. “We can see from other countries that it’s not only possible but vital to make political communications and debates accessible to everyone.”

Source: Infonews

Auckland Art Gallery facade

Arts organisations and venues will become more accessible this year, thanks to eleven grants provided by Creative New Zealand for projects ranging from sign language interpretations and audio described performances to music workshops and concerts for disabled children and young adults, and improved physical access.   Totalling $30,000, the one-off grants are being administered by Arts Access Aotearoa through its Arts For All Programme, a partnership programme with Creative New Zealand. The aim of this programme is to work with representatives from the disability sector to support arts organisations, venues and producers to improve their access.

Stephen Wainwright, Chief Executive, Creative New Zealand said the one-off grants signal the organisation’s commitment to supporting improved access to arts events for all New Zealanders. They complement the publication Arts for All: opening doors to disabled people and the annual Big ‘A’ Creative New Zealand Arts for All Award.  “It’s great to see the range of projects and the organisations’ enthusiasm to build new audiences by making performances, facilities and information more accessible to disabled people,” he said. “I look forward to seeing the long-term impact of this investment and of Arts Access Aotearoa’s Arts for All Programme.”

Richard Benge, Executive Director, Arts Access Aotearoa said the one-off grants build on the work being done through the Arts For All Programme. They have also prompted valuable discussions with the organisations.  “I am very pleased to see the level of commitment and creative ideas coming from the arts community to improve access for everyone wanting to engage in the arts,” he said.

The eleven grant recipients will also contribute their own funding to their projects.

The grants will go to

• Auckland Art Gallery Toi o Tāmaki to increase access to its programmes, provide disability awareness training for staff, and provide a series of signed talks about works in its collection in 2012

• Auckland Theatre Company to install ramps in its premises and make its website more accessible to people with a visual impairment

• Capital E National Theatre for Children to provide signed performances of three different works in its 2012 programme

• Chamber Music New Zealand to present a workshop and concert in the Wellington Town Hall for disabled children and young adults so they can experience live music up close, and interact with musicians and their instruments

• Fortune Theatre, Dunedin to establish best practice methodologies for audio-described performances and present six audio-described performances in 2012

• New Zealand Symphony Orchestra to increase the number of its performances to students in special needs schools in Auckland

• Pablos Art Studios, Wellington to provide staff training for its tutors, enhancing their engagement with those studio’s artists who have visual, hearing or communication impairments

• Q Theatre, Auckland to develop an accessibility policy and action plan, promote its access to a wide audience, and provide disability awareness training for staff, board and management

• Silo Theatre, Auckland to provide signed performances of Tribes by Nina Raine, an award-winning work about the politics of communication for hearing, hearing impaired and Deaf people

• Studio2, Dunedin to display artwork by disabled artists to professional standards in its exhibition space

• Theatre Royal Charitable Trust, Christchurch to contribute to the installation of an accessible lift, catering for disabled patrons, to the upper levels of the Isaac Theatre Royal.

Source: Arts Access Aotearoa

In 2011, the New Zealand National Foundation for the Deaf (NFD) commissioned the New Zealand Tourism Research Institute (NZTRI) to conduct research into the tourism, travel, and hospitality experiences and needs of people with hearing impairments.   Hearing impairment ranges from slight hearing loss to total loss. The research was led by Dr. Sandra Rhodda, Research Programme Leader in Access Tourism. The research included two surveys, one for residents of New Zealand (“NZ”) and one for residents of countries other than NZ (called Internationals, or “Int”) who are deaf or have hearing loss.   The aim of the research was to find out what it is like to travel with hearing loss, how the travel experiences of hearing impaired people can be improved, to establish what people with hearing loss want in terms of tourism products and services, and to offer a better understanding of Access Tourism as a legitimate tourism market.  It also evaluated the case for the development of a ‘Hearing Tick’ for tourism businesses that cater for people with hearing loss.

In summary, the survey found that

• The top four reasons why NZ and Int respondents travel in general are: for enjoyment (84%/91%), to connect with friends, family or partner (84%/59%), to have new experiences (65%/72%), and for relaxation (53%/57%).  In other words, for the same reasons as people without hearing loss travel.
• NZ respondents on average took 7.18 overnight domestic trips during 2010; this is more than the number of domestic overnight trips (4.2) taken by NZers in general. NZ respondents took either one (30%), two (11%), or three or more (10%) international trips during 2010. Forty-nine percent did not travel internationally.
• The primary reasons NZ respondents took their most recent domestic trip were to be with friends and family (31%), to holiday (25%), for business (11%), or to attend conferences (10%).
• The majority (82%) of NZ respondents travelled with at least one other person on their most recent domestic trip – mainly a spouse or partner (73%). Eighteen percent travelled alone.
• On their most recent domestic trip, NZ respondents stayed an average of 4.6 nights away from home, and spent on average $107 per person per day on transport, accommodation, activities and attractions, and food and beverage.
• Thirty-three percent of Int respondents took between three and five domestic overnight trips in their own country. The mean number of domestic overnight trips taken by Int respondents was 6.8.
• Forty percent of Int respondents did not take any international trips during 2010. Of those who did travel internationally, the majority (83%) took between one and three trips.
• Forty-three percent of Int respondents have previously visited NZ, 47% have never visited NZ but plan to do so one day; 10% have never visited and have no plans to do so.
• For those Int respondents who have been to NZ, the main reasons for their last visit were ‘holiday’ (42%), to be with friends and/or family (15%), and to attend a conference or similar event (13%).   The majority (83%) of Int respondents who visited NZ travelled with at least one other person on their  last visit – mainly their spouse or partner. Seventeen percent of Int respondents travelled by themselves to NZ.  On their last visit to NZ, Int respondents stayed an average of 13.2 days.
• Just under half (46%) of NZ respondents are somewhat dissatisfied with the number of domestic overnight trips they currently take. Factors that prevent these respondents from travelling more domestically are cost (74%), a concern that their hearing needs will not be met (37%), and difficulty finding information about access for visitors with hearing loss (24%).  Fifty-nine percent of NZ respondents ‘agree’ or ‘somewhat agree’ that they would take more domestic overnight trips if the level of service for people with hearing loss across the tourism industry in NZ was improved.
• Just under half (43%) of Int respondents are somewhat dissatisfied with the number of international trips they currently take. Factors preventing Int visitors from taking more international trips are cost (73%), time constraints (54%), concerns that their hearing needs will not be met (33%), and difficulty finding information about access for visitors with hearing loss (25%).
• Both NZ and Int respondents agree (mean 4.4-4.6 out of 5) that the most important access needs when travelling away from home include customer service staff who have a ‘can-do’ attitude and the provision of reliable information. This includes information about safety in clear print, emergency alarms in public areas that are visual as well as audible, public audio announcements also provided in text on TV screens, and customer service staff who are knowledgeable about serving guests with hearing loss.
• When asked what other things would make their travel more enjoyable and accessible, both NZ and Int respondents highlighted the importance of understanding, patient staff trained to know how to accommodate people with hearing loss, how to meet their needs, and what to do in an emergency.
• Over two-thirds (70%) of NZ and half (52%) of Int respondents indicated that it is difficult to find information about NZ tourism products that are accessible to people with hearing loss.
• Forty-two percent of NZ and 29% of Int respondents agreed with the statement that ‘information about services for the hearing impaired is often wrong or misleading’.
• The reasons most often stated by both NZ and Int respondents for not seeking information about NZ tourism products were: a lack of knowledge on how to seek information and a perception that it is too hard to find. Some also think the information does not exist, and that businesses do not cater for people with hearing loss.
• The majority of NZ (90%) and over half (55%) of Int respondents feel that the level of service in the NZ tourism industry for people with hearing loss needs to be improved.
• Nearly two thirds (60%) of NZ and three quarters of Int respondents indicate they would ‘often’ return to a tourism business that has good services for people with hearing loss; 64% and 76% would tell friends and family about such a business.
• The majority of both NZ (88%) and Int (89%) respondents think it is a good idea to have a hearing-rating symbol that NZ businesses could use to show they are accessible to people with hearing loss.
• The main reasons given by both domestic and Int respondents for saying the use of a ‘hearing tick’ is a good idea are: to show that people with hearing loss are accepted and provided for, to reduce anxiety and frustration, to make the business easily recognisable, to promote awareness by businesses of people with hearing loss, and to improve first time and repeat patronage by people with hearing loss.
• The majority of NZ (83%) and Int (91%) respondents indicate that they would visit a website that had reliable information on tourism businesses in NZ that cater for people with hearing loss.

The full report can be found on the NZTRI site and on the NFD site.

M Shed – which is part of Bristol Museums, Galleries & Archives’ – has recently received a Jodi Mattes Trust Award for Digital Access onsite. Their PenFriend Audio Access project was announced as the winner at a recent presentation held at Swansea’s National Waterfront Museum.   The awards relate to the use of existing technology to widen access to information and collections for disabled people more effectively and creatively. They were first given in the UK in 2003, European Year of Disabled People, and celebrate practice that inspires locally, nationally or  internationally.  The  PenFriends are audio devices that allow visitors to M Shed to listen to stories in the galleries. This is a free service provided to visually impaired visitors and to those who have difficulty reading print.

The M Shed also has induction loops, many of the films and video clips have subtitles, and transcripts of oral histories are available.  There are tactile maps of Bristol and other exhibits that can be handled in many of the galleries.

M Shed, as part of Bristol City Council, is committed to providing a website that’s accessible to the widest possible audience, regardless of technology or ability.  They endeavour to conform to level Double-A of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.0 by building their site using code compliant with the W3C standard. The technical wording for this is “valid HTML 4.01 Strict for structure and CSS for presentation”.  The site displays correctly in current browsers – though there may be visual differences. Using HTML/CSS standards means any future browsers will also display content correctly.   Whenever possible, links are written to make sense out of context.   The text size on the site is specified in a way that makes it resizable in any browser, should it be too small to read comfortably.  M Shed is keen to hear from people if anything needs changing to make their site more  accessible.

M Shed is fully accessible to wheelchair users, and wheelchairs can be borrowed. There is level access throughout and lifts to all floors. These lifts are designated fire evacuation lifts and have tactile buttons and spoken floor announcements.   There are accessible parking spaces and a drop-off/ pick up point for taxis, accessible toilets, changing facilities, and café.  Visitor Services staff have been trained to meet the needs of all visitors. For further information about accessible facilities contact the museum on 0117 35 26600 or emailinformation@mshed.org

The New Zealand National Foundation for the Deaf (NFD) has set up a captioning working group with the aim of establishing equal access to TV and movies for deaf and hearing impaired people in this country.  A 2011 survey, “Captioning in New Zealand”, conducted by members of the group, showed the deaf and hearing impaired community felt a strong sense of injustice and frustration at the way poor TV, home video and cinema captioning denied them the simple pleasures of relaxation, entertainment and access to information and education.  Over the next 12 months the
NFD Captioning Working Group will push for legislation to make the captioning of TV programmes in New Zealand compulsory – a change favoured by 86% of the  Captioning New Zealand survey respondents.  New Zealand TV captioning is among the worst in the western world with even Uganda having a better service. While some captioning is funded by NZ On Air and a high quality captioning service is provided by TV1, TV2 and TV3 it amounts to less than 10% of total TV hours each week across all free to air and subscriber pay channels.  Captioning is about equal access for both hearing and non-hearing people. The United Nations Convention on the Rights of Disabled Persons, ratified by New Zealand, states that all persons with disabilities should enjoy equal access to television programmes, films, theatre and cultural activities in accessible formats.  Many countries,  Australia and the USA included, have mandatory captioning legislation. We are seriously lagging behind the rest of the world and it’s time we caught up.

Members of the NFD Captioning Working Group come from t he NFD and Deaf Aotearoa.

Source: NFD press release.

The Independence Visitor Center in Philadelphia has added to its existing access features. Located on Independence Mall (access information here) in Independence National Historical Park, the Visitor Center is already totally accessible to wheelchair users, and wheelchairs are available for rental all year-round upon request. In addition, open captions have always been part of the two films shown in the Visitor Center’s theaters. “As the first stop for many visitors during their stay, the Independence Visitor Center plays a significant role in shaping first impressions of the Philadelphia region,” said James J. Cuorato, President & CEO of the Independence Visitor Center Corporation.

Now there are two new additions designed to provide a positive experience for visitors with hearing loss. They are a portable loop system and a mobile application which will be available for download in American Sign Language. The loop system (available at the Concierge Desk) is compatible with telecoil-equipped hearing aids, cochlear implants and induction loop receivers. Visitors who do not have a compatible hearing aid device may benefit from an individual receiver with headphones.

The Visitor Center is also launching Philadelphia History This Way, a mobile application that will guide visitors along Philadelphia’s historic square mile. This interactive tour will feature 24 sites and will be available in six languages, including American Sign Language.

These recent additions are a direct result of an ongoing partnership with Art-Reach, a local non-profit that advocates increased accessibility at cultural venues. Art-Reach advises the Independence Visitor Center on programs and equipment that will further enhance the accessibility of its facility. “The Independence Visitor Center is one of the most important gateways to our region’s rich array of cultural assets and they have demonstrated a real commitment to being welcoming to all guests,” stated Art-Reach Executive Director Michael Norris. “We are thrilled to be advising them on their accessibility enhancements.”

Art-Reach enriches lives by connecting underserved audiences to cultural experiences so that they may enjoy and benefit from the transformative powers of the arts. Each year, Art-Reach enables more than 15,000 people of all ages, economic backgrounds and abilities to experience the richness of the arts. Art-Reach is dedicated to creating proactive relationships with organizations in Philadelphia to ensure opportunities are readily available for those who may be at a disadvantage.

(from PRNewswire)

Two new text books on accessible tourism are available through the European Network for Accessible Tourism (ENAT) from Channel View Publications. The first is “Concepts and Issues” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

The second volume is “Best Practice in Accessible Tourism” (eds: Buhalis, Darcy, and Ivor Ambrose).  It focuses on policy and best practice in accessible tourism, reflecting the ”state-of -the-art” as expressed in a selection of international chapters. It brings together global expertise in planning, design and management to inform and stimulate providers of travel, transport, accommodation, leisure and tourism services to serve guests with disabilities, seniors and the wider markets that require good accessibility. Chapter 8, written by Sandra Rhodda of Access Tourism New Zealand, describes the state of accessible tourism in this country.  Overall, the book gives ample evidence that accessible tourism organisations and destinations can expand their target markets as well as improve the quality of their service offering, leading to greater customer satisfaction, loyalty and expansion of business.  Accessible tourism is not only about providing access to people with disabilities but also it addresses the creation of universally designed environments that can support people that may have temporary disabilities, families with young children, the ever increasing ageing population as well as creating a safer environment for employees to work. Noel Scott, of the University of Queensland, Australia says that the volume “provides a ‘state-of-the-art” assessment of both theory and practice. This book establishes a new field of study and provides the benchmark against which other contributions will be judged. It integrates the work of all the key players and should be read by academics, managers and government policy makers.”

Leicester City Council has joined online access guide DisabledGo to provide a guide
to Leicester for anyone who wants to know more about disabled access in the area.  The guide covers more than  1,000 venues including cinemas, hotels, parks, leisure centres, council offices, high street stores, restaurants, and tourist attractions, amongst other things.  The guide will enable people to find out not only whether venues have accessible toilets or parking close by but also specific details such as whether there are tactile or Braille markings in lifts or on doors, the dimensions of toilets, the positioning of fixtures and fittings, and whether they can request information in large print or Braille.

Commenting on the launch of the guide, Dr Gregory Burke, Chief Executive of DisabledGo noted that it will make a real difference to both residents and visitors to the City who have access concerns, empowering them to find services and venues that suit their own specific requirements.  The online guide will provide benefits for business too, helping them reach more customers by publicising the access they offer.

Current figures estimate that there are 11 million disabled people in Britain who spend £80 billion each year, numbers that every business should take notice of. All businesses that take part also receive Disability Awareness Manuals, designed as a 20 minute introduction to disability and access.

All of the information provided in the online version of DisabledGo-Leicester will also be available on the ‘Looking Local’ service on the red button on local TV, so that if people don’t have access to a computer at home, they can still get the information they need.

Next time you’re eating out, take note of the sound as well as the flavours.  The Acoustical Society of New Zealand is creating a rating system for the acoustic environment of cafes and restaurants in New Zealand.  The CRAI (Cafes and Restaurants Acoustic Index) rating system aims to provide people with the ability to match the type of eating experience they want with the acoustic environment.  Everyone can rate eateries they have been to.  Submitted data is analysed to give a 1–5 star rating, and there is a growing list of rated restaurants.  The CRAI rating sheet is available here and filled-in forms can be sent to the society or emailed using addresses on the form, or can be submitted online.  Feedback on the form itself is also sought.

Hotel News UK reports that hoteliers throughout the United Kingdom have made strides to boost the number of accessible rooms in recent months as London gears up for the Olympic and Paralympic Games.  In doing so, they hope to capitalize on the more than £2-billion (US$3.2-billion) tourist segment for disabled people.  There are more than 1,540 hotels and bed and breakfasts listed on the Government-backed Inclusive London website, which was launched in March 2011 to promote accessible rooms to all tourists visiting the city. There are a further 122 accessible hostels.

A lot of work has gone into improving accommodation access, says Ufi Ibrahim, CE of the British Hospitality Association.  “We’ve been working with tourism organization Tourism for All to raise awareness.  Many hoteliers in London have been doing sort of small quick fixes in order to enable some rooms to be usable for people who have accessibility problems—ramps, for example.”

Other changes are more long-term.   InterContinental Hotels Group, which has 294 accessible rooms in London, invested more than £12 million (US$19.3 million) seven years ago into its portfolio to ensure compliance with the Disability Discrimination Act. The resulting efforts saw the inclusion of tactile signage and ceiling track hoists in select locations. IHG also requires all employees to undergo training programs on how to accommodate guests with disabilities, both during orientation and then once every six months for review.

By summer 2012, there will be 2,667 accessible rooms in London, 1,392 of which will be wheelchair friendly.  But with a potential market of 78 million American and 75 million European disabled visitors, friends and families according to VisitEngland, it is uncertain whether supply will meet demand, Ibrahim said. Hoteliers are ramping up development efforts in an attempt to do just that. Premier Inn plans to open four additional properties before the Games. The group also recently opened the London Stratford Premier Inn, the first among the company portfolio to offer fixed tracker hoisting mechanisms. Hilton Worldwide encourages development of accessible rooms through a flexible room layout, said Alex Humphrey, senior manager of safety and security for the U.K. and Western Europe. “Each hotel has the ability to customize rooms with accessibility equipment to increase the number of accessible rooms, in addition to providing dedicated equipment for those guests with hearing impairments,” he said.

All businesses with at least one employee will have to comply with the Accessibility for Ontarians with Disabilities Act (AODA) Customer Service Standard taking effect Jan. 1, 2012.  These standards include that businesses are required to develop customer service policies and procedures for serving people with disabilities, to train staff, volunteers and contractors to serve customers with disabilities, to let customers with disabilities provide feedback on how their needs have been met, to establish a process to respond and take action on any complaints, and to have a policy on allowing people to use their own assistive devices (e.g. screen reader, cane, wheelchair, oxygen tank) to access a business’s goods and services.  This includes accessing menus.  Currently, some Ontarian restaurants offer large print or braille menus, but these can not be read by all guests. Others put their menus on their website as a PDF, which is not accessible to some.  Still others put menus on Facebook – which is notoriously inaccessible.

Now Ontarian restaurateurs have a solution in aMENU  -  a website developed by Geoff Collis – where  participating restaurants can place their menus so that they can be accessed not only with assistive devices but portable devices such as mobile phones.   Menus can be read before a patron even gets to an establishment.   The first restaurant leading the way by participating is Macy’s Diner & Delicatessen in Mississauga.  Owner Hans Sturzenbecher has clearly understood the need for accessibility in all aspects of his establishment and is the first restaurateur to have his Accessible Menu coded for accessibility on the site so that Ontarians, visitors, or tourists with disabilities and mobile phone users can access it with their assistive devices either at home, en route or in the restaurant itself. Restaurant owners wishing to know more about this initiative can access a presentation, contact aMenu, or visit their website.

Scandic – which has 160 hotels in the Nordic region and Northern Europe - is intensifying its successful focus on improved accessibility for visitors with disabilities and others who want improved access. This year, over 100 new accessible rooms will be added to the portfolio and 2012 there will be even more to meet the large and growing demand. Scandic says that more and more companies and organisations seek rooms and conference facilities that are accessible to all.  At the same time the numbers of older, active private travellers who are  attracted by improved accessibility are increasing. Improving accessibility has proven to be a commercial success for Scandic.

Design for All is a key concept in Scandic’s accessibility work. The aim is for the accessible rooms to  be just as well designed as any other room, with practical solutions that go  almost unnoticed, except by those who really need them. Hooks, mirrors and keyholes at two heights are appreciated by children, short adults and those who use a wheelchair. Height-adjustable beds and extra spacious bathrooms are  popular with all guests. Scandic’s comprehensive 110-point accessibility  programme covers everything from team member training to adapted rooms and extensive, detailed accessibility information on every hotel’s website.

“When we take over a hotel, we implement our accessibility programme within three months and, after just one year, we tend to notice more bookings from private guests and from companies and organisations, thanks to our accessibility work. This gives us a clear competitive advantage and, as well as showing our commitment to social responsibility, we see major commercial benefits in being accessible to all,” says  Magnus Berglund, Disability Ambassador at Scandic.

New hotels require smart new solutions

A lowered reception desk for wheelchair users, a guest computer in the lobby at a comfortable height for a wheelchair and an ordinary chair, a hearing loop in conference facilities and reception, and vibrating alarm clocks that also hear the fire alarms are just some examples of smart solutions that ensure a high level of accessibility.   Scandic’s accessibility work remains a core focus in  its new and refurbished hotels, with numerous examples of best practice. To read about these, continue here:

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The National Geographic Travel Magazine next issue will feature an article on Access Travel.  The magazine interviewed American accessible tourism guru and author of the Rolling Rains Report Scott Rains for the piece. Rains has noticed something interesting lately. Other folks his age—the 76 million Americans born between 1946 and 1964 and referred to as the baby boom generation—have begun to understand the need for accessible tourism.  Boomers are joining forces with disability and senior groups to add muscle to the cause of increased accessibility in travel. “They don’t intend to let hip replacements and insulin shots stop them from traveling,” says Rains. “Nor will they be pandered to, stigmatized, or written off.”  Rains and his generation are part of a growing movement. Retiring 60-somethings have more time to travel, which has increased demand for accessible accommodations. The nonprofit Society for Accessible Travel and Hospitality (SATH), made up mostly of travel agencies catering to those with mobility issues, saw members’ hotel bookings more than double last year, a remarkable feat in a recession.

For more, continue reading…………………….

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Recently, Tourism New Zealand launched its new-look New Zealand Travel website that is the official site for Tourism New Zealand (TNZ).  TNZ is the official organization responsible for marketing New Zealand to the world as a tourist destination.  However, the site is not very user-friendly for people with disabilities. Here Chris Lona, of CL Design, demonstrates how the site could look if access issues were taken into consideration.

While the existing official Tourism New Zealand site engages visitors with imagery and contains lots of “content”, it does not engage all of the senses for people, or accommodate people with disabilities the way it could.  On the NZ site, a visually disabled person would probably need to use their screen reader to access the text information. A baby boomer might need a magnifying glass to be able to read the text.   Most screen readers sound like a computer voice and are OK for accessing data but don’t provide the best experience. People don’t talk to people that way. Seems like a fabulous destination like NZ would be promoted in the most engaging and human way possible.

To show what could be achieved in making the website accessible to all, we created a demonstration New Zealand tourism multimedia presentation (demonstration only)to show how people with disabilities (and everyone else) can start their NZ experience when they go to our online presentation rather than when they arrive in NZ.   With our presentation they can hear the human voice describing a full screen scene with pleasant background music and see large type as another option.

On the NZ site a hearing impaired person would probably have no problem reading all of the information. If they go to the YouTube channel or watch videos on the site however there is no closed captioning of those videos.

With our presentation they can see the motion of the full screen presentation with access to large type with the click of a mouse, the press of the “T” key on their keyboard or the press of a large button on a mobile/touch screen device. Our presentation provides the interactivity and information of a website with the motion and audio of video.

The NZ site is geared, as most sites are, toward visitors using a mouse to navigate the site with standard buttons and links.   A physically disabled person may have difficulties using a mouse. Our presentations can be accessed with a mouse but also with the press of a key on a keyboard or one of our large buttons on a touch screen.

A person with ADD or Dyslexia has problems with focus. Too much copy and text can make it difficult for them to absorb information. Our human audio narrated presentations eliminate the need for a lot of copy and text that has to be read by people with these types of disabilities.

The NZ site is designed for browser viewing and is severely compromised on a mobile device. To remedy this, there would need to be a separate application developed or a site redesign with mobile in mind.  Our presentations function exactly the same on a mobile device as they do on a browser (device must be Flash enabled).   No need for a separate application.

While the NZ site is innovative in certain ways it is very typical, and even trendy, in others.   The larger images are the best feature; a place as beautiful as NZ should certainly be highlighted in this way.   However there is obvious pandering to the popularity of the social media trend. The option for people to write and edit articles is an obvious attempt to leverage this trend. Not surprisingly – as of July 2011 – there are seemingly few visitor articles and no “likes” or “tweets”. If a visitor does wish to write an article they are required to set up an account and/or login in order to do so. In doing this social media functionality they are contributing to the over- abundance and glut of data instead of focusing on making the visitor’s experience the best it can possibly be. It does not seem likely that someone considering a trip or move to NZ would come to this site, create an account and write an article. Time will tell…

Our presentations can include social media “gadgets” below the presentation so that people can leave comments and provide their input if desired.

The best of both worlds would be an augmentation of the NZ site with the types of presentations we create. Any of the existing presentations on the NZ site could be augmented with “click here for the access-enhanced, multimedia version of this presentation”. When clicked the visitor would be taken to one of our presentations for that topic. Able-bodied visitors would still be able to use all of the features of the existing NZ site and the disabled and baby boomers could access the benefits of a more experiential version of the page. It would also show a definitive commitment by NZ to accommodating people with disabilities and older visitors.

For information about Chris and how to contact him, and for other demonstrations, see here.

The deaf, deaf-blind, speech and hearing-impaired community in New Zealand will soon benefit from an expanded range of communication services says government  minister of Information and Communication Technology, Steven Joyce.  New services to be progressively introduced from late this year will include captioned telephony, which allows people to read live captions of spoken phone conversations. People will also be able to contact the relay contact centre by mobile phone, and use a prepaid calling card to make international calls by Internet relay.

Louise Carroll, Chief Executive of The National Foundation for the Deaf (NFD), said the new captioned phone service will bring the telephone back to thousands of New Zealanders whose hearing has forced them into isolation.   “So many Hearing impaired New Zealanders have lost a key part of their independence because they can no longer use the telephone.  At last, with captioned telephony, we hill have a phone service that is as close to a real-time telephone call as modern technology allows. We  take for granted our ability to use the telephone, but for so many, the phone
is off-limits because their hearing makes it impossible to use.  Just imagine not being able to call your family, not being able use the phone to make an appointment, and not even being able to call a taxi.  Now all that will change.  The NFD and others in the hearing disability sector have been working for some time to bring captioned  telephony to New Zealand.  This is world-leading technology and we are looking forward to working with the relay provider to ensure as many Hearing Impaired New Zealanders as possible can take advantage of it” said Carroll.

The Telephone Relay Service  already provides a text-based relay for the Hearing Impaired but it relies on the relay assistant typing what the other person is saying, resulting in time-lags and frequent frustration for both parties to the call.  With captioned telephony, the relay assistant will “re-voice” the conversation using voice recognition software, eliminating much of the delay. The service will also allow relay calls from cellphones, and follows the introduction last year of video relay which allows the Deaf community to talk to the relay assistant in sign language.

Knoxville, Tennessee is looking to improve information about access to restaurants in the area.  The Access Knoxville Project is a partnership between the University of Tennessee and the disAbility Resource Center, and trained volunteers to survey local restaurants using a survey form as a guide.  They looked to see how “friendly” restaurants are  to people with all types of disabilities, said Nathan Hulling, a disability advocate for DRC. The Access Knoxville survey has a standard rating system of Limited, Good, and Wow access, and so far, results are in for thirteen restaurants.   Restaurants get a letter from Hulling explaining their rating and sometimes uggesting changes.  Those with a Wow access rating receive an Accessibility Certificate, which they can display.

The Knoxville project is modelled after a similar program in Nashville, whose key  partners included Tennessee Disability Pathfinder, a project of the Vanderbilt Kennedy Center for Excellence in Developmental Disabilities which donated staff
time and office supplies. The Nashville Conventions and Visitors Bureau agreed
to post restaurant accessibility ratings on their website – so far there are 24 such
ratings. Since 2010, the project has xpanded its website to include accessibility-friendly information about hotels, transportation services, and entertainment attractions, in addition to restaurants.

Guest blog: Chris Lona

Chris Lona of CL Design, visually disabled from a brain tumour 22 years ago, is designing and developing innovative web presentations that provide better accessibility to people with visual, audio and physical disabilities. Each site is a multimedia presentation that complies with and surpasses US standards for accessibility online.   No assistive technology such as a screen reader is required and each presentation provides innovative benefits for people with disabilities (and everyone else!). These include:

• Human voice narration and audio

• Audio menu for the blind and visually disabled

• Mouse, keyboard and touch screen controls

• Full screen view

• Large, optional text

• Augmentation, rather than replacement, of an existing web presence

This approach is creative and innovative because it incorporates the interactivity and information of a website with the motion and audio of video, all as a full-screen presentation with multiple controls (mouse, keyboard, touch screen). The presentations are transforming the tourism, travel, hospitality, leisure and healthcare industries by beginning a customer’s experience not when they arrive at their destination, but rather when they visit the organization’s website. This commitment to customers’ experiences begins to build loyalty from first contact and definitively differentiates organizations that use these presentations from others in their industry.

Lona started designing brands and websites after a brain tumour in his final year of Architecture school caused double vision and an ensuing auto-immune condition made it impractical for him to pursue a normal career. Now his intent is to create the “curb ramps of the internet”.

“When a person in a wheelchair comes to a curb, they’re not expected to bring their own ramp. Why should a visually disabled person, for example, be required to have a screen reader when they come to a website? Besides, have you ever heard the inhumane computer voice of a screen reader? People don’t speak to other people like that. Also a majority of sites these days look like they all used the same template for the design and then filled it with a lot of data for the search engines. I am trying to bring humanity and experiences to the web.” says Lona.

For samples of these online presentations, turn on your sound and visit:

www.cldesign.biz/resortriviera (hospitality)  and  www.sitellites.com/seattle (tourism/travel)

Contact: Chris Lona • Principal Designer • CL Design 425.462.7824  info@cldesignonline.com