Accessible Holiday Guide from Responsible Travel

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Responsible Travel in the UK connects the world’s best small holiday companies with travellers looking for more from their holiday than just a brief stay.  They offer personal holidays or holidays in a small group from over 375 small and specialist tour companies in 190+ countries.   Convinced that small holiday companies are run by interesting people who founded them out of a deep love for destinations, cultures, landscapes and wildlife, their aim is treat local people and places well.   Responsible Travel now has an Accessible Holiday Guide about accessible travel for people with disabilities.   It covers places to stay and things to do, and has advice on travelling with a disability.

As the website points out, the world’s travelling population is getting older, with varying access needs. Many businesses are starting to hear the message that tourists who travel with special needs are increasing in number. The term ‘purple pound’ or ‘dollar’ has even been coined to describe this rapidly growing worldwide market.   Martin Heng, Accessible Travel Manager & Editorial Adviser, Lonely Planet (Australia) is a world-travelled wheelchair user.  He writes on the website that “Baby boomers are now retiring with access issues, whether they identify as disabled or not, they are increasingly subject to varying degrees of disability, whether it is hearing, sight or mobility. And this is a market that I think the smart national tourism bodies are actually thinking about. Examples of these are England, Scotland and Wales, on the back of the last Olympics and Paralympics in London – but also Catalonia and Germany”.

Follow on Twitter: @r_travel @Martin_Heng @lonelyplanet

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WTM London 2015 award for accessible accommodations

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Tourism businesses and organisations around the world are being considered for the World Responsible Tourism Awards 2015 at WTM London this November.  The prestigious awards scheme, co-founded and organised by Responsible Travel, is part of World Travel Market’s World Responsible Tourism Day – the largest day of responsible tourism action in the world – which takes place on Wednesday 4 November and  celebrates the most inspiring and innovative examples of responsible tourism in practice globally.  For a second year, Enable Holidays will support accessible tourism in the Awards. Enable Holidays was the first UK tour operator to be accredited for its competence in auditing the accessibility and grading the suitability of accommodations abroad for people with disability, seniors, slow walkers and others needing better access.  This year the category ‘Best Accommodation for Disability Access’ will be awarded to an hotel or place to stay that is accessible and enjoyable for all, welcoming travellers of all physical and mental capabilities and which can serve as an example to the wider tourism industry.

A major discussion topic at World Travel Market London last year, the accessible tourism category also produced one of the 2014 Awards Overall winners, Campo & Parque dos Sonhos, Brazil, recognised for “demonstrating that truly inclusive tourism can enhance the adventure activity experiences for everyone, and enable families and friends to share their leisure and the experiences”, according to Chair of the Judging Panel Professor Harold Goodwin.

Lynne Kirby, managing director of Enable Holidays, believes the awards can play an important role in promoting accessible holidays: ‘’As one of the pioneers of accessible travel, Enable Holidays is pleased to support initiatives that are helping to open up more of the world to disabled people”. By sponsoring the Access category, Enable Holidays is helping to promote the need for truly barrier-free holidays and keeping this important issue at the top of the agenda.

Follow on Twitter: @RTAwards @WTM_London @enableholidays #WRTA2015

Ageing Boomers a factor in increasingly important Family Tourism

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Seniors and grandchildren

AUT University academics Heike A. Schanzel and Ian Yeoman have just had a paper published discussing “Trends in Family Tourism” (Journal of Tourism Futures, 2015: Vol. 1 Iss 2 pp. 141 – 147).  In it, the authors discuss how family travel is predicted to grow at a faster rate than all other forms of leisure travel.  It is a phenomena shaped by changes in demography and social structures, including a growing number of older people.   Longevity and smaller core families have led to the family becoming more vertical rather than statically horizontal in form. Grandparents are enjoying more time with their grandchildren as they live longer.  “In 1960”, write the authors, “the life expectancy of a UK woman was 73 and the mean age for giving birth was 27. Presently, the life expectancy for a woman is 81.9 and the age for giving birth is increasingly in their 30s. Present day grandparents can expect to enjoy several more years with their grandchildren than those of the 1960s”.  People expect grandparents to continue to play an active role in their grandchildren’s life.

Increasingly re-connection holidays across generations become a way for extended families to spend valuable time together, and 75% of travellers plan their holiday around a milestone event such as a birthday, reunion, wedding or anniversary – and even a holiday, to bring family members together. More baby boomers are becoming grandparents who are typically healthier, mobile and want to spend quality, fun time with their grandchildren.

Follow on Twitter: @tomorrowstouris

Permanent link to paper: Heike A. Schänzel Ian Yeoman , (2015),”Trends in family tourism”, Journal of Tourism Futures, Vol. 1 Iss 2 pp. 141 – 147 http://dx.doi.org/10.1108/JTF-12-2014-0006

VisitEngland conference on accessible tourism

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VisitEngland photo of a wheelie and a pushchair user in a souvenir shop

VisitEngland is that country’s national tourist board. Its role is to grow the value of tourism by working in partnership with the industry to deliver inspirational marketing campaigns and to provide advocacy for the industry and visitors. The organisation’s work is underpinned by robust research and customer insights.  VisitEngland has for a number of years been at the forefront of developing accessible tourism for people with disabilities and others who need better access to tourism, travel, and hospitality.  It has carried out a number of initiatives in this area (search here), and annually gives an “Access For All” award at its Visit England Awards for Excellence” celebrations.   Recently, VisitEngland received funding from the European Commission to develop accessible tourism, and is currently part way through an “Access for All” project, developing and promoting 7 high quality accessible tourism itineraries.

This year – as part of English Tourism Week 2015 (14-22 March), VisitEngland will be holding a conference on achieving access for all in tourism venues.   Unlocking the Purple Pound will be held in partnership with Sandcastle Waterpark in Blackpool on Wednesday 18th March.  Sandcastle won the 2013 Gold Award for accessible tourism.   The  free event will help business owners and managers improve their facilities and services for disabled people and those with other accessibility needs – a market now worth £12.4bn to England’s tourism industry.

With more than 1 in 6  visitors to England likely to have an impairment and a massive 31% uplift in the number of domestic holidays taken by the 55+ age group since 2006, the business case for improving accessibility has never been more compelling.

Sponsored by Aveso, the programme is packed full of practical tips and expert insights, including an Access Statement workshop, top tips for accessible marketing and tailored sessions for attraction and accommodation businesses.

Follow on Twitter: @VisitEngland @VisitEnglandBiz @AvesoCP

Boomers “agents of change” in tourism: SMG Consulting

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Boomers and seniors at the Tower of London

SMG Consulting is a Californian company which carries out research and develops strategic plans and tourism marketing programs in tourism, recreation, and hospitality.  They have just released their eight annual SMG Tourism Outlook for 2015.  In it, they describe several agents of change in the industry, including demographics and consumer behaviour (the others are climate, and tourism funding).

The report points out that by 2029, more than 20% of the total U.S. population will be over the age of 65. Although the number of Baby Boomers will decline through mortality, this shift toward an increasingly older population is expected to endure. By 2056, the population 65 years and over is projected to become larger than the population under 18 years. While Boomers are getting older, they still represent 25% of the U.S. population with the highest disposable income, a significant share of the tourism industry bottom line.The report goes on to say that today’s Baby Boomer is quite different, however, than a decade ago, even a year ago. Following the free spirited lead of their Millennial kids and Gen Xer co-workers, Baby Boomers are mimicking their leisure patterns and pursuit of fun in their older years. The report calls this “Aging Younger”.

Because of this, some traditional pursuits of older generations are in decline.  For example, the report points out that in the USA, golf is on the downswing.   As Baby Boomers age and move on to other passions, Gen Xers and Millennials are not replacing the void. Following suit, Baby Boomers are also spending more of their precious time in a variety of activities such as food pairings and motorcycle touring making them less inclined to play the traditional 18 rounds. A similar situation exists in skiing, that is, as Baby Boomers age and turn to other passions, Generation Xers and Millennials are not replacing the volume or frequency.

Boomers are healthier and wealthier than ever, and more willing to engage in numerous activities. For example, WanderLust, a yoga music foodie festival, and the SnowGlobe music festival, attract both a younger and older audience. Priorities with health, community and ecology, Wanderlust festivals are popping up all over, extending the life of tired destinations and many of their traditional Baby Boomer visitor segments. Remember, Baby Boomers were raised on Rock ‘n’ Roll and self-expression. Baby Boomers who are the parents of Millennials want new experiences too. They like music festivals and yoga, which keep them young, and the destination even younger. Chasing youth is a great revenue generator, especially for mature destinations that desperately need repositioning.

Source: SMG Consulting (http://smgonline.net/).  Follow on Twitter: @SMGtahoe

Germany continues work to broaden and promote accessible tourism

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Accessible Tourism in Germany covers of two brochures from press release (2)

Germany: The Federal Ministry of Economic Affairs promotes the further expansion of accessible tourism in Germany.  Their project “Tourism for All” was awarded the German Seminar for Tourism (DSFT) Berlin e.V. in December.  With this project, the tourism industry can better adapt to the rapidly growing number of people needing better access, such as seniors, people with disabilities, or families with prams and luggage.   The main objective of the project is to introduce a nationwide uniform labelling system “Travel for All” in the next three years.   In future, all travellers, including those needing better access, can get reliable information about the tourist service provider and can use it for their travel decision.   To this end, there is a comprehensive database on the German National Tourist Board website (DZT) as well as on those of state marketing organizations.  Businesses along the entire service chain are recognized by Germany-wide criteria, rated, and certified.   In addition, providers receive access training.

The label “Tourism for All” has been developed over several years with the input and cooperation of  numerous organizations, the tourist associations state marketing organizations, and other stakeholders as part of a project funded by the German Federal Ministry of Economics (2011-2014). There are already 10 states, a few regions,  and a hotel corporation on the system. Nearly 400 businesses were inspected using an extensive catalogue of criteria.   Support for Project V. is the German Seminar for Tourism (DSFT) Berlin e. V. in cooperation with the Association for Tourism All Germany e. (NatKo).    For information on the project and the labelling system “Travel for All”, see www.reisen-fuer-alle.de.

Tourismus für Alle – ein Zukunftsmarkt

Das Bundeswirtschaftsministerium fördert den weiteren Ausbau des barrierefreien Tourismus in Deutschland – für das Projekt „Reisen für Alle“ erhielt das Deutsche Seminar für Tourismus (DSFT) Berlin e. V. im Dezember den Zuwendungsbescheid. Mit dem Projekt soll sich die Tourismusbranche besser auf die stark wachsende Gruppe älterer, aktivitäts- und mobilitätseingeschränkter Menschen einstellen.

Hauptziel des Projektes ist, das bundesweit einheitliche Kennzeichnungssystem „Reisen für Alle“ in den nächsten drei Jahren einzuführen. Künftig sollen alle Reisenden, darunter auch Senioren, Menschen mit einer Behinderung oder Familien mit Kinderwagen und Gepäck, verlässliche Informationen über die touristischen Anbieter erhalten und diese für ihre Reiseentscheidung nutzen können. Dafür entsteht eine umfangreiche Datenbank, die im Internet auf den Seiten der Deutschen Zentrale für Tourismus (DZT) sowie den Seiten der Landesmarketing-Organisationen abgerufen werden kann. Betriebe entlang der gesamten touristischen Servicekette werden nach deutschlandweit einheitlichen Kriterien erfasst, bewertet und zertifiziert. Außerdem erhalten die Anbieter Schulungen.

Die Kennzeichnung „Reisen für Alle“ wurde in mehrjähriger Zusammenarbeit und Abstimmung mit zahlreichen Betroffenenverbänden sowie allen touristischen Verbänden, Landesmarketing-Organisationen und weiteren Akteuren im Rahmen eines vom Bundeswirtschaftsministerium geförderten Vorgängerprojektes von 2011 bis 2014 entwickelt. Inzwischen setzen bereits 10 Bundesländer, einige Regionen und auch eine Hotelkooperation das System ein. Knapp 400 Betriebe wurden mit dem umfangreichen Kriterienkatalog geprüft. Es gibt bereits eine Reihe guter Beispiele und Initiativen in verschiedenen Regionen, doch barrierefreie Tourismusangebote sind in Deutschland noch lange nicht flächendeckend zu finden.   Träger des Projekts ist das Deutsche Seminar für Tourismus (DSFT) Berlin e. V. in Kooperation mit dem Verein Tourismus für Alle Deutschland e. V. (NatKo).

Aktuelle Informationen zu dem Projekt und Kennzeichnungssystem “Reisen für Alle” finden Sie unter www.reisen-fuer-alle.de

Source: Press release.  Please forgive translation mistakes. Follow on Twitter: @BMWi_Bund

NZ: Whangarei Council improves access information about festival events

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Endless Summer Festival booklet image from Facebook page

Endless Summer Festival booklets

Whangarei is a district north of Auckland, New Zealand.   Whangarei’s Endless Summer Festival offers 109 great events listed in the Endless Summer Festival booklet, out now and available from Forum North, Toll Stadium, the Hub and the Isite.    “Happening across the Whangarei District from January – Easter, and with some of the events being held on multiple days, this equates to 439 days of events in Whangarei over summer!,” said Venues and Events  Whangarei Marketing and Events Manager Rachel O’Gorman.  “Not only do we have more events, but this year a real effort has been made for as many events as possible to be accessible to everyone. Last year I attended a Whangarei District Council Disability Advisory Group meeting to find out how we can better assist the sector when it comes to events and providing information about them.  The group said providing accessibility information when an event was being publicised meant people could see what facilities would be available, rather than taking a chance, turning up and being disappointed. Knowing about accessibility in advance would be likely to encourage a greater range of people to select events they would really enjoy,” said O’Gorman.

“This year as part of the event registration process, event organisers were required to answer a few accessibility questions around whether their events have a designated viewing area, disabled car parks, wheelchair access, disabled toilets and sign language interpreters.  There is a key at the front of the booklet and every event has the symbols to show whether or not the event has the accessible facilities. The information is also highlighted in each event on Facebook, Eventfinda and on our website. One of the events in the Endless Summer Festival has a sign language interpreter and we will work with the Deaf community and event organisers to see this increase over time. We have already booked one for the Christmas Festival 2015.”

Events include the Highland Games, Ruakaka Races, The Bridge to Basin series, Water Slide mania at the town basin, Art beat, Blues v Chiefs, Beach to Basin, Kids Triathlon, the White Plate dinner, Snorkling and Kayaking days, The Fritter Festival, Opera in the Garden, lots of art exhibitions.   Easter events includ the Waipu Easter Carnival, The Whangarei Head Arts Trail, Steampunk Sunday, Uku North Exhibition and Festival of Fibre.

To find out about access at events, go to the Venues and Events Whangarei website and information is given on the page for each event.  Booklets with the same information are available in the district from Forum North, Toll Stadium, the Hub or the Isite.  Events can be followed on the Endless Summer Festival Facebook page  Source: Press release; Pers Comm.  Follow on Twitter: @WhangareiDC

ICT and coastal tourism for all: European conference

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Cote d Azur veiw of the coast

Euro-Mediterranean m-Tourism institutions and professionals recently shared their ideas and suggestions on ICT and Coastal Tourism for All with 80 professionals attending the 4th Telecom Valley m-Tourism Day in Nice, France (http://www.investincotedazur.com/en/info/news/ict-and-coastal-tourism-for-all-in-the-euro-mediterranean/).  The session was part of the Digital Economy Fortnight in PACA. Coastal tourism was discussed in terms of  access for all, including people with disabilities, families, seniors, and others who need better access. Presenting bodies included institutions (Riviera Cote d’Azur CRT, Nice Cote d’Azur CCI, NECstour) and digital companies which are developing solutions related tosuch visitors.  Included were the WACAN Agency in Sophia Antipolis, which has developed a smartphone application for walksfor those with visual and hearing loss. The AISM (Italian Association for multiple sclerosis), BALEARES TURISMO, CARPEVITAM NGO, DEFISMED, FRIULI VENEZIA GIULIA TURISMO, GEOLIVES) also presented projects.  .

Jean-Bernard Titz, President of Telecom Valley and leader of the m-Tourism commission, announced the release of the commission’s latest white paper (www.m-tourism-day.eu) focusing on “Tourism, ICT and Disability”, which is the result of consultation involving many beneficiaries and experts in tourism, ICT, law,  and the Silver Economy (senior citizens economy).

Follow on Twitter: @TelecomValley @jbdevhelp @CotedAzur4Biz

Guest post: New Zealand missing out by failing to accommodate travellers with mobility challenges.

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Reflections on a recent holiday in Alaska and Canada.  Guest post by Roger Loveless.  Roger is a New Zealander who uses an electric wheelchair and recently spent a month travelling with it overseas. He has muscular dystrophy and lives in Hamilton.  He retired from the electric power industry in 2008 and now works part time as an access coordinator for CCS Disability Action (http://www.ccsdisabilityaction.org.nz/). He has always enjoyed travel and experiencing different cultures with his wife Mary.  Next year they will be visiting their son’s family, including two grandchildren, in Britain which will include a weeks “glamping” in a Mongolian Yurt in Dorset.  Picture: Roger and his wife Mary

Taku Helicopter

 

 I have just returned from my first overseas holiday with my electric wheelchair. My wife Mary and I went to the USA and Canada using planes, ships, a helicopter, cable car, taxi cabs, trains, buses and coaches. We did a 14 day Alaskan cruise out of Seattle, the Rocky Mountaineer train from Calgary to Vancouver and some other sightseeing.  At some cruise ship ports of call I couldn’t get off the ship, and at Sitka I had to use a hired manual wheelchair to be able to use the tenders. Some places required advance warning of my needs but what really was far better than New Zealand was the availability of tour buses with hoists for wheelchairs at the back, where they could push a few rows of seats together to make space. We used these in Ketchikan, Juneau, Anchorage, and Vancouver (for a journey to Victoria including a ferry trip).  Then there was the real highlight, with a helicopter ride to the Taku Glacier. I boarded the helicopter using a special lifting seat. 

Really an eye opener as to what can be done if there is a will, supported by at least some legislation. It makes you wonder how much New Zealand is missing out on by failing to accommodate the traveller with mobility challenges. 

I also holiday most years in Paihia (NZ) and note that in 2013/14, 44 cruise liners called in, carrying 73,366 passengers and 32,695 crew. How many of those passengers had mobility issues and didn’t bother to come ashore? As passengers tend to be older people, perhaps 5% (close to 4000 people) had mobility issues and if their companions also stayed on the ship, that would be quite significant. Perhaps these figures are wrong because persons with disabilities merely avoid New Zealand entirely in favour of places where access is treated seriously and they are welcomed.  Wouldn’t it be great if we had shore experiences and tour buses that were accessible? We could even make the effort, advertise the fact and, if we get it right, see positive comments on social media.  Apart from tour buses, Paihia has ferries, boat trips, helicopter rides and even a train from Kawakawa. 

Follow on Twitter: @ccsdisabilitya

Yorkshire tourist attractions praised for accessibility

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Silver Travel Advisor logo from their website

A number of Yorkshire tourist attractions have been praised for being accessible to older travellers. The National Railway Museum, in York, RHS Garden Harlow Carr, near Harrogate, Fountains Abbey, near Ripon, Ampleforth Abbey, near Helmsley and Malton’s Eden Camp Museum, all received plaudits from Silver Travel Advisor which is a review and advice website for mature travellers.

Silver Travel Advisor managing director Debbie Marshall is very impressed with the level of consideration and detail that Yorkshire’s tourist attractions have gone to in order to accommodate older or less able guests.   “Many of them offer mobility scooters, lifts and ramps, and all the sites visited have gone to great lengths to ensure the comfort and welcome of the UK’s aging population” she said.

Silver Travel Advisor is a website run by a team of mature travel industry professionals.  Members can join for free and are invited to contribute to the site’s growing collection of impartial mature travel reviews, travel advice and travel tips – all written exclusively by and for mature travellers.

Follow on Twitter: @SilverTravelAd @Welcome2Yorks

International NGO Naturefriends promoting Accessible Tourism

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Nature Friends Barrier free tourism brochure front cover showing wheelchair user

Naturefriends International is the global umbrella organisation and a member of the Green 10, the platform of the ten largest European environmental organisations.  They have 500,000 members in approximately 50 member and/or partner organisations throughout the globe, and are therefore one of the largest non-governmental organisations (NGOs) worldwide.  Naturefriends supports tourism and leisure activities that are socially equitable and in tune with nature, the protection, preservation and dynamic interpretation of our natural and cultural heritage, and the promotion of sustainable mobility as a contribution to climate protection.

Mindful of the 2011 World Health Organisation/World Bank publication which pointed out that there are more than one billion people with disabilities globally, and mindful of the worlds ageing (and therefore increasingly disabled) population, Naturefriends is getting behind Accessible Tourism.  They have produced a brochure – “Accessible Tourism for All” (Barrierefreier für Alle/Tourisme sans barrièrs pour tous– which demonstrates that there are different ways of rendering access to tourism and leisure­ time activities as barrier­-free as possible. They are all intended to serve as models, as inspiration and as incentive to Naturefriends activists and tourism experts.

Source: Naturefriends (2014). Accessible Tourism for All. http://www.nfi.at/dmdocuments/NFI_BarrierefreierTourismus.pdf

Follow on Twitter: @NFI_Brussels @annagl42

Surge in wellness tourism, says LuxGuide

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Linda tower 083

THE wellness travel sector will enjoy a big surge in interest in the coming years, says LuxGuide editor Deborah Dickson-Smith. This is because more people realise the key to long term health is in their own hands, globalisation is opening doors for consumers to more lifestyle philosophies and treatments, and ageing baby boomers are looking to extend their years of good health.    As more people adopt healthier lifestyles, tourism operators and travel agents should expect to see more clients who want to incorporate this into their holidays. Twitter: @LuxperienceAU @where2nextblog

Biggest tourism and travel spenders are the Baby Boomers

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Tourism Review (http://www.tourism-review.com/) recently carried out a survey of travel agencies and professionals in the tourism industry to get their opinions on changing trends with travel, consumer expectations, and booking.  They came up with seven important trends and their likely effects.  One of these was the fact that it is Baby Boomers – those in their late forties to mid sixties – who are the biggest spenders.  TR notes that for any tourism business, be they hotel, travel agency, or airline, it is crucial to keep up with trends in spending and technology in order to stay ahead of the competition and retain their evolving consumer base.  Businesses within the sector need to keep an eye on where their revenue is coming from.  Spending habits tend to be separated into generations and while agencies focus on attracting the youth market, they only account for 9% of travel expenditure in the last year.  It is the Baby Boomers spending the most, bringing in 60% of the revenue.

Follow on Twitter: @Tourism_Review

EU Commission ‘Mainstreaming Accessibility’ Across All European Tourism Policies

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At the EU Tourism Stakeholders’ Conference, “Mind the Accessibility Gap“, Pedro Ortún, Director for Service Industries, Directorate General Enterprise and Industry declared that accessibility is to be a permanent element of the EU’s future tourism policies.  Speaking to an audience of over 200 tourism professionals and representatives of NGOs,  Ortún laid out the Commission’s vision for tourism policy development and actions in the coming years.  “The ‘Key Enabling Themes’ (KETS) for the future of European Tourism include accessibility, as a permanent element”, said  Ortún.   He pointed to the Commission’s continued focus on quality, sustainability and reaching new tourism markets, particularly the seniors market.   As the fifth largest sector in the European economy, tourism should be seen as a key driver of growth and jobs – and therefore deserving of wide recognition and support from Member States and the European Union as a whole.  “Mainstreaming accessibility means that access for all citizens has to be integrated in all our tourism activities at every level”, Ortún concluded.

 Source: European Network for Accessible Tourism (ENAT).  Follow on Twitter: @EUaccesstourism  @EU_enterprise

Tourism Business magazine NZ says Accessible Tourism increasingly important

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Senior tourist at Tekapo church New Zealand

Tourism Business magazine is New Zealand’s premier magazine for the tourism industry.  Edited by Annie Gray, it brings important news and tips to the industry every second month.  In the latest issue (Dec-Jan 13/14), a “Something to Ponder” article points out that Accessible Tourism is going to be increasingly important to the NZ tourism industry, and that businesses need to cater to the older demographic.  The proof, says the article, can be found in the results from the 2013 NZ Census.  In a snapshot about the age of NZ’s population, one of the most startling aspects is that people aged 50-69 make up more than 23% of the population and number nearly one million (up by 21.5% since the last 2006 census).  The article goes on to say that those aged 65-69 show the biggest increase (32%0, followed by those 60-64 years old (almost 30% increase).

Why does this mean the NZ tourism, travel, and hospitality industry should improve access?  Because disability increases with age.  Not only that, but it is older generations who have the time and money to spend on tourism.  And, more than 40% of NZ’s international visitors are in the older (50+) age groups, with the fastest growth rate for international visitors occuring in the 60-69 year-old demographic.  According to NZ MED, this trend will continue.

Follow on Twitter: @tourismbusiness @MBIEgovtnz

Accessible Tourism again on the agenda at ITB Berlin

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German National Tourism Board logo from their website

The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany.  It is funded by and works on behalf of the Federal Ministry of Economics and Energy (BMWi) to represent Germany as a tourist destination.   The GNTB will this March host the third annual “Day of Accessible Tourism” at ITB Berlin travel and tourism fair, aiming to raise awareness of the topic of accessible tourism and the economic opportunities it presents.

The GNTB is supported by its partners , the National and State Offices of Tourism for All (NatKo) and Barrier-free Destinations in Germany. This year, the event focuses on the challenges of demographic change and what the development of accessible tourism offers. Speakers from national tourism organizations, as well as service providers and groups supporting accessible tourism will present information, best practice examples and current trends in their areas. There will also be several panel discussions for interested parties to attend and engage in.

“Together with our partners we have set ourselves the goal to develop and market reliable and quality-tested products along the entire travel and service chain. The objective of the GNTB is to communicate the various travel options we offer internationally, and to anchor accessibility as an important facet of the essence of Destination Germany as a brand,” explains Petra Hedorfer, CEO of the GNTB.

In Europe alone there are about 50 million people with mobility and activity limitations and almost 90 million people who are older than 65. Therefore it is important to ensure that the specific requirements of this market are linked to long-term and cooperative actions by stakeholders in business, government, research and disability organisations. This is a worthwhile investment because accessibility should not only be an issue for travellers with mobility and activity limitations – but for everyone – including tourists and residents. Thus, the level of accessibility for all should be a benchmark of quality for tourist services and be a competitive factor for destinations.

The event takes place on Friday the 7th of March 2014 between 10.30am and 4.00pm in the “New York Saal” (Hall 7.1a ) in the morning and in the ” Berlin Hall” (Hall 7.3 ) at the Exhibition Grounds in Berlin in the afternoon.

Main Source: Press release.  Follow on Twitter: @GermanyTourism @gntb2014 @BMWi_Bund @ITB_Berlin

Program to improve taxi accessibility first of its kind in Canada

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City of Vancouver taxis from the City website

Vancouver City mayor Gregor Robertson, the Vancouver Taxi Association and the BC Coalition of People with Disabilities have launched ‘Ask-Listen-Act’, a new form of enhanced taxi driver training involving seniors and people with disabilities. Robertson said the training will help make the taxi fleet more accessible and convenient for local seniors and people with disabilities. One in six people in BC has a disability and one in eight people in Vancouver is 65 years of age or older.   “From our new building code to enhanced investments in pedestrian safety, the City is committed to improving accessibility for everyone”, said Robertson.  ‘Ask-Listen-Act’ Enhanced Taxi Driver Training will provide Vancouver taxi drivers with extensive training to ensure customers with different types of disabilities are transported safely and respectfully. In development since April 2012, the program is created by the Vancouver Taxi Association, in partnership with the City of Vancouver and the BC Coalition of Disabilities, and involved consultation with several groups, including the City’s Persons with Disabilities Advisory Committee, Seniors Advisory Committee, Council of Senior Citizens Organizations of BC (COSCO), Access for Sight-Impaired Consumers (ASIC), and GF Strong Rehabilitation Centre, among others.

‘Ask-Listen-Act’ will provide no-charge, specific training for taxi drivers when serving customers with a range of disabilities including those using mobility devices, such as wheelchairs, walkers, and scooters. It also provides guidance for helping customers with developmental disabilities, customers who are blind or visually impaired, customers with guide or assistance dogs, and customers who are deaf or hard of hearing.

Follow on Twitter: @CityofVancouver @BCCPDHealth @VCHhealthcare

Accessibility Pass extended to needs of seniors

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Boomer couple from 50 plus Hellas website

ACCESSIBILITY PASS, the global certification scheme that classifies hotels’ accessibility level based on their infrastructure, services and personnel skills, is extending its scope to ensure that it addresses the accessibility needs of Senior Citizens. The Greek older people’s organization 50plus Hellas is contributing valuable input regarding particular aspects of the Senior Citizen arm of the scheme. 50plus Hellas is a non-governmental and not-for-profit organization, which aims to improve the quality of life of those over 50 years of age in Greece. The ACCESSIBILITY PASS “Senior Citizen Friendly” certification is awarded to hotels successfully assessed for fulfilling the scheme’s related criteria.  Source: ENAT Twitter: @EUaccesstourism

VisitEngland and others write about the importance of the ageing market

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Picture of beach cabins on the front of the Visit England report

In a new publication on “Domestic Leisure Tourism Trends for the next Decade”, VisitEngland (England’s National Tourism Board) identifies 5 trends influencing domestic tourism in the next ten years.  The first on the list is demography, with a concurrent trend in the need for accessibility.  The report states that:

Changes in the population and demographic make-up of England over the next decade will have a transformative effect on society – and significant implications for consumers’ leisure choices. Common to many of the trends in this section is the changing shape of the family – something evident in the rising number of older people and grandparents’ increasing involvement in childcare, and also in the diverse structures and types of family. Overall, the population of England will grow, but this growth will not be spread evenly across age groups. There will be a very well understood trend is the growth in the number of older people and rise in the average age of the country – referred to as the ageing society. Not every section of society is growing; there will actually be a decline in the number of people aged 35-49 over the next few years, leading to a ‘squeezed middle’ generation. The medium term future will also see a rise in the number of younger people, as a result of a sustained rise in fertility rates since the mid 1990s – a baby boom.

The report goes on to say that the implications of these shifts on domestic leisure tourism will be profound. The rising number of older people not only signals a change in the needs of this particular group – there is an implication, for example, for all types of business to meet accessibility needs – but also a shift in their attitudes. The next retired generation will be heavily comprised of the baby boomer cohort, who differ greatly from previous older generations in their attitudes to leisure – they are generally more affluent and far more leisure focussed than previous generations of older people.  Businesses and destinations in the tourism market will need to adapt to cater for an increasing number of intergenerational family holidays.  The ageing population will intensify – in three decades time, there will be more than 9 million over 75s in England (twice as many as there are currently) making the importance of catering for both older and intergenerational groups a crucial implication for decades to come. The appetite for travel and tourism amongst the oldest groups in society is likely to increase over time (‘healthy life expectancy’ is increasing, as well as overall life expectancy), but
accommodation and travel options that can cater for people with reduced mobility will be in great demand.

Of course, an ageing society is not going to just affect English domestic tourism.  Access Tourism New Zealand has for a long time been publishing blogs about the need for the New Zealand tourism and travel sector to sit up and take notice of demographic trends.  New Zealand is getting older.  According to the 2013 NZ Census, the median age (half are younger, and half older, than this age) of the population continued to increase, reaching 38.0 years in 2013 compared with 35.9 years in 2006.  The number of people aged 50–69 years rose to 989,364, an increase of 21.5% since 2006. People in this age range made up 23.3% of the population in 2013, compared with 20.2% in 2006. The number of people aged 65 years and over continued to increase. In 2013, there were 607,032 people in this age group, making up 14.3% of the population. This was an increase from 12.3% of the population in 2006 and 12.1% in 2001.  Over 73,000 people were aged 85 years or over at the time of the 2013 Census. There was a 29.4% increase in this age group since 2006.

In the USA, Mark Bradbury (senior director, Insights and Integrated Marketing, AARP Media Sales) explain why 50+ travellers will rule the airways, railways and hotel hallways into 2014 and beyond.  According to Bradbury, the 50+ traveller is the lifeblood of the travel industry.  They are responsible for 48% of all vacation expenditures, up from 42% just five years ago—a trend that will continue as 50+ population growth outpaces that of 18-49 by a 3:1 margin over the next decade, according to the U.S. Census. People 50+ consider travel more of a necessity than a luxury, as evidenced by a post-recession increase of 25% in their travel spending. Since 2007, 50+ vacation spending is up nearly $20 million, compared to a $1.7 billion drop among 18-49. 50+ travellers spend 23% more on domestic vacations and 22% more on foreign vacations than younger travellers, and spend more high-end. With more time and money at their disposal, older Boomers eager for new experiences are growing the 60+ segment of the travel market. Since Boomers started turning 60 just seven years ago, the 60+ travel market has grown by 24%, or 3.6 million travellers.  Younger Boomers value gratification that can be realized today.  Boomers are at the core of several travel trends, including: ecotourism, adventure travel, medical tourism, multigenerational travel, passion/hobby vacations (that is, combining a vacation with a passion, such as biking, language learning, food, wine, etc.), and spiritual travel. They are also increasingly switched on to digital media.  In summary, no one travels more than Boomers, and no age group is wealthier.

Worldwide, older people are also increasingly switched on to digital media.  In New Zealand 77% of those aged 55-64 are connected to the internet, 61% of those aged 65-74, and 32% of those 75+.

In other areas, SilverGroup reports that those 50+ comprise 35% of all travel and 80% of all cruises in the EC,  Japanese 50+ will comprise 80% of the total tourism dollar across key Asian Markets by 2015, and Chinese 50+ will comprise 39% of total overseas travel and 66% of spending this year (2014 – MasterCard Asia Pacific and ING).   By 2015, those 65+ will spend US$129bn on travel and leisure (SilverGroup).

For tips on travelling as a senior, visit Tourism Review.

@VisitEnglandBiz @VisitEngland @Tourism_Review @SilverGroup @StatisticsNZ

Village 4 All a finalist in two United Nations World Tourism Organization worldwide projects

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V4A banner from their website

Village for all – V4A® is the International Quality Brand Hospitality for all that provides information to people with disabilities, those with food or environmental allergies, seniors, those with health needs, and families with small children, so that they can make informed choices about where to spend their holidays.  Village for All (V4A® ) is a finalist in two United Nations World Tourism Organization worldwide projects :

UNWTO Ulysses Award for Innovation in Enterprises: International Quality Brand for Hospitality for All

UNWTO Ulysses Award for Innovation in Research and Technology

Every year since 2003, the UNWTO Awards for Excellence and Innovation in Tourism have honoured tourism initiatives that contribute to advance tourism through knowledge and innovation, in line with the principles of the UNWTO Global Code of Ethics for Tourism and the United Nations Millennium Development Goals. Roberto Vitali, President of V4A® says that V4A® identifies closely with the founding values of the award, and that they have placed Ethics, Innovation and Knowledge at the basis of their work. “In 2008, when we first started the V4A® adventure, we knew that we were being pioneers” says Vitali. “However, we have achieved this level of “Global” success thanks to the many other people all over the world who have shared this adventure with us, through the networks that we belong to. Right from the outset, we envisaged a project that could ensure that anyone, regardless of their conditions, could have a holiday in any country, and we did this by promoting the culture of Inclusion and Responsibility, without forgetting that this essential human right is also an exceptional opportunity for businesses. We have developed a V4A Software, which took us more than 3 years of research and development, precisely so that we could make it systematic and economically viable to work in Accessible Tourism. Now, we can offer our services to any country, guaranteeing a quality level that would have been inconceivable in the past.”

As well as founder of V4A®, Vitali is a member and spokesman of the Commission for the Promotion of Accessible Tourism to the Ministry of Tourism, and technical referent for FISH (Italian Federation for Overcoming Handicaps),  Tourism sector

The finalist’s award is scheduled for January 22 in Madrid at the UNWTO Gala Dinner and a  Knowledge Network Symposium.  Also in Madrid from 22 to 26 January FITUR – Feria Internacional deTurismo – will be held, and V4A® will have a stand there.

Source: Press release. Information Elisa Meneghini +39 0532 067120; e-mail: stampa@V4A.it Twitter: @Villageforall @Vitali_Roberto @UNWTO @Mi_BACT @Fitur_